Core Insights - The 2025 snack market is driven by a dual demand for health and emotional relief, with consumers seeking both low-sugar options and indulgent treats [2][6][20] Group 1: Market Trends - The e-commerce sales of fresh cakes and low-temperature short-shelf-life products surged by 36% in 2024, while traditional baked goods saw an overall decline [2] - The traditional mooncake market experienced a 5% drop, but innovative products like black truffle mooncakes saw an 85% increase in popularity [8] - The snack industry is shifting from seasonal sales to everyday consumption, with non-festival months showing a 2% increase in market share for certain products [13] Group 2: Consumer Behavior - Young consumers are balancing health management with emotional value, seeking products that are both healthy and comforting [2][16] - The demand for snacks as "emotional switches" is evident, with health attributes contributing 30% and emotional value 40% to purchasing decisions [16] - Consumers are increasingly engaging with snacks on social media, turning them into social currency [13][19] Group 3: Brand Strategies - Brands are adopting innovative approaches, such as Suzhou Changfa Food's low-sugar black truffle mooncake and DIY yellow butter rice cake kits, which saw a 120% increase in online sales [11] - Mars Wrigley's "peelable soft candy" with social media themes achieved significant sales, indicating the importance of aligning products with consumer emotions [19] - Traditional brands are integrating modern technology, as seen with Daoxiangcun's 3D-printed pastries, which achieved a pre-sale volume of over 100,000 boxes [17] Group 4: Future Outlook - The ultimate competition in the snack industry will revolve around the ability to harmonize contradictory consumer demands for health and indulgence [20] - Brands must evolve from being mere product suppliers to becoming "emotional solution providers" to meet the complex needs of modern consumers [19]

醇香难挡：美味好吃是无法抗拒的分享原动力 近日，乐事品牌正式官宣——乐事无限罐装系列焕新上市，以"醇香难挡，乐事无限"为核心主张，全面升级品牌定位与产品体验。此次焕新，不仅是乐事对 消费者在产品口味与消费场景的双重期待下的深度回应，更是品牌从味蕾享受到场景拓宽的全方位积极探索，旨在通过不可抗拒的无限美味，成为人们链接 彼此的情感纽带，在互相分享欢乐之间，激发生活中的无限可能。 分享时刻：以"醇香难挡"拉近每个社交距离 在快节奏的现代生活中，零食正逐渐超越单纯的味蕾享受，演变为社交场景中的重要媒介。乐事敏锐捕捉这一趋势，放大薯片天然具备的"分享基因"——醇 香美味，让其突破传统零食定义，赋予功能性价值成为社交媒介。在办公室闲暇、兴趣社群聚会，或是户外露营的轻松时刻，一罐醇香难挡的乐事总能成为 拉近彼此的破冰之选。 最新打造的TVC中，乐事携手乐事品牌代言人吴磊，以电影级的制作水准，呈现了一段关于美味与邂逅的心动故事。该短片以细腻且富有张力的镜头语言， 生动捕捉了当下年轻人的心动瞬间，连接彼此的介质，正是一罐乐事薯片——当"咔滋"脆响在空气中回荡，两颗陌生的心便在难以抗拒的美味催化下悄然靠 近。 短片通过微妙的情 ...