Group 1 - The core viewpoint emphasizes the importance of agricultural modernization and rural development as foundational elements for national security and economic growth [1][2][3] - Technological advancements in agriculture are highlighted, with a projected agricultural technology progress contribution rate of 63.2% by 2024 and grain production expected to exceed 1.4 trillion jin [1] - Rural infrastructure improvements are noted, including over 464,000 kilometers of rural roads and a 90% 5G coverage rate in administrative villages, enhancing public service levels [1] Group 2 - The increase in farmers' income is identified as a key focus, with the urban-rural income ratio decreasing from 2.56:1 in 2020 to 2.34:1 in 2024 [2] - The growth of a diverse talent pool in rural areas is emphasized, with over 9 million high-quality farmers trained [2] - The need for balanced urban-rural development and addressing challenges such as insufficient integration of technology and industry is discussed [2][3] Group 3 - The strategy for agricultural and rural modernization is outlined, focusing on building an agricultural powerhouse and enhancing public services in education, healthcare, and elderly care [3] - The commitment to promoting agricultural efficiency, rural vitality, and increasing farmers' income is reiterated as essential for revitalizing rural areas [3]

央视网消息：从需求结构来看，消费物流需求保持稳定增长。其中，线上消费物流持续活跃，新业态驱动作用明显增强，即时零售 交易额和直播电商交易额均保持两位数增长。 杭州市临安区交通运输局道路运输服务中心科长宋银峰介绍，针对农村电商规模比较大的这些企业，通过撮合他们双方来减少相应 的中间环节，既可以保障环节的顺畅性，也可以有效降低物流企业和电商企业相应的中间成本。 1—8月，全国实物商品网上零售额增长6.4%，增速比1—7月加快0.1个百分点，快于同期社会消费品零售总额1.8个百分点。乡村消 费物流需求持续增长，农村电商增长潜力同步释放。 在浙江临安这家当地规模最大的农村电商企业，工作人员忙着将当地的特产年糕和小香薯等特色农产品进行搬运、打包。企业负责 人介绍，眼下，正值年糕销售旺季，日订单量超过1万单。为高效承接庞大的电商订单，多家快递企业专门在此设立驻点，从早上9 时到晚上12时持续提供发货服务。 据了解，杭州临安的农村"快递进村"在2025年实现了固定时间、固定线路的常态化服务。依托本地丰富的特产资源和日益便利的物 流条件，越来越多的电商企业选择扎根农村。 8月份，全国快递业务量完成161.5亿件，同比增长12 ...

近日，商务部2025年农村电商高质量发展交流活动在山东省曹县举行。活动中，商务部发布了2025年全国农村电商带头人典型案例名单。经过层层遴选， 我区"梁班长"（梁范祥）《90后退役军人变身"直播达人"》成功入选2025年全国农村电商带头人典型案例，成为我区唯一入选的电商达人，也意味着璧山 电商助农领域首次摘得国家级荣誉。 梁班长的电商助农之路始于2020年退伍返乡。作为土生土长的农村娃，他看着乡亲们手中的优质农产品面临销路瓶颈，便萌生了"直播带货助农"的想法。 从首次直播仅卖出两单的"小白"，到粉丝量突破10万+的带货达人，梁班长用五年时间完成了蜕变——农特产品年均销售额达500万元以上，将璧山的跑山 猪、绿壳土鸡蛋、五黑鸡等农产品成功销往全国。 "授人以鱼不如授人以渔"是梁班长始终坚守的理念。在璧山区商务、人社等部门支持下，他参加全媒体运营师培训并取得《新职业培训讲师证书》，开 启"持证教学"模式，免费为村民开设视频剪辑、文案创作、直播技巧等课程。51岁的燕姐便是受益者之一，从零基础的农户成长为粉丝超百万的电商达 人，并最终与他成为合作伙伴。 如今，梁班长的助农事业已从单一直播带货升级为全产业链布局。他打造 ...

乡村要振兴，人才是关键。如何让手机成为"新农具"，让直播变成"新农活"？9月24日开班的青岛市高素质农民培育市级培训班，聚焦大力发展农村直播 电商，开设村干部直播带货能力提升班，采取"理论授课+实操演练+案例分析+实地观摩"多维融合模式，手把手教给学员利用互联网拓宽农产品销路，通 过数字赋能，培育一批懂电商、有带货能力的人才，进一步提高本地特色农产品网上销售比重，有效带动农民增收致富。 推动村干部"出圈"当主播 在广泛开展需求调研的基础上，严格遴选具有带货经验、直播需求的培训对象，将直播电商流量"密码"破解成20个教学模块、80学时"干货矩阵"，设 置"政策解读+账号定位+短视频脚本+直播话术+投流复盘+品牌注册+供应链打包+农村电商公司财务规范+运营法规条文"全链条课程，创新"网红带货村干 部讲实战经验＋导师讲技术＋头部主播讲案例＋共富公司讲需求"四维授课模式，把课堂搬到直播间、田间地头、农产品仓储库房，实现"早晨在教室学脚 本、中午在基地拍视频、晚上在仓库做直播"的学思践悟循环。 搭建农村电商"孵化"平台 农业新业态的发展，催生农村直播电商日益成为提振农业农村消费的重要支撑。青岛市加快农村电商人才培养，2 ...

