互惠经济理念
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嘉宾专访丨陈璐琳:用互惠经济实现商业价值与社会价值的双向赋能
Sou Hu Cai Jing· 2025-12-30 12:56
Core Insights - The article discusses the concept of "Economics of Mutuality," which integrates social value innovation into core business strategies, providing a pathway for sustainable development amidst traditional business model challenges [3][5][12] - The approach emphasizes that businesses should not only pursue short-term financial returns but also create long-term value by addressing social issues through ecosystem building [5][11] Group 1: Concept and Origin - The "Economics of Mutuality" was developed by Mars, a century-old family business, in collaboration with Oxford University, challenging the traditional profit-maximization logic [5][6] - This model promotes a responsibility-driven business management approach, prioritizing "mutual benefit" and broader social responsibilities [3][5] Group 2: Cultural and Policy Integration in China - The mutuality concept resonates deeply with Chinese cultural values, such as "harmony" and "community," which align with the principles of relationship-oriented and long-term coexistence [5][6] - China's national strategies, including high-quality development and common prosperity, provide unprecedented policy support for the implementation of mutuality, facilitating corporate engagement in social issue resolution [6][12] Group 3: Practical Applications - The "Township Partner" project initiated by Mars China exemplifies the practical application of mutuality, aiming to empower local youth and address market access challenges in rural areas [7][8] - This project not only enhances the income and well-being of participants but also strengthens local economies and creates a resilient supply chain for Mars [9][10] Group 4: Evaluation Framework - A comprehensive evaluation framework has been established to assess the mutuality model, focusing on financial, human, social, and natural capital [11] - The framework includes both quantitative and qualitative metrics, such as income levels, skill enhancement, and community trust, to measure the long-term sustainability of projects [11] Group 5: Future Outlook - The mutuality model is expected to evolve from being a supplementary social responsibility initiative to becoming a core strategic innovation engine for businesses in the next 5-10 years [12][13] - The integration of technology and policy support is anticipated to further enhance the effectiveness of mutuality, positioning China as a leader in the fusion of commercial and social value [12][13]