这串跃动的数字，不仅是农村电商蓬勃发展的生动注脚，更是数字中国赋能乡村振兴的有力佐证，藏着亿万农民增收致富和美好生活的热切期盼，更彰显 着超大规模市场的强劲韧性与无限生机。 转自：人民日报客户端 当深山菌菇借着直播镜头走上城市居民餐桌，当优质产品伴着快递小哥的身影送抵乡村，一组振奋人心的数据悄然刷屏：2025年，我国农村网络零售额首 次突破3万亿元大关，同比增长6.7%。农产品网络零售额达7833.1亿元，同比增长9.9%。 3万亿元的突破性成就，受益于政策的精准护航。从商务部等17部门联合出台意见加强县域商业体系建设，明确"十四五"时期"县县有连锁商超和物流配送 中心、乡镇有商贸中心、村村通快递"的目标，到"数商兴农"政策持续落地见效，着力培育农村新型商业带头人、加强农业品牌建设，一系列有温度、有 力度、有精度的举措，为农村网络零售搭建起广阔发展舞台，推动各类资源要素持续向农村市场倾斜，顺畅打通了工业品下乡、农产品进城的"双向快车 道"。 3万亿元的突破性成就，离不开农村基础设施的不断完善。农村电商发展曾受制于物流不畅，如今，随着县域商业建设行动深入推进，县城综合商贸服务 中心、乡镇商贸中心陆续升级提质，具 ...

培育壮大县域富民产业，不仅是解决城乡发展不平衡、促进农民就地就近就业增收的现实迫切需要，更是遵 循发展规律，筑牢乡村全面振兴产业根基的战略抉择。县域富民产业是对传统乡村产业发展模式的系统性升 级与空间重构，旨在实现差异化发展与一体化布局的深度耦合。发展县域富民产业，超越了以往以单个村庄 或单一产品为核心的点状发展思维，强调以整个县域为统筹单元，对本地独特自然资源、农耕文化等进行深 度挖掘，提升县域核心竞争力，推动资金、技术、人才等向县域流动。这要求将县城、中心镇、一般镇、中 心村、基层村作为一个功能互补、要素循环的有机整体进行产业布局，促进资源要素在县域空间内畅通循环 与优化配置。旨在做强县域经济底盘，使产业链条的关键环节和增值收益更多留在县域、惠及农民，更好实 现城乡互促共荣。 近年来，我国大力实施乡村振兴战略，推动乡村产业发展取得积极成效。现代农业产业体系、生产体系、经 营体系加快构建，科技装备支撑显著增强，现代农产品加工业、乡村休闲旅游、农村电商等新产业新业态蓬 勃发展，为广大乡村发展注入了强劲动能，也为新时代新征程进一步培育壮大富民产业奠定了坚实的物质基 础、市场基础和人才基础。同时，也必须清醒认识到 ...

Core Insights - The modernization of agriculture and rural areas is crucial for China's overall modernization, with 2026 marking the beginning of the "14th Five-Year Plan" and emphasizing the importance of "three rural issues" [2][3] Group 1: Policy Implementation - The Ministry of Agriculture and Rural Affairs has released the "Implementation Opinions" to execute the Central Document No. 1 for 2026, outlining 40 specific measures across eight key areas to promote new development in agriculture [2][3] - The 2026 Central Document No. 1 aims to establish agriculture as a modernized major industry, focusing on rural revitalization and leveraging the "Ten Thousand Projects" experience [2][3] Group 2: Agricultural Technology and Innovation - The implementation plan emphasizes enhancing agricultural technology and equipment support, proposing five specific measures to boost agricultural innovation and productivity [3][4] - The contribution rate of agricultural technology to production has increased from 54.5% in 2012 to over 64% in 2025, while the comprehensive mechanization rate of crop farming has risen from 57% to 76.7% in the same period [4] Group 3: Rural Industry Development - The document highlights the importance of cultivating and expanding county-level industries to promote rural prosperity, integrating technology, green practices, quality, and branding in agriculture [6][7] - The goal is to enhance the agricultural product processing and circulation industry, creating modern agricultural processing parks and improving the efficiency of agricultural value chains [6][7] Group 4: Enhancing Rural Livelihoods - The plan aims to increase farmers' income through stable employment opportunities and the development of new industries such as rural tourism and e-commerce, with rural residents' disposable income reaching 24,456 yuan in 2025, a 6% increase from the previous year [6][7] - The focus is on creating a fair mechanism for sharing the benefits of industrial development with farmers, ensuring a positive cycle of industry growth and income increase [7]

