Group 1 - The core issue revolves around the separation between the influencer Sui Po and the MCN agency, with Sui Po's popular food account "Te Chef Sui Bian" halting updates and later rebranding to "Te Chef Sui Po" after the partnership ended [1][3] - The MCN agency claims to have invested millions to develop Sui Po from a regular individual to a social media influencer, asserting that Sui Po violated their agreement by continuing similar business activities post-contract [3][5] - The current situation highlights the ongoing challenges faced by MCNs, as many are struggling to retain top influencers and are experiencing declining growth in registrations and profitability [5][7] Group 2 - The report from KLAURI indicates that the number of registered MCNs in China has been declining, with only 26,200+ registered in 2024 and a net increase of less than 1,000 [5] - Despite half of the MCNs achieving revenue growth in 2024, less than 30% saw an increase in net profit, and only about 10% experienced both revenue and profit growth [5][9] - The influencer market is evolving, with more options available for influencers, leading to a decrease in the perceived value of MCNs as they struggle to provide unique advantages [7][9]