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以文化软实力夯实企业发展硬根基
Qi Lu Wan Bao· 2025-09-05 11:32
Group 1 - Cultural soft power serves as an invisible bond that profoundly influences a company's cohesion, innovation, and competitiveness, acting as a crucial foundation for enhancing hard power [1] - The "Book Rhythm Zhao Lou · Rose Book Fragrance" reading activity at Zhao Lou Coal Mine exemplifies how cultural construction empowers corporate development by solidifying the foundation of hard power through cultural soft power [1] Group 2 - Cultural soft power consolidates spiritual strength for corporate development, fostering a unified mindset among employees through the study of ideological literature and historical works, which enhances their commitment to the company's vision and goals [2] - The reading activities include professional development and vocational training materials, which help employees improve their skills and become innovative talents, thereby supporting the company's hard power [2] Group 3 - Cultural soft power helps establish a unique brand advantage for the company, with the integration of the "Rose Book Fragrance" brand and "Book Rhythm Zhao Lou" creating a distinctive cultural identity [3] - The diverse formats of the reading activities, such as speeches and online engagement, enhance the visibility and reputation of the company's cultural brand, attracting quality resources for development [3] Group 4 - Cultural soft power provides support for safety production and innovation, with the reading activities incorporating safety elements and promoting innovative thinking among employees [4] - The integration of safety guidelines and innovative literature in the reading program enhances employees' safety awareness and fosters a culture of innovation, contributing to sustainable development [4]