转自：韶关发布 春节前夕，乳源瑶族自治县的智慧物流共配中心一片忙碌。传送带嗡嗡作响，乳源三宝、八十九盘王刀……一件件瑶乡好物正待检验、装车，发往全国各 地。中心负责人介绍，这里日均处理快递超6000件，高峰时可达2万件——这些数字背后，是一个山区县依靠电商"逆袭"的生动故事。 近年来，乳源贯彻落实"百千万工程"部署要求，大力发展农村电商，从政策支持、公共服务、联动发展多维持续发力，激发市场主体活力，探索出了一 条"电商+"的融合发展之路。2024年，全县网络零售额4.9亿元，同比增长75%；农产品网销额更是激增140.8%，增速居全省县域首位，入选商务厅"广东 省电子商务优秀案例"。2025年，乳源成功入选"全国农村电商领跑县"，成为广东省本年度唯一获此殊荣的县城；同时，县直播电商中心直播基地入 选"2025年全国县域直播电商中心典型案例"。 让更多"瑶乡好物"被流量触达 好产品是电商的核心根基。为了让更多"瑶乡好物"飞上云端，乳源出台《支持农村电商发展政策措施》等文件，推出一系列涵盖土地供给、税收优惠、金 融信贷的"政策红包"。其中，在金融信贷方面推动发放低息贷款超过1500万元，惠及50余家电商经营主体， ...

Core Viewpoint - The rapid development of rural e-commerce in China is significantly enhancing farmers' income and promoting rural consumption, with projected growth rates of 6.7% for overall rural online retail and 9.9% for agricultural products by 2025 [2] Group 1: E-commerce Development - Rural e-commerce has established a three-tier service and logistics system at the county, township, and village levels, facilitating better access to goods and services for rural residents [2] - The integration of logistics and e-commerce is creating new opportunities for rural areas, making products more accessible and enhancing the quality of life for residents [2] Group 2: Logistics Innovations - A new model combining passenger and freight transport is being piloted in the Inner Mongolia region, allowing public transport to carry parcels, thus reducing delivery costs for courier companies [4] - The collaboration between public transport and postal services is leading to a win-win situation, where costs are lowered for courier companies while providing additional income for bus drivers [4][5] Group 3: Impact on Local Businesses - Rural supermarkets are evolving into package collection points, increasing foot traffic and sales as more residents engage in online shopping [6][7] - Local farmers are benefiting from improved logistics, allowing them to sell their products directly to consumers, thus increasing their profit margins [7] Group 4: E-commerce and Livestreaming - Livestreaming e-commerce is thriving, with local farmers using platforms to sell their products directly to consumers, significantly boosting their sales [8][9] - The county of Linyi has seen a substantial increase in e-commerce activity, with over 1,000 companies contributing to local employment and economic growth [10][11] Group 5: Government Support - Local governments are providing financial support for logistics costs, which is crucial for the sustainability of e-commerce businesses in rural areas [10][11] - Training programs for e-commerce skills are being implemented, enhancing the capabilities of local entrepreneurs and contributing to the growth of the sector [11]

本报北京2月7日电商务部发布的数据显示：2025年，农村网络零售额、农产品网络零售额分别为3万亿 元、7833.1亿元，同比分别增长6.7%、9.9%。 商品和服务消费持续增长。2025年，县域家电以旧换新及手机等购新补贴实现销量4823万台、销售额 1586亿元；据第三方大数据监测，同期县域服务销售额实现9.1万亿元，同比增长5.9%。 物流网络日趋完善。2025年，支持建设县级物流配送中心348个，乡镇快递物流站点562个。截至目前， 全国县级物流配送中心覆盖率达100%。 （文章来源：人民日报） 农村电商快速发展。2025年，头部电商平台全年开展助农直播超400万场，农特产品销量突破百亿单， 日均发货超2000万单。 ...

快递公交送货入村。 王明国摄 村民从超市取快递。 黄海鑫摄 临猗立林优选农场在齐村一处果园直播。 杨鸿闻摄 腊月至，年味浓。 在广袤乡村，率先传递年味的，有满载年货的快递车，有直播间里的吆喝声，还有村口拆箱的惊喜。 近年来，农村电商快速发展，我国基本建立起县、乡、村三级电子商务服务体系和物流配送体系，其在 带动农民增收、促进农村消费中发挥的作用愈发凸显——2025年，全国农村网络零售额同比增长 6.7%，农产品网络零售额同比增长9.9%。 本期报道，记者深入内蒙古、辽宁、山西三地，探寻农村电商视角下的乡村新变——它让山海不再遥 远，让生活更具质感，也让这片希望的田野，流淌更暖更足的春意。 "邮政公司负责建设共配中心，统一存放、分拣、转运快递公司不便配送的下乡入村快递，并收取一定 费用；公交公司与邮政公司签订合作协议，根据件数、距离等收取代送费，并将部分费用作为提成激励 公交司机。"准格尔旗交通运输局副局长刘欢说，邮政公司开拓了资源整合业务，快递公司降低了配送 成本，公交公司有了新的利益增长点，实现了集约增效、多方共赢。 上午8点40分，公交车抵达布尔陶亥苏木。侯愣又开车前往不远处的布尔陶亥苏木邮政所。在工作人 ...

