齐鲁晚报·齐鲁壹点 赵卓琪 台上演出的是身边的"明星"，台下欢闹的是邻里乡亲。今年以来，快手三农推出"村口小舞台"活动，以"线下搭台+线上直播"的模式，为深藏乡土、身怀绝 技的民间草根艺人搭建舞台，助力乡村精神文明建设。一场场文化盛宴，慰藉了村民的辛劳，更成了助农增收的"新窗口"。 "村里的精神文化生活匮乏，尤其是农忙后，老人们闲下来就坐在南墙下晒太阳。"王祥是土生土长的南官庄村人，在他的记忆里，大爷大娘们常常在门口一 坐就是一整天。"他们不聊天，也不会玩手机，我就希望能给他们在闲暇之余找个去处。"这是王祥最初的心愿，也成了他每天的牵挂。 "小舞台"该搭在哪？王祥没事就在村里转悠。"地方宽敞""大家熟悉""环境要好"，他看中了村口300平的小树林，这里老少都爱来。铺平地面，搭建舞台， 装扮上好看的花草，2024年底"小舞台"应运而生。 王祥说，起初愿意上台表演的只有他和父亲，村民大多腼腆，不敢上台，来的人也少，"我们没有门槛，人人都可以上台展示。"在王祥不断吆喝下，渐渐地 大家都来了。"一开始我们只在周末演出，后来发现，即便是没有演出，村民们也都会坐在舞台前等候。"王祥说，有了大家的认可，他干劲十足，演出便改 ...

Group 1 - The core viewpoint of the articles highlights the rising popularity of lychee due to the recent drama "The Lychee of Chang'an," contrasting historical costs with today's abundant supply and variety of lychee available to consumers [1] - The current lychee season in Guangdong faces challenges such as preservation difficulties and concentrated harvests, impacting farmers' earnings and hindering industry growth [1] - Traditional agricultural enterprises are turning to instant retail channels to address these challenges, with Meituan launching the "Linking 100 Cities: Meili Xinnong" initiative to connect lychee producers with broader markets [1][2] Group 2 - Seasonal issues have historically posed challenges for fresh agricultural products like lychee, leading to high waste rates and increased production costs due to a lack of digital tools and consumer demand analysis [2] - Instant retail platforms like Meituan are opening new avenues for lychee development, enhancing efficiency and promoting rural revitalization [2][3] - Instant retail, characterized by rapid online ordering and local fulfillment, can significantly meet local demand for fresh products, catalyzing improvements in agricultural production and cold chain logistics [2] Group 3 - Instant retail enables efficient transfer of premium agricultural products from farm to table, expanding market reach and providing additional order sources for farmers and businesses [3] - The Ministry of Commerce's report predicts that China's instant retail market will exceed 2 trillion yuan by 2030, indicating its emergence as a new growth sector [3] - The rapid development of instant retail is expected to benefit local specialty agricultural products, enhancing supply chain efficiency and reducing waste [4] Group 4 - Leading platforms like Meituan can leverage technological innovations to improve supply chain efficiency and create new collaborative business models with agricultural enterprises and farmers [4] - The practices of major platforms in supporting farmers and revitalizing agriculture are commendable, with expectations for more companies to explore new paths in expanding domestic sales and stimulating internal demand [4]

Group 1 - China Life Insurance's Yunnan branch collaborated with its property insurance counterpart to conduct a tea-picking activity in He Ling Village, Cangyuan Wa Autonomous County, Yunnan Province, aimed at supporting local farmers and increasing their income [1][3] - He Ling Village has a long history of tea cultivation and is recognized as a high-quality tea source, with tea farming being the primary economic activity for local residents [4] - The local tea farmers are currently in the busy season of spring tea picking, and China Life Insurance's representatives, guided by local farmers, participated in the tea harvesting process to contribute to farmers' income [4] Group 2 - In recent years, He Ling Village has enhanced its tea industry development by attracting external tea enterprises, which has improved the overall capacity of the tea sector [4] - China Life Insurance invested 300,000 yuan as startup capital for the He Ling Tea Cooperative to promote the maximization of economic benefits from tea gardens [4] - The village has optimized its operational model, integrating "Party branch + company + cooperative + farmers," and has systematically improved the cooperative's capabilities in tea management, planting techniques, market connection, sales, and processing [4] - As of now, the tea cooperative has helped 210 local tea farmers achieve an income increase of 750,000 yuan [4]