Core Viewpoint - JD Seven Fresh Supermarket is launching a "Mid-Month Reward Day" event from January 16 to 18, offering significant discounts and promotions to consumers as a New Year initiative [1] Group 1: Promotions and Discounts - During the event, consumers can enjoy a "Spend 99 Get 20 Off" discount on a wide range of products, with some popular items seeing price reductions [1][3] - Customers can access the discount coupons through the Seven Fresh APP, WeChat Mini Program, or JD APP, with each person eligible to receive three coupons during the event [3] - The promotion is applicable both online and offline, making it easy for consumers to benefit from the discounts without complex calculations [3][12] Group 2: Product Offerings - The supermarket is introducing seasonal fresh vegetables, including spring bamboo shoots and red fragrant vegetables, with prices starting at 9.99 yuan per portion [3] - Popular hot pot ingredients, such as domestic sliced beef and spicy lamb spine, are highlighted as part of the "Spend 99 Get 20 Off" promotion, with specific prices provided [5] - New private label products, including a special variety of rice and organic cooking oil gift boxes, are also included in the discount offerings [6] Group 3: Special Offers and Gift Boxes - The supermarket is offering various discounted products across categories, including fresh meat, seasonal fruits, and more, with specific prices for items like pork ribs and blueberries [8] - Special offline exclusive prices are available for a range of products, including fresh seafood and festive gift boxes, catering to different gifting and personal use needs [10] - The event aims to create a festive atmosphere as the New Year approaches, with a focus on providing value to consumers [10][12]

Core Viewpoint - JD Seven Fresh Supermarket is enhancing the New Year shopping experience by offering exclusive "crash prices" on various festive goods and creating an immersive market atmosphere for consumers [1][13]. Group 1: Product Offerings - The "offline exclusive crash prices" focus on seasonal fresh fruits, meat, poultry, eggs, and seafood, which are popular among consumers and have high repurchase rates [3]. - Featured products include high-quality meat such as cold-cut beef, pork ribs, and lamb rolls, as well as fresh seafood like white shrimp and river bass, all offered at competitive prices [3]. - Seasonal fruits are also included in the promotions, with prices such as 19.8 yuan for a box of red strawberries and 7.9 yuan for 950g of sugar oranges, aiming to provide affordable yet quality options for family gatherings [5]. Group 2: Gift Boxes - A variety of New Year gift boxes are available to cater to different gifting and personal use scenarios, including two types of liquor gift boxes priced at 299 yuan and a beer gift box for 29.9 yuan [7]. - The gift offerings also include a juice gift box featuring natural fruit extracts and a health-themed gift box with organic tea oil and assorted nuts, appealing to health-conscious consumers [9]. Group 3: Shopping Experience - The physical stores of JD Seven Fresh provide a direct selection of fresh and quality New Year goods, enhanced by festive decorations that create a joyful shopping atmosphere [11]. - The New Year shopping experience is framed as a celebration of reunion and tradition, encouraging consumers to prepare for the holiday with affordable and meaningful purchases [13].