在国际主题乐园经营者的战略沙盘上，文化融合始终与商业逻辑共舞。 以"悟空小侠"系列为例，将《西游记》元素注入积木体系，通过丹麦设计团队与中国国家级非物质文化 遗产代表性项目顾问的三年协作，实现了"金箍棒"与乐高积木的"咬合"。这表明开放不是单向输入，而 是双向再造。这种"中西IP双循环"模式，不仅提升了中国传统文化IP的国际认知度，还让国际观众通过 这些元素更好地了解中国文化。 当然，文化的融合再造，不应只是一种文明符号的堆砌。同济大学景观学系副教授董楠楠建议，文旅项 目中，游客的体验是关键，更深层的文化转译应发生在体验环节。 他认为，若欲深掘传统文化的肌理，不妨将中国南北方传统节庆以及民俗活动融进游园动线布局，针对 不同时令策划有针对性的互动体验，当四时节气化作可触摸的民俗画卷，传统文化就不再是展陈柜里的 标本，而是在指尖苏醒的活态记忆，"这或许可以为中国本土主题乐园打开思路"。 9年前开园的上海迪士尼乐园如此，7月5日正式开门迎客的上海乐高乐园亦如是。"中国元素"与东方叙 事，已然成为国际IP主题乐园进入中国市场的标配。 在上海乐高乐园，不仅有融合《西游记》元素打造的"悟空小侠"主题园区，剧场内的乐高悟空 ...

Core Insights - Shanghai LEGO Resort officially opened on July 5, 2023, with a "Grand Opening Celebration Week" from July 5 to 13, transforming the area into a festive wonderland filled with themed decorations and immersive experiences [1] Group 1: Company Overview - Merlin Entertainment Group's CEO, Fiona Eastwood, emphasized the deep understanding of Chinese consumers and over ten years of operational experience in China, marking the launch of the first LEGO Resort in the world's second-largest theme park market [3] - LEGO Group's CEO, Niels B. Christiansen, stated that the Shanghai LEGO Resort will be a key component of the LEGO brand ecosystem in China, providing immersive and interactive experiences beyond existing retail networks [5] Group 2: Attractions and Features - The resort features exclusive attractions, including the world premiere of the LEGO Monkey King live show and a LEGO-themed boat ride showcasing a 25-fold enlarged LEGO model of the Jiangnan water town and modern Shanghai [7] - The park includes new themed areas such as the LEGO Ninja Zone with three major rides, a driving school for children, and various dining and retail options, including 10 retail stores and 6 themed restaurants [9] - Covering an area of 318,000 square meters, the resort is designed for families with children aged 2 to 12, featuring eight immersive themed zones and over 75 interactive rides and attractions built from more than 85 million LEGO bricks [9]