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4年250亿,青岛赚翻了
投中网· 2025-09-14 07:04
Core Insights - The article highlights the successful case of Zhu Hai High-tech Zone attracting a second-hand e-commerce company, which has become a significant taxpayer in the region, similar to the case of Zhu Hai, Qingdao has also seen the successful establishment of the second-hand e-commerce platform, Zhuan Zhuan, which has generated over 25 billion RMB in revenue since its establishment in 2021 [3][4][10]. Group 1: Company Overview - Zhuan Zhuan, a second-hand trading platform, was incubated by 58 Group in 2015 and has received significant investments from Tencent, with a current valuation of 21 billion RMB [4][6]. - The platform operates under a unique model characterized by full-category offerings, standardization, and a C2B2C approach, which has attracted various investors, including state-owned funds [6][8]. - Zhuan Zhuan's revenue growth has been remarkable, achieving 25 billion RMB in just four years, positioning it as a new business card for Qingdao's investment attraction [10][12]. Group 2: Market Context and Policy Support - The second-hand e-commerce market in China has been activated by favorable policies promoting circular economy and green consumption, with the market size surpassing 400 billion RMB and user base reaching 223 million [7][9]. - In 2021, the Chinese government included "Internet + second-hand" in its national planning, further supporting the growth of the second-hand market [7][9]. - The establishment of Zhuan Zhuan in Qingdao aligns with the city's strategy to attract leading enterprises that can drive industrial chains and create jobs [8][18]. Group 3: Strategic Importance for Qingdao - Qingdao's decision to attract Zhuan Zhuan reflects a strategic choice to invest in a high-potential sector that complements its existing industrial strengths, particularly in high-end manufacturing and marine economy [3][23]. - The city has seen a rising trend in enterprise migration, with Zhuan Zhuan being part of a broader strategy to enhance its industrial ecosystem [19][20]. - The partnership with Zhuan Zhuan has not only brought a project but has also initiated the formation of a circular economy industrial chain in Qingdao, enhancing local employment and tax revenue [9][10].