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中国VR已打入全球“第一阵营”!广州卓远:巴西市场今年增长明显,关税波动对公司海外销售无太大影响
Mei Ri Jing Ji Xin Wen· 2025-10-19 00:45
Core Viewpoint - The VR equipment from Guangzhou Zhuoyuan has become a must-try experience for foreign buyers at the 138th Canton Fair, showcasing the growing global interest in Chinese VR technology [1][2]. Company Overview - Guangzhou Zhuoyuan Virtual Reality Technology Co., Ltd. was established in 2011 and is recognized as a leading company in the XR (Extended Reality) field, having delivered solutions to over 6,000 professional clients in more than 150 countries [3]. - The company launched the "Le Enjoy Dragon Ride" VR product at the fair, which can accommodate four people and offers a thrilling experience for 5 to 8 minutes, priced at nearly $20,000 [3]. Market Performance - The company received over 100 inquiries from international buyers on the first day of the fair, indicating strong interest in its products [2]. - Sales in the South American market, particularly in Brazil, have surged by 600% this year, attributed to the rising recognition of Chinese brands [4]. Industry Trends - Chinese VR technology has made significant advancements in recent years, positioning itself in the global "first tier" of VR industries, particularly in hardware and scalability [4]. - According to IDC, China's AR/VR market is projected to grow at a compound annual growth rate (CAGR) of 41.1% from 2024 to 2029, surpassing other regions and expected to reach an investment scale of over $10.5 billion by 2029 [4]. Customer Engagement - The company has successfully attracted cross-industry clients who, after experiencing the VR products, are considering entering the VR market themselves, leading to increased orders [6]. - Feedback from international customers has been overwhelmingly positive, with many expressing interest in bringing the technology back to their home countries [3][4].
广交会企业特写 | 中国VR已打入全球“第一阵营”!广州卓远:巴西市场今年增长明显,关税波动对公司海外销售无太大影响
Mei Ri Jing Ji Xin Wen· 2025-10-18 16:08
Core Insights - The article highlights the growing popularity and market potential of Chinese VR technology, particularly showcased at the 138th Canton Fair, where Guangzhou Zhuoyuan's VR products attracted significant international interest [1][5][6]. Company Overview - Guangzhou Zhuoyuan Virtual Reality Technology Co., Ltd. launched the "Le Enjoy Dragon Ride" VR device at the Canton Fair, which can accommodate four people and offers immersive experiences lasting 5 to 8 minutes [1][6]. - The company, established in 2011, is recognized as a national-level "specialized and innovative" small giant enterprise and has delivered XR solutions to over 6,000 clients in more than 150 countries [6]. Market Performance - The company received over 100 inquiries from global buyers on the first day of the fair, indicating strong international demand, particularly from countries involved in the Belt and Road Initiative [5][6]. - Sales in the South American market, especially Brazil, have surged by 600% year-on-year, attributed to the rising recognition of Chinese brands [7]. Industry Trends - The Chinese VR market is projected to grow at a compound annual growth rate (CAGR) of 41.1% from 2024 to 2029, surpassing growth rates in the U.S. and Western Europe, with total investment expected to exceed $10.5 billion by 2029 [7]. - Despite challenges from U.S. tariff policies, the company remains optimistic about overseas market growth and has successfully adjusted its marketing strategies to focus on regions like the Middle East, Central Asia, and South America [12]. Product Development - The company has made significant advancements in VR technology, improving aspects such as game quality, storyline development, and user experience, which have been positively noted by returning international clients [7][11].