Core Viewpoint - Lays has officially announced the relaunch of its "Lays Infinite Can" series, emphasizing the core message of "Irresistible Flavor, Infinite Lays," which aims to upgrade brand positioning and product experience [1] Product Upgrade - The relaunch focuses on enhancing the flavor and sharing experience, responding to consumer expectations for both taste and consumption scenarios [1] - Lays has selected two rich-flavored potato varieties to ensure that every bite delivers a strong potato aroma, making the product a nearly irresistible snack for sharing [4] - The packaging has been completely revamped with high-saturation colors and a unique drawer-style opening design to enhance the sharing experience [4][7] Social Sharing - In modern fast-paced life, snacks are evolving from mere taste enjoyment to important social media, with Lays leveraging the natural "sharing gene" of its chips to enhance social interactions [8] - The latest TV commercial features brand ambassador Wu Lei, showcasing a heartwarming story that connects people through the irresistible flavor of Lays chips [8] - Creative outdoor advertisements integrate the "Irresistible Flavor" concept into everyday urban scenes, positioning Lays chips as a bridge to break the ice and foster connections [8] Market Positioning - As a flagship brand under PepsiCo, Lays has been deeply rooted in the Chinese market for over 30 years, consistently focusing on consumer needs and market trends [9] - The relaunch of the Lays Infinite Can series represents a strategic breakthrough in brand and product development, with the company committed to exploring new possibilities in the snack sector [9]