Core Viewpoint - The company is focusing on integrating ethnic culture with modern expressions to create immersive cultural tourism experiences, leveraging its unique geographical and cultural resources in Tibet [1]. Group 1: Product Development and Innovation - The company has launched new interactive tourism projects such as "Princess Wencheng's Hairpin Flower," "Yak Welcoming Dance," and "Linka Experience," enhancing visitor engagement [1]. - New tourism products and routes were introduced at a promotional event in Xi'an, showcasing the natural beauty and cultural experiences of Tibet [1]. - The company is exploring digital development pathways through the "Le You Tibet" platform to enhance customer service and improve online business conversion rates [2]. Group 2: Economic Impact and Employment - The tourism industry in Tibet has directly engaged approximately 130,000 farmers and herders, with an average annual income increase of over 30,000 yuan per person [1]. - The tourism sector is recognized as one of the nine key industries for development in Tibet, contributing significantly to employment and rural revitalization [1]. Group 3: Strategic Development and Market Expansion - The company aims to enhance its tourism offerings by developing new experience zones and luxury vacation areas, while also improving inbound tourism service capabilities [2]. - The company is focusing on channel integration and brand building to optimize market strategies and leverage its inbound tourism qualifications [3]. - The company plans to incorporate intangible cultural heritage and deep experience elements into its offerings, aiming to create differentiated tourism products [3].

Meeting Overview - The annual shareholder meeting of Tibet Tourism Co., Ltd. is scheduled for June 19, 2025, with the agenda including 12 proposals for voting [1][3][4]. Financial Performance - In 2024, the company achieved total revenue of 213.41 million yuan, with net profit reaching 16 million yuan, an increase of 5 million yuan year-on-year [7][33]. - The tourism service business generated 19 million yuan, while the tourism cultural business saw a 35% increase, reaching 17 million yuan [33]. Strategic Initiatives - The company is focusing on enhancing its operational strategies by leveraging its brand advantages and integrating resources with partners like New Oriental and Shenzhou Car Rental [7][8]. - The introduction of the "Le You Tibet" service e-commerce platform aims to provide comprehensive travel services, including itinerary planning and smart travel assistance [8][9]. Governance and Compliance - The board of directors consists of 9 members, including 3 independent directors, and has established several specialized committees to ensure compliance and effective governance [13][20]. - The company has conducted regular board meetings and shareholder meetings to discuss key issues, including financial reports and strategic decisions [16][18]. ESG and Sustainability - The company has initiated the construction of an ESG management system to enhance its sustainability practices, focusing on environmental protection and social responsibility [12][31]. - The company aims to align with the new guidelines for sustainable development reporting, emphasizing its commitment to long-term value creation [12][31]. Future Outlook - For 2025, the company plans to enhance its service offerings by integrating digital solutions and expanding its product range to cater to evolving customer needs [21][22]. - The focus will be on developing high-quality tourism experiences and improving safety measures in response to the unique challenges of operating in Tibet [9][10].

Core Viewpoint - The company has announced a delay in fulfilling certain operational commitments related to its business plans, originally made in April 2019, which will require approval from the shareholders' meeting [1][5]. Group 1: Original Operational Commitments - The company committed to invest 1 billion yuan in tourism business development over three years, with 600 million yuan allocated for existing scenic area operations and 400 million yuan for new tourism projects [1]. - The company planned to invest 20 million yuan in achieving business operation informatization, including the launch of smart ticketing and monitoring systems [1]. Group 2: Implementation Status of Operational Commitments - As of April 2022, the company had invested 430 million yuan in its scenic areas, completing key projects such as the 5A creation of the Yarlung Zangbo Grand Canyon and the development of highland health and unique experience products [2]. - By May 2025, the cumulative investment reached 740 million yuan, accounting for 74% of the overall investment plan, with significant contributions to scenic area construction and new product development [2][4]. Group 3: Reasons for Delay in Certain Commitments - The company faced delays in project construction due to national major project planning and infrastructure improvements, impacting the progress of new projects and resource integration [4][5]. Group 4: Specific Content of the Delayed Commitments - The company aims to complete or exceed the investment plans for new tourism projects in Tibet through project acquisitions, development, or fundraising, based on the existing investment of 740 million yuan [4][5]. Group 5: Impact of the Delay on the Company - The delay in fulfilling operational commitments is seen as beneficial for maintaining the interests of the listed company and will not adversely affect daily operations or shareholders' rights [5]. Group 6: Review Procedures for the Delay - The board of directors unanimously agreed to the proposal for delaying the commitments, which will be submitted for approval at the 2024 annual shareholders' meeting [5][6].