Core Viewpoint - The article highlights the strong momentum in the retail market driven by the "618" shopping festival and government subsidies, with Foshan Lighting seizing the opportunity to promote its products and services, particularly in the context of consumption upgrades and sustainability initiatives [1][2]. Group 1: Market Performance and Consumer Trends - In the first four months of the year, China's total retail sales of consumer goods reached 16.18 trillion yuan, a year-on-year increase of 4.7% [1]. - The growth in commodity consumption is accelerating, with notable increases in sales of green, smart, and health products, as well as a positive trend in online and offline retail [1]. - Foshan Lighting has effectively utilized the "618" shopping festival and government subsidy policies to enhance consumer engagement and drive sales [2]. Group 2: Promotional Strategies and Consumer Engagement - Foshan Lighting has launched exclusive subsidy channels on major e-commerce platforms, offering consumers discounts of 15%-30% on various products, including desk lamps and ceiling lights [2]. - During the "618" promotion, Foshan Lighting's official store on Tmall offered discounts of up to 32% when combined with national subsidies, along with home installation services to improve customer experience [3]. - The company actively participates in various offline events and promotions, leveraging its extensive network of over 100 core stores to enhance brand visibility and consumer interaction [5]. Group 3: Product Innovation and Development - Foshan Lighting has invested over 1.6 billion yuan in product research and development since 2022, employing over 2,000 R&D personnel to advance LED technology and address industry challenges [10]. - The company has developed a range of innovative products, including an award-winning "smart home system for the elderly," which integrates various advanced technologies to meet the needs of senior citizens [8][9]. - Foshan Lighting's commitment to sustainability is reflected in its focus on green and intelligent lighting solutions, aligning with national policies aimed at promoting consumption upgrades [8][11]. Group 4: Industry Standards and Future Outlook - The company has been actively involved in the development of national standards for lighting products, which are set to be implemented in November 2025, enhancing product quality and consumer safety [11]. - Foshan Lighting aims to continue its role as a "value creator in light" and a "service provider for a better lighting life," focusing on diverse consumer needs and contributing to stable economic growth [11].