Core Insights - The event "Smart Creation in Cultural Tourism: Digital Empowerment for the Future" was held by the National Cultural and Tourism Administration in Ningxia, where Bank of Communications launched the second season of its cultural tourism initiative "Qianmian Saishang Fu Ningxia" [1] Group 1: Financial Support for Cultural Tourism - Bank of Communications emphasizes the importance of financial support for cultural tourism as a practical implementation of its political and social responsibilities [1] - The bank aims to collaborate with the Ningxia government to enhance credit allocation, diversify financial products, and leverage technology for the integration of cultural tourism and finance [1] Group 2: Strategic Cooperation and Support - A strategic cooperation agreement was signed between Ningxia Cultural Tourism Department and Bank of Communications Ningxia Branch to enhance financial support for tourism projects and improve the brand reputation of Ningxia's cultural tourism [2] - The bank has provided over 200 million yuan in credit support for the application of "Xixia Tomb" for heritage status and for four 5A-level scenic spots, achieving an 83% coverage rate for cooperation with 5A-level scenic spots [2] Group 3: Consumer Services and Promotions - The bank has launched promotional activities in collaboration with over 300 merchants, offering discounts and benefits through its mobile banking platform and the "Buy Now" app [2] - A themed credit card "Encountering the Starry Sky in Ningxia" was issued to integrate multiple consumer benefits, enhancing the travel experience in Ningxia [2] Group 4: Future Development Goals - Ningxia aims to become an international tourism destination by developing new tourism formats such as desert tourism and starry sky tourism, leveraging digital empowerment and cross-industry integration [1][2] - The bank plans to explore effective ways to innovate the integration of finance and cultural tourism, providing strong financial support for the development of Ningxia as a cultural tourism hub [2]