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“流量担当”藏着匠心巧思 “老手艺+新创意”让马年爆款文创层出不穷
Yang Shi Wang· 2026-02-16 08:19
Group 1 - The article highlights the emergence of creative new products related to horses in 2026, particularly focusing on the "Ma Biao Biao" plush toy, which has gained popularity due to its unique design inspired by Qi Baishi's painting "Such a Thousand Miles" [1][6] - A notable success story is the "Crying Horse" plush toy, which became a phenomenon after a manufacturing error turned a smiling toy into a sad one, achieving a daily sales volume of over 20,000 units [3] - The "Ma Biao Biao" team has introduced a new Spring version of the toy, dressing it in traditional folk attire, symbolizing a carefree and adventurous spirit [5] Group 2 - Other creative horse-themed products include the "Me Ma Da" toy that speaks in Shaanxi dialect, showcasing the playful nature of these new designs [8] - Various cultural and artistic horse-themed items are being launched, such as the black horse from Baoding, the bronze galloping horse from Gansu Museum, and the plush version of the "Zhaoling Six Steeds" from Xi'an Beilin Museum, reflecting a rich cultural heritage [10] - The article emphasizes the vibrant and auspicious designs of these horse-themed cultural products, which carry blessings for the New Year, encouraging prosperity and happiness [12]