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“从农田到餐桌”消费新场景启用
Hang Zhou Ri Bao· 2025-09-29 02:31
Core Insights - The opening of the "XUN Fresh Collection" ecological industrial park marks a new consumption trend ahead of the Mid-Autumn Festival and National Day, integrating geographical indicator products for a one-stop shopping experience [1][2] - The industrial park aims to enhance the agricultural supply chain by standardizing, branding, and marketing high-quality local products, with a focus on providing better food options for consumers [1] Group 1: Industrial Park and Product Offerings - The industrial park has already partnered with six enterprises and established collaborations with six ecological companies, covering the entire agricultural supply chain from planting to sales [1] - Initial products introduced include Yunnan geographical indicator items such as matsutake mushrooms, truffles, pomegranates, and apples, with plans to add more products from other regions like Jiangxi and Heilongjiang [1] Group 2: Consumer Engagement and Market Performance - The "Ancient Dangs Seeking Fresh" exhibition market serves as an immersive consumer experience, featuring popular products like durian mooncakes and amber shrimp, alongside local delicacies [2] - Previous markets attracted over 30,000 participants each, with significant sales figures, including over 10,000 pounds of sweet watermelons and more than 50,000 pounds of Thai durians sold in two events [2] - Future plans include monthly themed markets at the industrial park, enhancing the "offline market + online platform" dual-channel model to broaden consumer access [2]