文成公主簪花
Search documents
根植雪域沃土 西藏旅游:提炼文化精髓 打造文旅融合体验项目
Zheng Quan Shi Bao Wang· 2025-08-24 23:41
Core Viewpoint - The company is focusing on integrating ethnic culture with modern expressions to create immersive cultural tourism experiences, leveraging its unique geographical and cultural resources in Tibet [1]. Group 1: Product Development and Innovation - The company has launched new interactive tourism projects such as "Princess Wencheng's Hairpin Flower," "Yak Welcoming Dance," and "Linka Experience," enhancing visitor engagement [1]. - New tourism products and routes were introduced at a promotional event in Xi'an, showcasing the natural beauty and cultural experiences of Tibet [1]. - The company is exploring digital development pathways through the "Le You Tibet" platform to enhance customer service and improve online business conversion rates [2]. Group 2: Economic Impact and Employment - The tourism industry in Tibet has directly engaged approximately 130,000 farmers and herders, with an average annual income increase of over 30,000 yuan per person [1]. - The tourism sector is recognized as one of the nine key industries for development in Tibet, contributing significantly to employment and rural revitalization [1]. Group 3: Strategic Development and Market Expansion - The company aims to enhance its tourism offerings by developing new experience zones and luxury vacation areas, while also improving inbound tourism service capabilities [2]. - The company is focusing on channel integration and brand building to optimize market strategies and leverage its inbound tourism qualifications [3]. - The company plans to incorporate intangible cultural heritage and deep experience elements into its offerings, aiming to create differentiated tourism products [3].