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靠一根网线领跑全国?粤北瑶乡书写电商逆袭故事
Xin Lang Cai Jing· 2026-02-08 04:04
转自:韶关发布 春节前夕,乳源瑶族自治县的智慧物流共配中心一片忙碌。传送带嗡嗡作响,乳源三宝、八十九盘王刀……一件件瑶乡好物正待检验、装车,发往全国各 地。中心负责人介绍,这里日均处理快递超6000件,高峰时可达2万件——这些数字背后,是一个山区县依靠电商"逆袭"的生动故事。 近年来,乳源贯彻落实"百千万工程"部署要求,大力发展农村电商,从政策支持、公共服务、联动发展多维持续发力,激发市场主体活力,探索出了一 条"电商+"的融合发展之路。2024年,全县网络零售额4.9亿元,同比增长75%;农产品网销额更是激增140.8%,增速居全省县域首位,入选商务厅"广东 省电子商务优秀案例"。2025年,乳源成功入选"全国农村电商领跑县",成为广东省本年度唯一获此殊荣的县城;同时,县直播电商中心直播基地入 选"2025年全国县域直播电商中心典型案例"。 让更多"瑶乡好物"被流量触达 好产品是电商的核心根基。为了让更多"瑶乡好物"飞上云端,乳源出台《支持农村电商发展政策措施》等文件,推出一系列涵盖土地供给、税收优惠、金 融信贷的"政策红包"。其中,在金融信贷方面推动发放低息贷款超过1500万元,惠及50余家电商经营主体, ...
一颗山苍子的新生:粤北山野“小辛香”,如何迈向“大市场”
Nan Fang Du Shi Bao· 2025-10-17 05:07
Core Viewpoint - The article highlights the revival and potential of the mountain pepper (Shan Cang Zi) industry in Lian Nan Yao Autonomous County, emphasizing its economic benefits and ecological contributions as a unique local product. Group 1: Industry Development - The local government is actively supporting the development of the mountain pepper industry by providing free seedlings and subsidies, as well as technical guidance to farmers [4][8]. - The establishment of the Lian Nan Yao Autonomous County Green Lian Forestry Development Company aims to create a full industrial chain for mountain pepper, including breeding, planting, research, production, and sales [6][7]. - A total investment of 160 million yuan is planned for the project, with a goal to establish a demonstration base of 15,000 acres and achieve an annual output value exceeding 100 million yuan [7]. Group 2: Economic Potential - The price for mountain pepper can reach 6 yuan per pound, making it a lucrative crop for local farmers, especially as demand grows in restaurants and for essential oils [3][6]. - The unique aroma of mountain pepper, likened to a blend of lemon and mint, has attracted interest from international cosmetic brands, indicating significant market potential [6][7]. - The article mentions that the mountain pepper industry could generate over 1 billion yuan in total output value by 2035, with plans to integrate various sectors including tourism and cultural products [11][12]. Group 3: Technological and Ecological Support - The revival of the mountain pepper industry is supported by technological advancements, including the use of drones for pollination and improved seedling survival rates [9]. - The region's natural conditions, such as suitable climate and rich wild resources, contribute to the high yield and quality of mountain pepper [8][9]. - The integration of local cultural elements into product development is seen as a way to enhance the marketability of mountain pepper products [11][12].