Group 1 - The core viewpoint of the articles highlights the successful launch of the "Happy Summer in Shanghai" initiative, which significantly boosted tourism consumption in Shanghai during the summer season, with a total transaction amount of 152.4 billion yuan, representing a 27% year-on-year increase [1] - The 36th Shanghai Tourism Festival will take place from July 5 to October 6, 2025, featuring a long-duration event model that integrates summer tourism and classic activities, aiming to enhance Shanghai's position as a leading destination for inbound tourism and cultural tourism [3][4] - The festival will include a grand parade with 25 floats and performances from 24 teams from 15 countries, emphasizing the international influence of the event and promoting cultural exchange [4] Group 2 - The "Classic Activity Season" of the festival will run until October 6, featuring over 200 high-quality activities across six thematic areas, including urban exploration, cultural experiences, and online tourism, aimed at enhancing visitor engagement [5][6] - Special promotions such as half-price tickets for over 60 tourist attractions will be offered to boost participation and enhance the overall tourism experience [5] - The festival will also integrate various sectors, including night economy, arts, sports, and technology, to create a comprehensive consumption ecosystem, enhancing the synergy between tourism and other industries [7] Group 3 - The Yangtze River Delta Sports Festival is concurrently taking place, featuring 28 events across competitive, exhibition, and activity categories, further enriching the tourism offerings during the festival period [8][10] - The sports festival includes 16 events during the tourism festival, promoting tourism through sports-related activities and creating travel routes linked to sporting events [10]