年关渐近，年味愈浓。今年，京东七鲜超市用线下专享"击穿价"与琳琅满目的年货礼盒，为消费者打造 一个实惠、温暖且充满仪式感的新春采购体验。1月9日起，京东七鲜超市化身沉浸式年货市集，不仅上 新数十款日常高频、广受好评的线下专享"击穿价"民生商品，更同步上新多款特色年货礼盒，从家人围 炉的餐桌食材，到走亲访友的精美赠礼，全面覆盖节日需求。 除了生鲜食材，七鲜也准备了多样化的年货礼盒，满足不同场景的赠礼与自用需求。酒水方面，七鲜特 色京鲜舫6号白酒推出清香型与浓香型两款白酒礼盒，清香型采用纯粮固态发酵工艺，酒体纯净清雅； 浓香型酒体醇厚、粮香突出。两款双支装礼盒仅需299元，既显体面又不失性价比。对于偏爱红酒的消 费者，奔富BIN407双支礼盒包装考究大气，彰显品味的理想选择。针对年轻聚会场景，七鲜专供的百 威啤酒黑金礼盒，12瓶仅需29.9元，入口焦香顺滑。更有七鲜三色果萃果汁礼盒，以"一瓶一味"的天然 果萃，满足全家饮用需求。 随着健康观念深入人心，七鲜还同步推出多款健康主题礼盒：拥有四国有机认证及0反式脂肪酸健康背 书的七鲜有机山茶油礼盒，成为送给长辈的贴心之选；汇集7种珍稀菌菇的七鲜云南高原菌菇盛宴礼 盒， ...

Core Insights - JD Discount Supermarket's "Warm Winter Hot Pot Season" campaign during the 11.11 shopping festival has significantly boosted sales in categories such as hot pot, warmth, and skincare products [1][3] - The upcoming "Thousand Pigs and Ten Thousand Tons of Vegetables" plan aims to further stimulate urban consumption by offering fresh-cut meats and low-priced vegetables [1][7] Sales Performance - Hot pot meat slice sales increased by 97% month-on-month, while hot pot seasoning sales surged by 158%, highlighting the "hot pot economy" effect [3] - Consumers are increasingly favoring high-quality products like original cut meats and specialty seasonings, with a preference for one-stop shopping experiences [3] Product Offerings - The prices for original cut lamb rolls and beef rolls are set at 56.9 yuan/kg and 65.9 yuan/kg respectively, providing consumers with affordable options for high-quality hot pot ingredients [5] - Collaborations with leading brands like Haidilao have allowed JD Discount Supermarket to offer competitive prices on hot pot bases and dipping sauces, with some products priced as low as 5.5 yuan per bag [5] Seasonal Trends - The sales of warming and skincare products have seen a week-on-week increase of 320%, with warming patches experiencing a staggering 586% growth [7] - Traditional warming items such as hats and scarves have also maintained stable growth [7] Future Plans - The "11.11 JD Pork Festival" will feature live demonstrations of fresh meat cutting and low-priced vegetable offerings, enhancing consumer engagement through immersive shopping experiences [7][10] - JD Discount Supermarket aims to continue its focus on discount retail, providing quality and affordable products to activate consumption potential in rural areas and set new trends in modern family consumption [10]

Core Insights - The development of the Huanghekou Tansheep Industry Park has transformed the sheep farming industry in Lijin County, Shandong, from traditional free-range methods to a more standardized and mechanized approach, significantly improving efficiency and productivity [1][2] Group 1: Industry Transformation - The sheep farming industry in Saltwo Town has evolved through three stages: from free-range farming (1.0) to standardized farming in dedicated facilities (2.0), and now to a highly standardized, integrated farming model (3.0) [1] - The establishment of a complete industrial chain includes breeding, feed processing, standardized farming, waste management, slaughtering, deep processing, and cold chain logistics, enhancing the overall value of the industry [1] Group 2: Economic Impact - The annual output value of the sheep industry in Saltwo Town has reached 10.5 billion yuan, driven by a circular economy model that maximizes resource utilization [2] - The investment of 60 million yuan in an embryo breeding center aims to produce 50,000 high-quality embryos annually, ensuring self-sufficiency in breeding stock [2] Group 3: Product Innovation - The Daitong Animal Husbandry Company has developed over 120 high-value products from sheep meat, increasing the profit per sheep to 200 yuan through refined processing techniques [2] - The introduction of a Smart Lab automation system and a CNAS-certified laboratory is enhancing genetic research, leading to improved meat quality and higher productivity in new sheep breeds [2]