从扎堆热门景区到探索冷门宝藏地，这个国庆中秋假期，越来越多年轻人选择"反向旅游"，在另辟蹊径 中乐享一方天地。锦江酒店（中国区）在广元、荆州、南充、泸州、锦州等三线以下城市整个假期几乎 每天迎来客流入住高峰，其当地酒店平均入住率在91.7%以上，表现抢眼。"鸡排哥"的爆火为景德镇人 气锦上添花，锦江酒店（中国区）当地20余家在营酒店于10月2日至5日期间连续满房。 高速堵成"移动停车场"，不仅老牌景点被挤爆，就连那些曾经的小众秘境亦上演"人从众"模式……刚刚 结束的国庆中秋双节叠加的8天"超级黄金周"，文旅市场迸发出前所未有的热度与活力，直接带动酒店 消费增长。9月30日-10月7日，国内头部酒店企业锦江酒店（中国区）旗下酒店平均入住率同比增长， 累计接待人次超1300万，较去年同期提升超30%。从其全国超万家在营酒店整体入住率数据增幅来看， 10月2日-4日为此次黄金周出游入住高峰时段，10月2日其在全国128座城市实现全城满房。 在一系列特色体验活动和高品质服务加持下，今年国庆假期期间，锦江酒店（中国区）旗下覆盖经济 型、中端、中高端、高端各层级的主力品牌酒店入住率较去年同期均有不同程度提升。其中，由锦 ...

在风云变幻的全球酒店业版图中，一份权威的榜单往往能揭示行业的格局与未来的趋势。根据国际酒店业权威期刊《HOTELS》杂志发布的2024年度"全球 酒店集团205强"排名，锦江国际集团的酒店规模已稳居全球第二、全国第一。在如此庞大的集团体系下，如何为不同市场、不同物业、不同投资偏好的投资 人提供精准的产品选择？锦江酒店（中国区）通过其精细化的品牌矩阵给出了答案。今天，我们将聚焦其麾下的三员大将——高端生活方式品牌丽芮 （Radisson RED）、国际中端商旅酒店品牌凯里亚德（Kyriad）以及法式轻社交中端品牌康铂（Campanile），深入探讨它们在不同赛道上的独特魅力与投 资价值。 丽芮（Radisson RED）：艺术无界，定义高端生活新范式 在消费升级的浪潮中，Z世代与新锐中产阶级已成为高端酒店市场的核心客群。他们不再满足于传统的住宿功能，而是追求更具情感价值、设计感和沉浸式 文化体验的旅居空间。《2024中国青年消费趋势报告》显示，超过七成的受访者每年至少旅行一次，他们愿意为高品质、个性化的体验买单。丽芮酒店，正 是为满足这一需求而生的破局者。 品牌定位：不止于住，更是潮流生活目的地 对于投资人而言 ...

Core Insights - Jin Jiang Hotels has established a strong growth engine through a diverse brand matrix, positioning itself as the largest hotel group in China and the second largest globally in terms of room count [1] Group 1: Brand Strategy - The brand layout of Jin Jiang Hotels covers the entire market spectrum from economy to high-end, with economy brands like Jin Jiang Inn and 7 Days catering to budget-conscious travelers [1] - Mid-range brands such as Vienna International and Lavande focus on enhancing quality and experience, targeting specific consumer groups with unique themes and services [1] - High-end brands like J and Kunlun offer luxurious facilities and exceptional service, appealing to high-end business and leisure travelers [1] Group 2: Operational Efficiency - The implementation of the "three-in-one" reform has led to the establishment of a "three-platform" support system, optimizing resource allocation across brands, membership, and supply chains [2] - As of the end of 2024, Jin Jiang Hotels has signed contracts for over 17,000 hotels, totaling 1.64 million rooms, with more than 200 million effective members [2] - The company has a widespread domestic presence with 13,416 operational hotels and has expanded its global footprint to 55 countries and regions through acquisitions [2] Group 3: Innovation and Financial Performance - Jin Jiang Hotels is pushing for brand innovation with the "12+3+1" strategy, aiming to create 12 brands with over 1,000 stores each by 2028 and develop three core mid-to-high-end brands [3] - In 2024, the company reported a revenue of 14.063 billion yuan, with domestic hotel business revenue at 9.565 billion yuan and overseas hotel business revenue at 4.256 billion yuan [3] - The proportion of mid-to-high-end hotels has increased, with 60.76% of its stores classified as mid-range or above by the end of 2024 [3] Group 4: Future Prospects - Jin Jiang Hotels has submitted an application for listing on the Hong Kong Stock Exchange, which, if successful, would make it the first hotel group in China to achieve a dual listing [3] - The funds raised from the listing will be used for overseas expansion, digital transformation, loan repayment, and working capital supplementation [3] - The company plans to leverage its brand matrix advantage to deepen its domestic market presence and increase investments in European and Asia-Pacific markets to enhance global competitiveness [3]