Core Viewpoint - The introduction of the Lays Naked Fresh Shell series marks a significant innovation in the savory rice snack sector, emphasizing clean labels and enhancing consumer experience [2][4]. Group 1: Product Innovation - Lays Naked Fresh Shell offers two flavors: Original and Roasted Seaweed, continuing the trend of clean ingredients and appealing taste [2][7]. - The product maintains a high rice content of no less than 70%, sourced from Northeast China, ensuring transparency in ingredient quality [6]. - The use of corn fermentation powder instead of MSG enhances the natural flavor profile, providing a richer taste experience [6][11]. Group 2: Market Trends - The clean label trend is gaining momentum globally, with a compound annual growth rate of 6.5% over the past five years, projected to reach a market size of $62.43 billion [4]. - In China, clean label products are becoming mainstream in categories like yogurt and condiments, while rice snacks are still in the early stages of this transformation [4]. Group 3: Consumer Engagement - Lays Naked Fresh Shell has quickly gained popularity, topping the snack repurchase list on Hema and driving interest in the Naked Rice Cake category [2][9]. - The product's packaging is designed for convenience, featuring individual portions that are easy to share and suitable for various occasions [9]. Group 4: Industry Impact - Lays aims to set a new benchmark in the rice snack industry with its clean label approach, potentially leading to a new wave of innovation and competition [11]. - The success of Lays Naked Rice Cake has already prompted widespread imitation within the industry, indicating its influential role in shaping market trends [11].