助农增收
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新春走基层丨年味里的青春:“护苗”成长 “助农”增收
Xin Lang Cai Jing· 2026-02-14 05:04
寒假期间,清华大学、西北工业大学、首都师范大学等高校师生,陆续走进革命老区福建省永安市罗坊 乡的"护苗学堂"。此时,罗坊中心小学已经放假,很多外出务工的父母尚未返乡,"护苗学堂"成为罗坊 及周边乡镇50名留守孩子们的成长乐园,来自高校的年轻人在革命老区成为青春"护苗"人。 西北工业大学大 学生志愿者带领孩子们制作航模。(西北工业大学供图) "同学们,苹果穿的这层'隐形防护服',其实是碳酸钙水果防护剂,保护苹果免受病虫害,茁壮生长, 让我们吃起来更安全。"在"护苗学堂",桂林理工大学龙飞教授科研团队的王吉林教授以身边常见的苹 果为例,通过团队研发的碳酸钙水果防护剂免套袋种植技术,带领孩子们探索现代农业的奥妙。 桂林理工大学王 吉林教授为孩子带来《苹果的"隐形防护服"》趣味科普。王恩慧/摄 "护苗学堂"是西北工业大学大学生社会实践基地。这个假期,该校航海学院师生为孩子们带来航海等丰 富多彩的兴趣拓展课。平时活泼好动的林子睿同学听起志愿者的科普课格外认真。"听说这些哥哥姐姐 所在的校园里有大飞机,我也要努力学习,将来考到那里去。"一颗空天梦已经悄悄根植在这位少年心 中。 全国政协委员、 乐作舞非遗传承人杨钰尼(中) ...
人民日报:泰国正大集团不断加码投资
Ren Min Ri Bao· 2026-02-03 10:10
在华四十余年,泰国正大集团不断加码投资—— "深耕中国市场的决心从未改变" 《人民日报》(2026年01月29日 第 03 版) 1979年,在大多数外商、侨商还处于观望态度时,谢易初与儿子谢国民就来到了广东深圳。那时的 深圳还是一个普通的海边小镇,但蛇口工业区的开山炮声却已震耳欲聋。同年,正大集团与美国康地集 团共同投资3000万美元,成立正大康地有限公司,在深圳建设了中国第一座现代化饲料厂。 1981年,正大康地有限公司拿到中国第一张外资企业批准证书,批准号为"外经贸深外资证字 〔1981〕0001号"。 如今,谢国民已86岁高龄,身为正大集团资深董事长的他回忆当初的抉择,坚定的话语一如当 年:"我看好中国!" 伴随着中国改革开放逐步推进,正大在中国的事业也蒸蒸日上。在浙江,一座现代化农业产业园在 荒地上拔地而起;在山东,一条条现代化食品生产线日夜运转;在北京,数百万枚鸡蛋在自动分拣线上 被传送……如今,正大集团在华设立企业670余家,拥有员工超8万人,涵盖农牧食品、批发零售、制 "不看不知道,世界真奇妙。"1990年,《正大综艺》开播。这档由泰国正大集团冠名,集知识性、 趣味性和娱乐性于一体的节目,给处 ...
