Core Insights - The recent "super golden week" during the National Day and Mid-Autumn Festival saw unprecedented enthusiasm in the domestic tourism market, significantly boosting hotel occupancy rates [1][2] - Major hotel chains, including Jinjiang Hotels, reported a substantial increase in occupancy rates, with over 13 million guests served during the holiday period, marking a more than 30% increase compared to the previous year [1] - The trend of "reverse tourism" emerged, with younger travelers opting for less popular destinations, leading to high occupancy rates in third-tier cities [1] Hotel Performance - Jinjiang Hotels' average occupancy rate across its brands increased, with international high-end brand Liyue Hotel seeing a more than 23% rise [2] - During the peak travel days from October 2 to 4, Jinjiang Hotels achieved full occupancy in 128 cities nationwide [1] - Family-oriented hotels, such as Jingli Hotels, tailored their offerings to meet the needs of family travelers, achieving high occupancy rates during the holiday [4] Customer Experience and Services - Hotels provided unique experiences and high-quality services, such as themed family rooms and special activities for children, enhancing guest satisfaction [4][6] - Jinjiang Hotels implemented digital tools to streamline check-in processes, with self-service machines achieving usage rates of 86% to 91% in various locations [13][14] - The introduction of AI voice systems and interactive programs enriched the guest experience, with 66% of guest inquiries handled by AI [14] Community Engagement - Hotels engaged with guests through personalized services, such as assisting with luggage issues and organizing local cultural activities, fostering a sense of community [10][15] - Special events, like DIY mooncake making and traditional lantern crafting, were organized to enhance the festive atmosphere for families [15]