Core Insights - The rapid development of rural e-commerce in China has established a three-tier electronic commerce service and logistics distribution system at the county, township, and village levels, significantly contributing to farmers' income and rural consumption [2] Group 1: Rural E-commerce Development - By 2025, the national rural online retail sales are expected to grow by 6.7% year-on-year, while agricultural product online retail sales are projected to increase by 9.9% year-on-year [2] - The integration of logistics and e-commerce has made rural life more convenient, allowing for better quality of life and increased economic activity in rural areas [2] Group 2: Integration of Delivery Services - In Inner Mongolia, a new model combining passenger and freight transport has been implemented, allowing rural residents to receive packages directly in their villages, thus reducing delivery costs for courier companies [4] - The collaboration between postal services and local bus companies has created a win-win situation, where postal companies manage distribution centers, and bus companies earn additional income from delivery services [4][6] Group 3: Impact on Local Businesses - Rural supermarkets are increasingly serving as package collection points, enhancing convenience for local residents and boosting sales for these businesses [6][7] - The integration of delivery services has led to a 30% increase in income for local supermarkets that also function as delivery hubs [7] Group 4: Agricultural Product Sales - Live streaming e-commerce has significantly increased sales for local farmers, with one farm reporting over 30,000 yuan in sales within half a day of live streaming [8][10] - The county of Linyi has seen a transformation in its agricultural sector, with e-commerce contributing to a significant portion of farmers' income and attracting young entrepreneurs back to rural areas [10][11] Group 5: Government Support and Future Prospects - The local government has implemented logistics cost subsidies to support agricultural product sales, with one farm receiving 260,000 yuan in subsidies to reduce operational costs [10] - By 2025, Linyi County aims for agricultural e-commerce sales to reach 2.5 billion yuan, with live streaming expected to account for 25% of this figure [11]

Core Viewpoint - The rapid development of rural e-commerce in China has established a three-tier electronic commerce service and logistics distribution system at the county, township, and village levels, significantly contributing to farmers' income and rural consumption. By 2025, the national rural online retail sales are expected to grow by 6.7% year-on-year, with agricultural product online retail sales increasing by 9.9% [7]. Group 1: Integration of Delivery and Public Transport - The integration of public transport and delivery services addresses the challenges faced by both sectors, with rural public transport companies like Xiangyu Bus Company in Inner Mongolia collaborating with private courier companies to deliver packages to remote areas [8][10]. - The new model allows for cost savings in delivery for courier companies and provides additional revenue streams for public transport, creating a win-win situation for all parties involved [10]. - By the end of 2025, the new delivery model is expected to handle an average of 4,000 packages daily across seven townships and 94 villages in the region [11]. Group 2: Rural E-commerce and Consumer Behavior - The establishment of village-level courier stations has made it easier for residents to receive and send packages, leading to an increase in online shopping among older villagers [12][13]. - Local farmers are benefiting from improved logistics, allowing them to sell their products directly to consumers, which increases their profit margins significantly [13][14]. - The integration of e-commerce with local businesses has resulted in a 30% increase in revenue for village supermarkets that also serve as courier stations [14]. Group 3: Agricultural E-commerce Growth - The rise of live-streaming e-commerce has significantly boosted sales for local farmers, with one farm reporting over 30,000 yuan in sales within half a day of live streaming [15][16]. - The county of Linyi has seen a transformation in its agricultural sector, with e-commerce contributing to a substantial increase in farmer incomes and attracting young entrepreneurs back to rural areas [16][17]. - By 2025, Linyi County aims to achieve 2.5 billion yuan in agricultural e-commerce sales, with live-streaming sales accounting for a quarter of that total [17].

Core Insights - The rapid development of rural e-commerce in China has established a three-tier electronic commerce service and logistics distribution system at the county, township, and village levels, significantly contributing to farmers' income and rural consumption growth. By 2025, the national rural online retail sales are expected to grow by 6.7%, with agricultural product online retail sales increasing by 9.9% [1]. Group 1: Rural E-commerce Development - Rural e-commerce has transformed the accessibility of goods, allowing for direct delivery to villages, enhancing the quality of life for residents [1][4]. - The integration of logistics services, such as the collaboration between public transport and courier services, has improved delivery efficiency and reduced costs for both courier companies and local transport services [3][6]. Group 2: Case Studies in Rural Areas - In Inner Mongolia, a new model combining passenger and freight services has been implemented, allowing for the delivery of parcels to remote areas, which has increased the income of local postal workers [3][4]. - In Liaoning, the establishment of village-level courier stations has facilitated the last-mile delivery of goods, encouraging more residents, including the elderly, to engage in online shopping [6][7]. - In Shanxi, the rise of live-streaming e-commerce has significantly boosted local farmers' incomes, with one farmer reporting sales exceeding 30,000 yuan in a single day through live broadcasts [8][9]. Group 3: Economic Impact and Future Prospects - The e-commerce sector in Shanxi has evolved, with over 1,000 e-commerce companies established, creating employment for over 60,000 people, and contributing to a projected 25 billion yuan in agricultural e-commerce sales by 2025 [10][11]. - Policies supporting logistics cost reductions, such as subsidies for local shipments, have been instrumental in enhancing the competitiveness of local agricultural products in broader markets [10][11].