现场，交行云南省分行还与中旅（云南）旅游发展有限公司、云南省旅游投资有限公司、云南若谷文旅 开发有限公司、云南潘祥记工贸有限公司等4家文旅企业签署合作协议。 近年来，交行积极探索金融支持文旅创新之路，推出文旅大戏项目，强化资源整合、服务生态建设，助 力内需潜力释放与文旅消费扩容。 云南文旅推广方面，交行积极联动中央级媒体、主流互联网媒体及交行自媒体，组建宣传矩阵，向大众 及交行客户种草"彩云之南""红河旅居""醉美滇西"等特色旅游路线。 惠民服务方面，交行围绕"吃住行游购娱"全链条消费场景，联合300余家优质商户持续推出消费优惠。 上新"七彩云南文旅主题信用卡"，配套优质权益，让游客在畅游云南的同时，尽享便捷与实惠。 2月9日，交通银行文旅大戏云南站正式发布。交行云南省分行和省文旅厅联合举办"游云南交好运"2026 启动仪式暨"冬暖花开游云南"活动。此次活动聚焦深化银政企合作，旨在推出更多贴近群众、赋能产业 的金融产品，以高质量金融服务为云南文旅提供强力支撑。云南省人民政府领导，交通银行党委副书 记、行长张宝江，新东方教育科技集团董事长、创始人俞敏洪等400余名嘉宾出席活动。 张宝江在致辞中表示，金融促进文旅 ...

本报讯 （记者熊悦）记者从交通银行获悉，2月9日，交通银行"文旅大戏"云南站正式发布。交通银行云南省分行和云南省 文旅厅联合举办"游云南 交好运"2026启动仪式暨"冬暖花开游云南"活动。活动聚焦深化银政企合作，旨在推出更多贴近群众、 赋能产业的金融产品，以高质量金融服务为云南文旅提供强力支撑。 活动现场，交通银行云南省分行还与中旅（云南）旅游发展有限公司、云南省旅游投资有限公司、云南若谷文旅开发有限 公司、云南潘祥记工贸有限公司4家文旅企业签署合作协议。 （编辑 郭之宸） 交通银行党委副书记、行长张宝江表示，金融促进文旅融合发展，是交通银行推动旅游强国建设、服务地方经济社会发展 和推进自身高质量发展的务实举措。立足"十五五"规划开局契机，交通银行将进一步深化与云南省政府的战略合作，以更精准 的信贷投放、更丰富的金融产品、更智慧的科技赋能，打造文旅与金融融合发展、互促共赢的典范。 ...

Core Insights - The event "Smart Creation in Cultural Tourism: Digital Empowerment for the Future" was held by the National Cultural and Tourism Administration in Ningxia, where Bank of Communications launched the second season of its cultural tourism initiative "Qianmian Saishang Fu Ningxia" [1] Group 1: Financial Support for Cultural Tourism - Bank of Communications emphasizes the importance of financial support for cultural tourism as a practical implementation of its political and social responsibilities [1] - The bank aims to collaborate with the Ningxia government to enhance credit allocation, diversify financial products, and leverage technology for the integration of cultural tourism and finance [1] Group 2: Strategic Cooperation and Support - A strategic cooperation agreement was signed between Ningxia Cultural Tourism Department and Bank of Communications Ningxia Branch to enhance financial support for tourism projects and improve the brand reputation of Ningxia's cultural tourism [2] - The bank has provided over 200 million yuan in credit support for the application of "Xixia Tomb" for heritage status and for four 5A-level scenic spots, achieving an 83% coverage rate for cooperation with 5A-level scenic spots [2] Group 3: Consumer Services and Promotions - The bank has launched promotional activities in collaboration with over 300 merchants, offering discounts and benefits through its mobile banking platform and the "Buy Now" app [2] - A themed credit card "Encountering the Starry Sky in Ningxia" was issued to integrate multiple consumer benefits, enhancing the travel experience in Ningxia [2] Group 4: Future Development Goals - Ningxia aims to become an international tourism destination by developing new tourism formats such as desert tourism and starry sky tourism, leveraging digital empowerment and cross-industry integration [1][2] - The bank plans to explore effective ways to innovate the integration of finance and cultural tourism, providing strong financial support for the development of Ningxia as a cultural tourism hub [2]