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邮储银行青岛分行科技赋能粮食收购产业,智能营销系统成效斐然
Qi Lu Wan Bao· 2025-10-20 02:39
Core Insights - The article highlights the proactive measures taken by Postal Savings Bank's Qingdao branch to enhance financial services in the grain acquisition industry through the development of a data-driven "Cloud Intelligent Marketing System" [1][2][4]. Group 1: Technological Innovation - The "Cloud Intelligent Marketing System" addresses challenges such as low outreach and success rates in serving grain industry clients by implementing a customer-centric approach and integrating targeted marketing strategies [2][3]. - The system utilizes advanced big data analytics to accurately filter and categorize grain industry clients, significantly improving service efficiency for client managers [3][4]. Group 2: Financial Product Development - The Qingdao branch has introduced specialized loan products like "Rich Farmer Loan," "Grain Acquisition Industry Loan," and "Grain Farmer Treasure," covering all aspects of the grain industry from planting to processing [2][4]. - The financial services extend throughout the entire grain industry chain, effectively addressing funding challenges across various stages such as planting, acquisition, and sales [2][4]. Group 3: Performance and Recognition - As of June 2025, the system has established 52 grids and visualized over 73,000 client names, leading to a significant increase in outreach and marketing success rates [4]. - The branch's efforts resulted in a net increase of 628 million yuan in specialized industry loans, with a year-on-year increase of 511 million yuan [4]. - The innovative marketing system received the "Third Qingdao Digital Finance Innovation Competition Financial Technology Excellent Project Third Prize," reflecting high industry recognition [4]. Group 4: Future Outlook - The Qingdao branch aims to continue enhancing the integration of business and technology, optimizing the intelligent marketing system to improve the quality and efficiency of inclusive financial services [6]. - The focus remains on supporting the real economy and contributing to social equity, small and micro-enterprise development, and rural economic growth [6].