Core Viewpoint - Chayan Yuesheng has officially entered the North American market by launching its snack products online rather than opening physical stores [1][2]. Group 1: Market Entry Strategy - Chayan Yuesheng's entry into North America involves selling over 40 snack and cultural products through platforms like Shopify, Amazon, TikTok, Walmart, Weee, and Yami [2][3]. - The company has experienced varied success on different platforms, with a wider range of products available on Asian-focused platforms like Weee and Yami, while general platforms like Walmart feature mostly cultural products and coffee-related items [3][5]. Group 2: Pricing and Sales Performance - The pricing of Chayan Yuesheng's products has significantly increased in the North American market, with some items priced over five times higher than in China [10]. - Popular products on Weee include snacks that have sales exceeding 50 units each within a week of launch, indicating strong demand [9]. Group 3: Business Logic and Growth Potential - The decision to focus on retail snacks rather than traditional tea shops is seen as a strategic move to expand market reach without the complexities of physical store operations [12]. - The revenue split between snacks and tea drinks is currently 3:7, with snacks emerging as a significant growth area for the company [12]. Group 4: Industry Context and Challenges - The North American snack market is projected to reach $133.4 billion in 2023, with a compound annual growth rate of 4.57% from 2023 to 2028, presenting a lucrative opportunity for Chayan Yuesheng [13]. - The company faces challenges such as counterfeit products and competition from established snack brands, which may impact its brand image and market penetration [13][15]. Group 5: Future Outlook - The trend of tea brands entering the retail space is becoming common, with companies like Nayuki and Heytea also expanding their product offerings beyond beverages [16]. - The integration of snack sales with tea products is expected to enhance customer experience and increase overall sales, as both categories can complement each other [16].