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东方证券:酒店机器人市场快速成长 成本有望进一步优化下降
Zhi Tong Cai Jing· 2025-09-10 08:57
Core Insights - The hotel service robot market is rapidly growing, with a global market projected to reach approximately $1.42 billion in 2024 and $7.04 billion by 2033, reflecting a CAGR of 17.8% from 2025 to 2033 [2] - The Chinese market has seen growth from 500 million RMB in 2019 to 1.1 billion RMB in 2023, with an expected increase to 3.6 billion RMB by 2028, indicating a CAGR of 26.4% from 2023 to 2028 [2] - The market is becoming more concentrated, with the top five players holding a combined market share of 27.6% as of 2023, led by Cloudwalk Technology at 12.2% [2] Market Growth and Dynamics - The common applications of hotel robots include delivery and cleaning, primarily focusing on cross-floor delivery and nighttime needs [2][3] - The Chinese hotel robot market, while currently smaller than the global market, has greater growth potential due to higher growth rates and increased penetration [2] - Factors driving this growth include an increase in chain hotel rates and a rapid decline in hardware prices, exemplified by the price drop of Cloudwalk's "Gegge" series robots from 26,800 RMB in 2022 to 20,900 RMB in 2024 [2] Application and Efficiency - Hotels like Huazhu have integrated delivery robots as standard features, allowing guests to order via an app or front desk, with robots autonomously delivering items [3] - The introduction of robots has led to more efficient delivery and cleaning processes, reducing the need for front desk staff to leave their posts and improving customer satisfaction [3] - Data from Cloudwalk's robots indicate that their use can enhance hotel ratings on OTA platforms by 0.1 to 0.2 points [3] Cost Optimization and Future Directions - The cost of a single hotel delivery robot starts at approximately 20,000 to 30,000 RMB, with total investment for two robots in a mid-range hotel estimated at around 60,000 RMB over five years, compared to 750,000 RMB for equivalent human labor [4] - Future trends include further cost optimization through declining hardware prices, smarter navigation and scheduling, expanded task capabilities, and improved human-robot interaction [4] - The average usage cost for hotels is expected to decrease significantly as hardware prices drop and scale efficiencies are realized [4] Company Insights - Huazhu Group is among the first hotel groups in China to implement large-scale robot deployment as part of its digital transformation [5] - Shouqi Hotel (600258) has 29% of its hotels equipped with robots, indicating room for further penetration and enhanced profitability for franchisees [5] - Atour emphasizes the integration of intelligent technology in its operations and management [5]