Core Insights - The article highlights the significant role of e-commerce, particularly live streaming, in promoting agricultural development in rural China, showcasing its potential as a powerful engine for rural revitalization [1][2] Group 1: E-commerce and Agricultural Development - The "Village Broadcasting Courtyard" in Kunming has conducted 36 live broadcasts since its launch, resulting in 74,400 transactions and sales exceeding 5.77 million RMB, demonstrating the effectiveness of live streaming in boosting local agricultural product sales [1] - The Cambodian official emphasizes that live streaming sales are a crucial exploration for revitalizing the rural economy, supported by robust infrastructure and logistics [2] Group 2: International Collaboration and Learning - A training program for officials and business representatives from Southeast Asian countries, including Myanmar and Thailand, aims to enhance leadership in rural e-commerce, with participants expressing interest in China's successful models [1][2] - Officials from Laos suggest that Southeast Asian countries can learn from China's experiences and adapt them to their own contexts, advocating for continued collaboration between governments and businesses to promote sustainable rural e-commerce [2]

21世纪经济报道记者李莎 北京报道 9月16日，国新办举行高质量完成"十四五"规划系列主题新闻发布 会，介绍"十四五"时期农业农村发展成就。会上农业农村部部长韩俊表示，"十四五"时期，我国出台了 一系列强农惠农富农政策，并将这些政策概括为四个方面。 同时，韩俊再次表示，不允许城镇居民到农村购买农房、宅基地，严禁退休干部到农村占地建房。 发 第三聚焦提高质效，加快推动乡村产业振兴。实施促进农产品加工业发展三年行动，2024年，全国规模 以上农产品加工企业营收18万亿元左右，实施了一大批农业产业融合项目，"十四五"期间，支持各地建 设210个优势特色产业集群、250个现代农业产业园、1098个农业产业强镇项目，打造了一批专业村镇。 大力培育农业新产业新业态，农村电商、乡村旅游、休闲农业等新产业新业态蓬勃发展，去年全国休闲 农业营业收入9000亿元左右。加大政策力度，分行业培育龙头企业，全国县级以上农业龙头企业9.4万 家，其中国家级龙头企业2250家。 第四聚焦保持稳定，维护好农民合法权益。落实农村土地承包关系保持稳定并长久不变要求，坚持"大 稳定、小调整"，有序开展第二轮土地承包到期后再延长30年试点，先后在安 ...

Core Viewpoint - The training program aims to enhance the e-commerce operational capabilities of village officials in Guangning County, promoting local high-quality agricultural products to urban markets [1][3]. Group 1: Training Objectives and Content - The training focuses on four core topics: "Rural Revitalization through E-commerce," "Establishing Symbiotic Alliance Organizations," "Strategies for Selling Quality Agricultural Products," and "Increasing Income through E-commerce for Idle Labor" [4]. - The program is designed based on prior research conducted by a team from Guangdong University of Finance, which identified key challenges in local e-commerce development, including weak talent operation capabilities, limited supply chains, and difficulties in customer acquisition [4]. Group 2: Expert Insights and Practical Applications - The founder of Shengben New Marketing elaborated on the innovative model of "Symbiotic Alliance Organization," emphasizing the importance of building an industry ecosystem that integrates resources and complements advantages [6]. - A practical solution for activating idle rural labor resources was shared, highlighting the use of private domain operations and community group buying as effective methods to enhance income [9]. Group 3: Collaborative Framework and Future Directions - The training established a comprehensive e-commerce empowerment system through collaboration among government, academia, and enterprises, providing a full-spectrum solution for Guangning's e-commerce development [10]. - The initiative represents an important innovation in deepening "government-university-enterprise" cooperation, transitioning from policy-driven support to sustainable industry development, with plans to accelerate the construction of the "Guangdong-Hong Kong-Macao Greater Bay Area Vegetable Basket Zhaoqing Sub-center" [10].

