Group 1 - The integration of Chinese elements and traditional culture into international IP theme parks reflects a global trend of openness and cultural exchange [2][3] - Shanghai LEGO Land, which opened on July 5, features attractions like the "Wukong Little Hero" themed area and the "Mini World" showcasing iconic Chinese landmarks built from LEGO bricks, emphasizing local cultural resonance [1][2] - The CEO of Merlin Entertainments highlighted that Shanghai LEGO Land combines classic LEGO experiences with rich Chinese elements, creating a destination that resonates with local visitors while maintaining global recognition [1][2] Group 2 - The collaboration between Danish designers and Chinese cultural heritage experts in creating the "Wukong Little Hero" series exemplifies a two-way cultural reconstruction rather than a one-way input [2][3] - The evolution of cultural integration in theme parks has progressed from superficial symbols to deeper narrative translations, enhancing visitor experiences [3] - The incorporation of traditional Chinese festivals and customs into theme park experiences could provide innovative ideas for local theme parks, transforming traditional culture into interactive and engaging experiences [3]

Core Insights - Shanghai LEGO Resort, the largest LEGO park globally, will open on July 5, showcasing miniature versions of Nanjing landmarks built from LEGO bricks [1][2] - The resort is designed for families with children aged 2-12, featuring 8 themed areas and over 75 interactive rides and attractions [1] - The "Mini World" exhibit will allow visitors to experience iconic Chinese architecture and historical sites in a LEGO format, enhancing cultural appreciation [1][2] Summary by Sections - **Location and Accessibility** - The resort is located in Fengjing Town, Jinshan District, and is easily accessible via high-speed rail, with travel times of approximately 18-19 minutes from Shanghai Hongqiao and Shanghai South Station [3] - Nanjing residents can reach the park in about two hours by high-speed train from Nanjing South Station [3] - **Attractions and Features** - The park includes thousands of LEGO models made from over 85 million LEGO bricks, with a focus on interactive experiences [1] - The "Mini World" features notable Nanjing landmarks like Zifeng Tower and Ming City Wall, accurately scaled and designed to reflect the city's modern and historical essence [2] - The Nanjing area within the park incorporates playful elements, such as LEGO figures engaging in various activities, enhancing the visitor experience [2] - **Entertainment and Activities** - A variety of performances and entertainment activities are planned to provide a comprehensive and enjoyable experience for visitors [3] - The park aims to blend cultural education with fun, making it an attractive destination for families [1][3]

Core Viewpoint - Shanghai LEGO Park is set to officially open on July 5, 2025, and is currently in the internal testing phase, with a focus on enhancing visitor experience through a flexible ticketing policy and various transportation options [1][2]. Ticketing System - The all-channel ticketing system was launched on June 14, allowing visitors to purchase tickets and book hotels through multiple platforms, including official apps and authorized partners [1]. - The updated ticket policy allows for free refunds if changes are made at least three days before the visit, and only one date change is permitted [1]. Transportation - In addition to high-speed rail and self-driving options, a dedicated bus route has been established, with the first line connecting the LEGO Park bus hub to nearby transportation points [2]. Attractions and Features - The park features several global firsts, including the "Creative World" and "LEGO Wukong" themed areas, with unique attractions such as the tallest LEGO figure in the world, standing 26 meters tall and weighing 136 tons [5][7]. - The "LEGO Wukong" area is inspired by the Chinese classic "Journey to the West," offering immersive cultural experiences and a unique live show [7]. - The park includes the longest roller coaster in the LEGO franchise, with a track length of 530 meters, and a waterway attraction showcasing traditional Jiangnan culture [10]. Commercial Collaborations - The park has initiated cross-industry collaborations, such as a partnership with Juneyao Airlines for a junior flight academy, enhancing the overall visitor experience [13]. Visitor Experience - The park boasts over 75 interactive rides and attractions, more than 10 retail stores, and thousands of LEGO models made from over 85 million LEGO bricks, positioning it as a significant player in the Shanghai cultural tourism market [13].

Group 1 - Shanghai LEGO Park is set to officially open on July 5, currently in a testing phase with a flexible ticket refund and change policy [1] - The ticketing system went live on June 14, allowing visitors to purchase tickets through various official platforms [1] - The new ticket policy allows for free refunds up to three days before the visit date, with one date change permitted [1] Group 2 - Transportation options include a dedicated bus line, with the first route connecting the LEGO Park to Jinshan North Station [2] - The park features a variety of attractions, including globally exclusive themed areas such as the Creative World and LEGO Wukong Xiaxia [4][6] - The park includes the longest roller coaster in LEGO history, measuring 530 meters, and showcases traditional Jiangnan water town culture through a unique boat ride [7] Group 3 - The park comprises eight themed areas, over 75 interactive rides and attractions, more than 10 retail stores, and thousands of LEGO models made from over 85 million LEGO bricks [10] - The opening of Shanghai LEGO Park is expected to boost family tourism during the summer peak and stimulate the cultural tourism market in Shanghai [10]

酒店一面人仔墙上共陈列了4330个不一样的小人仔。 记者 李宝花 黄勇娣 昨天，随着一把由乐高积木拼砌而成的钥匙完成传递，上海乐高乐园度假区项目完成交接——从建设阶段过渡到运营阶 段。这意味着一场全新的主题乐园奇趣之旅即将启幕。 在上海乐高乐园度假区，全球首发的乐高大飞车、高26米的巨型乐高迷你人仔与高约60米的乐高乐园观光塔。均 记者 海沙尔 摄 自2021年上海乐高乐园度假区破土动工，来自全球15个国家的超300个团队、上万名建设者投身于项目建设中。历经近1300 个日夜的精心雕琢，主题公园及酒店等初具雏形。 5月31日，上海乐高乐园将进入试运营测试阶段。记者昨天提前探营，感受乐高乐园的"吃住购娱"。 玩什么？ 上海首创室内版迷你天地 步入上海乐高乐园，欢乐的气氛扑面而来。轻快的背景音乐中，由五彩缤纷的积木搭建而成的各种卡通建筑、IP人物和动 物模型一一映入眼帘，随处都是值得打卡的场景。每个区域的工作人员见到游客，都会比出半握手掌形状的标志性"乐高手"， 热情地向大家问好。 探营活动中，位于乐高乐园创想世界主题区域的迷你天地正式亮相。这一耗时两年完成的宏大项目，集结了来自全球100余 名专业乐高搭建师的心 ...

Core Insights - Shanghai Lego Resort officially completed project handover and is in the final sprint phase before opening on July 5 [1][2] - The resort covers an area of 318,000 square meters and has involved over 300 teams and thousands of builders from 15 countries since its groundbreaking in 2021, taking nearly 1,300 days to complete [1] - It is the first international IP family theme park in the Yangtze River Delta, designed for families with children aged 2 to 12, featuring eight themed areas and over 75 interactive rides, shows, and attractions [1] Project Highlights - The resort includes globally launched attractions such as the Lego Big Racer and a 60-meter high Lego Observation Tower, providing panoramic views of the park [1] - Classic rides like the Lego Dragon Roller Coaster and the popular Driving School are designed to offer thrilling experiences and a sense of achievement for visitors [1] - The resort will also feature the world premiere of the Lego Wukong Show "Flower Fruit Mountain Demon Subjugation," utilizing various projection effects and large props for an unprecedented viewing experience [1] Upcoming Events - The Mini World, a signature project of Lego parks, will prominently feature at the center of the Shanghai Lego Resort [2] - The Shanghai Fantasy Dream Interactive Show will also have its global debut at the resort [2] - On May 31, the resort will enter a trial operation phase, which will include internal testing and trial operations [2]