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“从农田到餐桌”消费新场景启用
Hang Zhou Ri Bao· 2025-09-29 02:31
Core Insights - The opening of the "XUN Fresh Collection" ecological industrial park marks a new consumption trend ahead of the Mid-Autumn Festival and National Day, integrating geographical indicator products for a one-stop shopping experience [1][2] - The industrial park aims to enhance the agricultural supply chain by standardizing, branding, and marketing high-quality local products, with a focus on providing better food options for consumers [1] Group 1: Industrial Park and Product Offerings - The industrial park has already partnered with six enterprises and established collaborations with six ecological companies, covering the entire agricultural supply chain from planting to sales [1] - Initial products introduced include Yunnan geographical indicator items such as matsutake mushrooms, truffles, pomegranates, and apples, with plans to add more products from other regions like Jiangxi and Heilongjiang [1] Group 2: Consumer Engagement and Market Performance - The "Ancient Dangs Seeking Fresh" exhibition market serves as an immersive consumer experience, featuring popular products like durian mooncakes and amber shrimp, alongside local delicacies [2] - Previous markets attracted over 30,000 participants each, with significant sales figures, including over 10,000 pounds of sweet watermelons and more than 50,000 pounds of Thai durians sold in two events [2] - Future plans include monthly themed markets at the industrial park, enhancing the "offline market + online platform" dual-channel model to broaden consumer access [2]
这场沉浸式消费狂欢持续至本月底
Mei Ri Shang Bao· 2025-09-24 02:23
Core Insights - The "XUN Fresh Collection · Cloud Up Wind Goods Gudang Seeking Fresh" special exhibition market was launched on September 23 and will run until September 30, providing a platform for local residents and tourists to experience diverse cultural activities and local delicacies [1] - The market features a variety of products, including high-quality offerings from Charoen Pokphand Group, and aims to attract consumers with promotional discounts available on Douyin [1] - The official opening of the Charoen Pokphand West Lake XUN Fresh Collection Ecological Industrial Park was announced, which will focus on producing landmark products and enhancing the consumer experience [2] Group 1 - The market operates daily from 10:00 to 22:00, showcasing products from various regions, including Yunnan and Hainan, to enhance local cultural experiences [1] - Promotional coupons are available on Douyin, offering discounts such as 5 off for purchases over 20, 40 off for purchases over 100, and 20 off for purchases over 50 [1] - The initiative aims to gather consumer interest and promote local businesses by collaborating with enterprises like Charoen Pokphand Group for future high-quality community activities [1] Group 2 - The Charoen Pokphand West Lake XUN Fresh Collection Ecological Industrial Park aims to integrate content production, supply chain, IP incubation, and brand traffic to create a comprehensive industrial ecosystem [2] - The park will focus on introducing and nurturing high-quality landmark products with Chinese characteristics, expanding the range of global specialty products [2] - The initiative is designed to enhance the consumer experience and strengthen the park's role as a hub for landmark product launches [2]