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土特产“触网”出山 浙江供销在农博会搭起“云上共富桥”
Zhong Guo Xin Wen Wang· 2025-11-23 01:00
Core Points - The Zhejiang Agricultural Expo, held from November 21 to 25, 2025, focuses on promoting local specialties and enhancing shared prosperity, featuring over 3,500 enterprises and more than 40,000 products [1] - The Zhejiang Supply and Marketing Cooperative showcased over 200 local specialties and utilized 25 "local specialty promoters" to conduct live broadcasts, connecting rural products to a wider audience [1][2] - The "Supply and Marketing Big Caravan" initiative has served over 4,000 remote villages since its launch in 2021, facilitating the sale of agricultural products and providing essential services to farmers [4] Group 1 - The "local specialty promoters" are not only showcasing their hometown products but also taking on the responsibility of assisting farmers, with training sessions on e-commerce and marketing strategies [2] - The initiative has led to over 500,000 yuan in sales from more than 20 assistance activities conducted in the past six months [3] - The "Supply and Marketing Big Caravan" has improved the market competitiveness of agricultural products by establishing a standardized system and providing targeted recommendations to farmers [4] Group 2 - The first day of the expo saw online and offline sales exceeding 350,000 yuan, indicating strong market interest in local products [4] - The event highlighted various local delicacies, attracting many visitors and promoting the consumption of regional specialties [3][4] - The digital technology integration is enhancing the connection between urban and rural markets, paving the way for broader shared prosperity [4]