Core Insights - The Ministry of Commerce announced the list of "Leading Counties" in rural e-commerce for 2025, highlighting significant developments in Yunnan Province, which has 57 selected cases [1][24] - Yuxi City’s Huaining County was recognized as a "Leading County" in rural e-commerce, with multiple cases from Yunnan selected in various categories, including digital commerce and live-streaming e-commerce centers [1][24] Group 1: Leading Counties and Cases - Yuxi City Huaining County was selected as a national rural e-commerce "Leading County" [1] - Dali Yunxiu Technology Co., Ltd. was recognized for its case "Digital Rural Construction Activating Idle Assets" [1] - Nine cases from Yunnan were selected as typical cases for county-level live-streaming e-commerce centers [1][9] Group 2: Digital Commerce Leaders - Yunnan Eurasia Dairy Co., Ltd. was recognized for "Digital Technology Driving Full Industry Transformation and Upgrading" [1][15] - Nine companies from Yunnan were selected as typical cases of digital commerce leaders [1][15] Group 3: Rural E-commerce Leaders - A total of 38 cases from Yunnan were recognized as typical cases of rural e-commerce leaders, including notable individuals like Jiang Yan, who combines traditional crafts with live-streaming [1][20] - The cases highlight various innovative approaches to integrating e-commerce with local agricultural products [1][20] Group 4: E-commerce Development in Yunnan - Yunnan Province has been actively developing rural e-commerce, supported by policies such as the "14th Five-Year Plan for E-commerce Development" and the "Three-Year Action Plan for High-Quality Development of E-commerce (2023-2025)" [1][24] - From January to July 2025, the online retail sales of agricultural products in Yunnan reached 50.15 billion yuan, with a growth rate of 33.49% [1][24]

Core Viewpoint - The recent 2025 National Rural E-commerce High-Quality Development Exchange Event highlighted successful cases in rural e-commerce, with two cases from Rizhao City recognized, showcasing the city's efforts in promoting digital circulation and e-commerce leadership in rural areas [1]. Group 1: Development Initiatives - Rizhao City has adopted a development philosophy of "using live streaming to drive e-commerce and e-commerce to support the real economy," leading to significant growth in rural e-commerce [4]. - From January to July, the rural online retail sales in Rizhao reached 840 million yuan, representing a year-on-year increase of 10.5%, which is 0.6 percentage points higher than the provincial average [4]. - The city has implemented policies such as the "Rizhao City Rural E-commerce High-Quality Development Three-Year Action Plan (2025-2027)" to guide industry development and enhance rural consumption [4]. Group 2: Infrastructure and Logistics - The city is working on improving the rural e-commerce infrastructure by implementing a three-tier delivery model consisting of "e-commerce public service centers + logistics distribution centers + town and village service points" [4]. - In Juxian County, a national-level e-commerce demonstration county, two automated sorting devices have been installed at the public logistics distribution center, integrating multiple courier services to reduce delivery times by approximately 30% [4]. Group 3: Promotional Activities - The "2025 Double Product Online Shopping Festival" in Rizhao led to a year-on-year increase of 11.9% in online retail sales, ranking third in the province [5]. - Various promotional activities, including the "Rizhao E-commerce Consumption Festival" and resource matching events, were conducted to enhance consumer engagement [5]. Group 4: Talent Development - The city has organized 17 training sessions under the "Rural Talent Program" to cultivate e-commerce talent, training a total of 1,400 individuals to support the growth of the e-commerce sector [5].

Core Viewpoint - The rural e-commerce market is experiencing rapid growth, driven by advancements in internet technology and improvements in logistics systems, which are transforming traditional agricultural sales and creating new employment opportunities in rural areas [1][3][4] Group 1: Market Growth Factors - The proliferation of internet technology and mobile devices has enabled more rural residents to access e-commerce platforms, expanding the user base and enhancing shopping experiences [1][3] - The enhancement of logistics networks allows agricultural products to be delivered more quickly and cost-effectively across the country and even to international markets, increasing market competitiveness and farmer incomes [3] Group 2: Employment Opportunities - The rise of rural e-commerce provides new employment channels for rural labor, addressing issues of labor surplus in traditional agriculture by creating jobs in e-commerce operations, logistics, and customer service [3] - The development of rural e-commerce has also led to the emergence of related service industries, such as agricultural product processing, packaging design, and online marketing, further broadening employment prospects in rural areas [3] Group 3: Challenges and Future Outlook - Despite the growth, rural e-commerce faces challenges such as inadequate internet infrastructure, high logistics costs, and insufficient standardization of agricultural products, which hinder further development [3] - Continued investment from government and enterprises is necessary to improve infrastructure and enhance product standardization and branding, promoting sustainable growth in the rural e-commerce market [3][4]