土特产"触网"出山 浙江供销在农博会搭起"云上共富桥" 中新网杭州11月22日电(蓝伊旎)"好山好水产好蛋，家人们看过来！这是来自我们丽水景宁的'雪花蛋'， 蛋黄饱满，蛋清透亮，营养美味人人爱！"甫一开播，"土特产推荐官"柳新锋便对着手机镜头热情"吆 喝"起来，向屏幕前的观众们推荐家乡的特产。 11月21日至25日，2025浙江农业博览会在杭州举办，本届博览会以"大力发展土特产、乐享共富新生 活"为主题，共汇集3500余家企业、4万余种产品。 浙江省供销社携200余种土特产亮相，25支"土特产推荐官"团队轮番上阵，全天候不间断直播，让缙云 的雪花蛋、磐安的农家干菜、景宁的笋干等昔日"藏"在深山的乡土珍品搭上了产销快车道，通过一方屏 幕触达天南地北。 对于"土特产推荐官"们而言，农博会不仅是展示家乡风物的舞台，更是扛起助农责任的"实战阵地"。博 览会开幕前一天，他们便向电商运营、品牌营销方面的专家讨教，学习结束后又围坐一起交流直播话 术、产品卖点和互动技巧直至深夜十一点。 "要把家乡最好的东西，用最生动的方式，介绍给全国各地的网友。"柳新锋说道。 在这支队伍中，也不乏年轻的身影。"00后"女孩陈韵旨今年大学毕业 ...

Core Viewpoint - The "Village Stage" initiative by Kuaishou San Nong has successfully created a platform for local grassroots artists, enhancing rural cultural life and providing new income opportunities for farmers through offline performances and online live streaming [1][21]. Group 1: Initiative Overview - The "Village Stage" combines offline performances with online live streaming, showcasing local talent and contributing to rural cultural development [1][21]. - Since the beginning of the year, the initiative has hosted numerous performances, becoming a source of joy and community engagement for villagers [2][21]. Group 2: Community Impact - The initiative addresses the lack of cultural activities in rural areas, providing a space for villagers to gather and enjoy performances, which has become a cherished part of their daily lives [4][21]. - Initially, participation was low, but as the community embraced the platform, daily performances became a norm, attracting larger audiences [4][7]. Group 3: Audience Engagement - The "Village Stage" has seen significant audience growth, with live events attracting up to 2,000 attendees and online streams reaching viewership of 20,000 [7][8]. - A recent event featured a talent competition that garnered over 10.58 million views online, highlighting the dual engagement of local and online audiences [11][21]. Group 4: Economic Opportunities - The initiative has opened new avenues for farmers to sell local products through live streaming, enhancing their economic prospects [20][21]. - Creators involved in the "Village Stage" are actively promoting local agricultural products, contributing to the rural economy and community welfare [19][20]. Group 5: Future Aspirations - The creators plan to continue leveraging the platform to support local agriculture and promote rural culture, aiming to sustain the initiative's growth and impact [20][21]. - Upcoming events, such as the "Kuaishou Light Conference," will further highlight the achievements of the creators and their commitment to rural revitalization [20][21].

Group 1 - The core viewpoint of the articles highlights the rising popularity of lychee due to the recent drama "The Lychee of Chang'an," contrasting historical costs with today's abundant supply and variety of lychee available to consumers [1] - The current lychee season in Guangdong faces challenges such as preservation difficulties and concentrated harvests, impacting farmers' earnings and hindering industry growth [1] - Traditional agricultural enterprises are turning to instant retail channels to address these challenges, with Meituan launching the "Linking 100 Cities: Meili Xinnong" initiative to connect lychee producers with broader markets [1][2] Group 2 - Seasonal issues have historically posed challenges for fresh agricultural products like lychee, leading to high waste rates and increased production costs due to a lack of digital tools and consumer demand analysis [2] - Instant retail platforms like Meituan are opening new avenues for lychee development, enhancing efficiency and promoting rural revitalization [2][3] - Instant retail, characterized by rapid online ordering and local fulfillment, can significantly meet local demand for fresh products, catalyzing improvements in agricultural production and cold chain logistics [2] Group 3 - Instant retail enables efficient transfer of premium agricultural products from farm to table, expanding market reach and providing additional order sources for farmers and businesses [3] - The Ministry of Commerce's report predicts that China's instant retail market will exceed 2 trillion yuan by 2030, indicating its emergence as a new growth sector [3] - The rapid development of instant retail is expected to benefit local specialty agricultural products, enhancing supply chain efficiency and reducing waste [4] Group 4 - Leading platforms like Meituan can leverage technological innovations to improve supply chain efficiency and create new collaborative business models with agricultural enterprises and farmers [4] - The practices of major platforms in supporting farmers and revitalizing agriculture are commendable, with expectations for more companies to explore new paths in expanding domestic sales and stimulating internal demand [4]

Group 1 - China Life Insurance's Yunnan branch collaborated with its property insurance counterpart to conduct a tea-picking activity in He Ling Village, Cangyuan Wa Autonomous County, Yunnan Province, aimed at supporting local farmers and increasing their income [1][3] - He Ling Village has a long history of tea cultivation and is recognized as a high-quality tea source, with tea farming being the primary economic activity for local residents [4] - The local tea farmers are currently in the busy season of spring tea picking, and China Life Insurance's representatives, guided by local farmers, participated in the tea harvesting process to contribute to farmers' income [4] Group 2 - In recent years, He Ling Village has enhanced its tea industry development by attracting external tea enterprises, which has improved the overall capacity of the tea sector [4] - China Life Insurance invested 300,000 yuan as startup capital for the He Ling Tea Cooperative to promote the maximization of economic benefits from tea gardens [4] - The village has optimized its operational model, integrating "Party branch + company + cooperative + farmers," and has systematically improved the cooperative's capabilities in tea management, planting techniques, market connection, sales, and processing [4] - As of now, the tea cooperative has helped 210 local tea farmers achieve an income increase of 750,000 yuan [4]