Core Viewpoint - The article highlights the successful development of e-commerce in Liyuan Yao Autonomous County, showcasing how the region has leveraged e-commerce to boost local products and stimulate economic growth, with significant increases in online retail and agricultural product sales [3][4][15]. E-commerce Development - Liyuan has implemented the "Hundred Million Thousand Project" to promote rural e-commerce, resulting in a network retail sales of 490 million yuan in 2024, a 75% year-on-year increase, and a 140.8% surge in agricultural product online sales, the highest growth rate among counties in the province [3][4]. - The county was recognized as a "National Rural E-commerce Leading County" in 2025, the only county in Guangdong to receive this honor, and its live e-commerce center was selected as a typical case for county-level live e-commerce centers [3][4]. Policy Support and Innovation - To support e-commerce, Liyuan introduced policies providing land supply, tax incentives, and low-interest loans exceeding 15 million yuan to over 50 e-commerce entities, addressing financing challenges [4][6]. - The Liyuan E-commerce Public Service Center has integrated e-commerce services with government services, offering comprehensive support for e-commerce entrepreneurs and traditional businesses transitioning to online sales [4][6]. Local Product Promotion - The county has established a public brand area for local products, showcasing items like Yao bath bags and specialty oils, and has created a "cloud supermarket" system to ensure product quality and traceability [6][12]. - Notable brands such as Huayao and Yunmen Gan have emerged, benefiting from the county's branding and standardization efforts [6][12]. Live Streaming and Talent Development - Local talents like Huang Lingyun have successfully utilized live streaming to promote traditional crafts, gaining significant online followings and expanding their market reach [7][10][12]. - The county has nurtured over 30 local live streamers, with three achieving annual sales exceeding 10 million yuan, supported by the "Yao Township E-commerce Talent Program" [12]. Integration of E-commerce and Tourism - Liyuan has innovated the "E-commerce + Rural Tourism" model, promoting cultural brands and developing digital agricultural tourism products, attracting 32,000 visitors and generating 180 million yuan in tourism revenue in 2024 [13]. - Collaborations with platforms like Hema Fresh and Meituan have established a digital supply chain for agricultural products, enhancing market access for local farmers [13]. Logistics Infrastructure - The county invested 80 million yuan to build a comprehensive logistics network, improving delivery efficiency by 6 hours and reducing costs for small e-commerce businesses [15]. - The logistics system supports the vibrant e-commerce environment, facilitating the connection between rural producers and national markets [15].