Core Insights - The opening of the "XUN Fresh Collection" ecological industrial park marks a new consumption trend ahead of the Mid-Autumn Festival and National Day, integrating geographical indicator products for a one-stop shopping experience [1][2] - The industrial park aims to enhance the agricultural supply chain by standardizing, branding, and marketing high-quality local products, with a focus on providing better food options for consumers [1] Group 1: Industrial Park and Product Offerings - The industrial park has already partnered with six enterprises and established collaborations with six ecological companies, covering the entire agricultural supply chain from planting to sales [1] - Initial products introduced include Yunnan geographical indicator items such as matsutake mushrooms, truffles, pomegranates, and apples, with plans to add more products from other regions like Jiangxi and Heilongjiang [1] Group 2: Consumer Engagement and Market Performance - The "Ancient Dangs Seeking Fresh" exhibition market serves as an immersive consumer experience, featuring popular products like durian mooncakes and amber shrimp, alongside local delicacies [2] - Previous markets attracted over 30,000 participants each, with significant sales figures, including over 10,000 pounds of sweet watermelons and more than 50,000 pounds of Thai durians sold in two events [2] - Future plans include monthly themed markets at the industrial park, enhancing the "offline market + online platform" dual-channel model to broaden consumer access [2]

Core Insights - The third China International Supply Chain Promotion Expo was held in Beijing from July 16 to July 20, showcasing innovative supply chain solutions [2] - Yum China Holdings, Inc. introduced the Jinan Three-in-One Industrial Park model, which integrates short-shelf-life food production and smart logistics, optimizing supply chain efficiency [2][3] Industry Background - The initiative aligns with China's push for a new development pattern that emphasizes domestic circulation and dual circulation, leveraging the vast domestic market and consumption potential [2] - The model aims to reduce logistics mileage as part of carbon reduction efforts, contributing to rural revitalization and benefiting local agriculture [2] Operational Model - The Jinan Three-in-One Industrial Park is strategically located in Jinan's Changqing District, serving as a logistics hub for the Shandong province, which is rich in agricultural resources [3] - The park employs a "farm-to-table" short-chain model that enhances food freshness and supports local procurement and employment [3] Digital Integration - The model incorporates deep digitalization, where data drives the supply chain from the moment a consumer places an order, allowing for real-time adjustments in production based on demand [3] - This "demand-driven production" approach provides flexibility and responsiveness within the supply chain [3] Industry Impact - The supply chain innovation represents a shift from "scale expansion" to "efficiency competition," potentially transforming industry dynamics [4]