助农增收!阿里公益联合淘宝天猫推介24个县域特色年货
Zhong Guo Jing Ji Wang· 2026-01-27 06:42
Core Insights - Alibaba's public welfare initiative has launched the "Together Home for the New Year" campaign, promoting over 300 specialty products from 24 underdeveloped counties, transforming local specialties into national consumer choices [1][4] Group 1: Product Development and Market Integration - Many of the New Year products are identified as potential market items by Alibaba's public welfare team, which has implemented a rural commissioner model to assist underdeveloped counties in converting local specialties into marketable agricultural products [4] - In Qinglong, the introduction of Alibaba's rural commissioners has led to the establishment of online sales channels, increasing the number of e-commerce companies from 63 to 1,246 over four years [4] - In Shaanxi, a local entrepreneur has successfully developed ready-to-eat soup packages from wild mushrooms, creating job opportunities for over 40 local women [4] Group 2: Training and Support Mechanisms - In Zhejiang, a local resident has adapted traditional rice snacks for e-commerce, resulting in over 300,000 sales and increased income for local producers [5] - Alibaba emphasizes the importance of a comprehensive support mechanism for sustainable growth in rural agricultural products, including long-term presence of rural commissioners and platform support in e-commerce, design, and supply chain [5] - The transformation of local specialties into standardized, repeatable products is crucial for the self-sustaining growth of county industries [5] Group 3: Consumer Engagement and Local Economy - Alibaba is collaborating with Amap to attract consumer traffic to local businesses through a new tourism and dining support initiative in four counties, aiming to convert visitor traffic into actual sales [5]
美丽经济为消费“增”色“添”活力 “好颜值”转化“好价值”助农增收
Yang Shi Wang· 2026-01-23 06:02
央视网消息:眼下,山东菏泽迎来了牡丹花的销售旺季。不少花农们通过催花技术让牡丹的花期提前。怎样才能让牡丹提前绽放? 催花有妙招 各色牡丹丰富市场 这里是菏泽皇镇街道王桥村的一个温室大棚。2026年,这里预计有2.5万盆催花牡丹上市,花农们已经开始忙碌起来了。牡丹花因为 有着富贵吉祥的美好寓意,得到很多人的喜爱,这些紫二乔、乌龙捧盛都很受大家欢迎。 和已经盛开的花不一样,这片牡丹还都是花骨朵。这是因为牡丹的花期一般在4月份,想要让它在冬天开放,就需要通过控制温度和 湿度来进行催花。温室大棚就是为了给它模拟出春天的环境,一般安装有热泵,可以把棚内白天的温度控制在20℃左右,等花在大 棚里生长50—60天,花苞长到三四公分,就能上市和消费者见面了。 这是花农刚从盆里拿出来的牡丹,它白色的根系密密麻麻地缠绕在一起。这样有着发达根系的牡丹被称作"老盆"牡丹,因为它们提 前1—2年就在花盆里安家生长,根扎得更牢,能储备更多养分,让花期延长7—10天。 我们把花买回家后,还有没有办法延长花期?开花的时候,白天放在客厅赏花,晚上可以将它放在阳台等气温相对较低的地方,形 成昼夜温差。浇水的时候一次浇500毫升就足够,而且要避免 ...
土特产“触网”出山 浙江供销在农博会搭起“云上共富桥”
Zhong Guo Xin Wen Wang· 2025-11-23 01:00
Core Points - The Zhejiang Agricultural Expo, held from November 21 to 25, 2025, focuses on promoting local specialties and enhancing shared prosperity, featuring over 3,500 enterprises and more than 40,000 products [1] - The Zhejiang Supply and Marketing Cooperative showcased over 200 local specialties and utilized 25 "local specialty promoters" to conduct live broadcasts, connecting rural products to a wider audience [1][2] - The "Supply and Marketing Big Caravan" initiative has served over 4,000 remote villages since its launch in 2021, facilitating the sale of agricultural products and providing essential services to farmers [4] Group 1 - The "local specialty promoters" are not only showcasing their hometown products but also taking on the responsibility of assisting farmers, with training sessions on e-commerce and marketing strategies [2] - The initiative has led to over 500,000 yuan in sales from more than 20 assistance activities conducted in the past six months [3] - The "Supply and Marketing Big Caravan" has improved the market competitiveness of agricultural products by establishing a standardized system and providing targeted recommendations to farmers [4] Group 2 - The first day of the expo saw online and offline sales exceeding 350,000 yuan, indicating strong market interest in local products [4] - The event highlighted various local delicacies, attracting many visitors and promoting the consumption of regional specialties [3][4] - The digital technology integration is enhancing the connection between urban and rural markets, paving the way for broader shared prosperity [4]
村口小舞台演绎乡亲大梦想,线上+线下绘就农村新画卷
Qi Lu Wan Bao· 2025-08-28 09:42
Core Viewpoint - The "Village Stage" initiative by Kuaishou San Nong has successfully created a platform for local grassroots artists, enhancing rural cultural life and providing new income opportunities for farmers through offline performances and online live streaming [1][21]. Group 1: Initiative Overview - The "Village Stage" combines offline performances with online live streaming, showcasing local talent and contributing to rural cultural development [1][21]. - Since the beginning of the year, the initiative has hosted numerous performances, becoming a source of joy and community engagement for villagers [2][21]. Group 2: Community Impact - The initiative addresses the lack of cultural activities in rural areas, providing a space for villagers to gather and enjoy performances, which has become a cherished part of their daily lives [4][21]. - Initially, participation was low, but as the community embraced the platform, daily performances became a norm, attracting larger audiences [4][7]. Group 3: Audience Engagement - The "Village Stage" has seen significant audience growth, with live events attracting up to 2,000 attendees and online streams reaching viewership of 20,000 [7][8]. - A recent event featured a talent competition that garnered over 10.58 million views online, highlighting the dual engagement of local and online audiences [11][21]. Group 4: Economic Opportunities - The initiative has opened new avenues for farmers to sell local products through live streaming, enhancing their economic prospects [20][21]. - Creators involved in the "Village Stage" are actively promoting local agricultural products, contributing to the rural economy and community welfare [19][20]. Group 5: Future Aspirations - The creators plan to continue leveraging the platform to support local agriculture and promote rural culture, aiming to sustain the initiative's growth and impact [20][21]. - Upcoming events, such as the "Kuaishou Light Conference," will further highlight the achievements of the creators and their commitment to rural revitalization [20][21].
