Core Viewpoint - Cloud-based technology brand Viomi Technology has introduced the Kunlun 4 mineral water purifier, which utilizes AI technology to replicate the natural mineral water formation process, enabling consumers to enjoy mineral water at home, thus promoting a "mineral water era" for household drinking [1] Group 1: Product Features and Technology - The Kunlun core is the key component of the Kunlun 4 mineral water purifier, featuring a 7+1 stage filtration process that includes PP cotton for removing impurities, activated carbon for absorbing chlorine and odors, RO membrane for eliminating bacteria and heavy metals, and natural Kunlun stone rich in six beneficial minerals [2] - The AI technology employed by Viomi mimics the mineral water formation process, allowing minerals to be released slowly over time, resulting in water that closely resembles natural mineral water [2] Group 2: Market Position and Consumer Insights - According to iiMedia Research, 43.9% of consumers in China prefer to purchase a box of bottled mineral water (12 bottles) at once, with water quality and mineral content being significant factors influencing their purchasing decisions [2] - Viomi has established the first industry standard for "Household and Similar Use Mineral-Level Water Purifiers" in collaboration with the China Inspection and Testing Association, positioning the Kunlun 4 as a certified product for maternal and infant use [3] Group 3: Future Plans and Investments - Viomi has invested 1 billion yuan over three years to establish the Kunlun Mineral Technology Research Center, employing over 100 researchers to select natural Kunlun stones for their products [1] - The company plans to invest 3 billion yuan over the next decade to further develop the water purification sector, focusing on AI technology innovations to enhance mineral water purifiers [3] - A digital "super water purification factory" has been completed with an annual production capacity of 5 million units and 30 million filter elements, demonstrating Viomi's commitment to improving consumer health through advanced technology [3]

Industry Overview - The water purifier industry has shown significant growth since being included in the "national subsidy" program starting in early 2025, with retail sales reaching 6.37 billion yuan in Q1 2025, a year-on-year increase of 18.3%, and retail volume increasing by 6.9% [1][2] - The market for household water purifiers was relatively sluggish in the first eight months of the previous year, but the implementation of the "national subsidy" policy has rapidly returned the market to a growth trajectory [2] Market Trends - The focus of competition in the water purification industry is shifting towards enhancing product functionality, with an emphasis on health and smart features [1][2] - The demand for mineral water purifiers is emerging as a significant trend, with companies like Yunmi betting on this segment for their new product launches [2][3] Product Development - Yunmi's new product, the Kunlun 4 mineral water purifier, features a core component that purifies and mineralizes water, filtering out over 100 harmful substances while enriching it with six mineral elements [2] - The market share for online reverse osmosis (RO) mineral water purifiers reached 6.5% in 2024, up 2.8 percentage points year-on-year, while offline market share was 9%, up 4.2 percentage points [3] Future Outlook - The penetration rate of household water purification devices is still low, with approximately 31 units per 100 households, indicating significant growth potential in the market [4] - Yunmi plans to invest 3 billion yuan over the next decade to promote the transition to mineral water for household consumption [5]