广东荔枝“外转内”,即时零售何以实现“助农增收”
Zhong Guo Jing Ji Wang· 2025-06-26 11:01
Group 1 - The core viewpoint of the articles highlights the rising popularity of lychee due to the recent drama "The Lychee of Chang'an," contrasting historical costs with today's abundant supply and variety of lychee available to consumers [1] - The current lychee season in Guangdong faces challenges such as preservation difficulties and concentrated harvests, impacting farmers' earnings and hindering industry growth [1] - Traditional agricultural enterprises are turning to instant retail channels to address these challenges, with Meituan launching the "Linking 100 Cities: Meili Xinnong" initiative to connect lychee producers with broader markets [1][2] Group 2 - Seasonal issues have historically posed challenges for fresh agricultural products like lychee, leading to high waste rates and increased production costs due to a lack of digital tools and consumer demand analysis [2] - Instant retail platforms like Meituan are opening new avenues for lychee development, enhancing efficiency and promoting rural revitalization [2][3] - Instant retail, characterized by rapid online ordering and local fulfillment, can significantly meet local demand for fresh products, catalyzing improvements in agricultural production and cold chain logistics [2] Group 3 - Instant retail enables efficient transfer of premium agricultural products from farm to table, expanding market reach and providing additional order sources for farmers and businesses [3] - The Ministry of Commerce's report predicts that China's instant retail market will exceed 2 trillion yuan by 2030, indicating its emergence as a new growth sector [3] - The rapid development of instant retail is expected to benefit local specialty agricultural products, enhancing supply chain efficiency and reducing waste [4] Group 4 - Leading platforms like Meituan can leverage technological innovations to improve supply chain efficiency and create new collaborative business models with agricultural enterprises and farmers [4] - The practices of major platforms in supporting farmers and revitalizing agriculture are commendable, with expectations for more companies to explore new paths in expanding domestic sales and stimulating internal demand [4]
助农采茶促增收 中国人寿驻滇单位在行动
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-21 08:11
Group 1 - China Life Insurance's Yunnan branch collaborated with its property insurance counterpart to conduct a tea-picking activity in He Ling Village, Cangyuan Wa Autonomous County, Yunnan Province, aimed at supporting local farmers and increasing their income [1][3] - He Ling Village has a long history of tea cultivation and is recognized as a high-quality tea source, with tea farming being the primary economic activity for local residents [4] - The local tea farmers are currently in the busy season of spring tea picking, and China Life Insurance's representatives, guided by local farmers, participated in the tea harvesting process to contribute to farmers' income [4] Group 2 - In recent years, He Ling Village has enhanced its tea industry development by attracting external tea enterprises, which has improved the overall capacity of the tea sector [4] - China Life Insurance invested 300,000 yuan as startup capital for the He Ling Tea Cooperative to promote the maximization of economic benefits from tea gardens [4] - The village has optimized its operational model, integrating "Party branch + company + cooperative + farmers," and has systematically improved the cooperative's capabilities in tea management, planting techniques, market connection, sales, and processing [4] - As of now, the tea cooperative has helped 210 local tea farmers achieve an income increase of 750,000 yuan [4]