桂林山水甲天下,广西处处 有人出生在罗马,有人出生 是"桂林" 在罗定! ♡ 1223 蓝战非 ♡ 8506 · 蓝战非 葡萄酒店 2025年8月精选作者 > 0 游戏主播 AILETTI 1.5亿 获赞 593关注 2494.3万 粉丝 我可以死在远方,但不能没去过远方! "免费授权或加入团队 @白昼互娱官方账号 合作 lanzhanfei789 (不是本人, 注明来意) 电商售后客服:@白昼互娱(售后号) 国 已实名 MCN: 白昼互娱 IP: 浙江 湖南·长沙 男·33岁 直播动态 商品橱窗 专属会 1 该用户被禁止关注 十 关注 作品 300 ▼ 9月25日，记者搜索发现千万粉丝网红蓝战非抖音和小红书账号被禁止关注。 目前，蓝战非抖音粉丝有2494万，认证是"游戏主播"，最后一条视频更新于9月13日，内容是其在意大利旅游的过程，配文"有人出生在罗马，有人出生在罗定"。其 小红书粉丝有13万，最后一条作品更新于9月18日，内容是关于其在广西旅游的。在上述两个平台，蓝战非账号均被禁止关注。 12件好物 而在微博平台，至9月25日下午4时，蓝战非的账号仍可正常关注，认证是"微博旅行家"，最后一条作品更新于9 ...

近段时间，白兔集团（MCN机构）旗下一名拥有近350万粉丝的网红博主发布多条视频投诉称，她花费 近千元在泡泡玛特官网购买一整套盲盒，竟抽出哆啦A梦、名创优品等产品，此事引发热议。 8月6日，该博主发布最新视频称，北京市消费者协会回复她称其提供的证据不足；同时，泡泡玛特称需 寄回商品才能溯源核实，但当博主寄回产品，却被告知已进行补发，调查结果不能告知。 针对此事，泡泡玛特及名创优品的相关负责人均告诉南都湾财社记者，需了解核实此事。8月6-7日，南 都湾财社记者通过多种渠道联系采访该博主及白兔集团，截至发稿前，未得到回应。泡泡玛特客服则回 复南都湾财社记者称，暂未收到类似投诉，并称目前未接到与名创优品联名的消息。 投诉： 泡泡玛特盲盒中 拆出哆啦A梦和名创优品？ 该博主称从泡泡玛特SP系列盲盒中抽出的产品 该博主称里面还有名创优品的盲盒 7月15日，该博主发布第二条视频，她表示，泡泡玛特方面对此回复称，由于没有从拆快递那一刻到拆 完整个快递的完整视频，所以按退货退款来处理，并称这已经是特殊申请，并强调工厂和仓库是没有任 何问题。该博主质疑，泡泡玛特应给她一个正面的回复，同时其他消费者遇到这样的问题，也应有更合 理 ...

Group 1 - The core point of the article is the transformation of the company "与辉同行" under the leadership of Dong Yuhui, emphasizing a shift from reliance on a single individual to a broader distribution of responsibilities and ownership among employees [1][2][4] - The company has seen significant growth in GMV, with figures ranging from 50 to 70 million yuan on June 14, compared to 25 to 50 million yuan the previous day, indicating a strong performance even in Dong Yuhui's absence [1] - The ownership structure of the company has changed, with Dong Yuhui transitioning from direct to indirect ownership through a new entity, 子三省, which holds 100% of 与辉同行 [1][2][7] Group 2 - 子三省, established in 2024, has three shareholders, with Dong Yuhui holding 10%, indicating a strategy for employee equity participation and potential profit-sharing [2][7] - Dong Yuhui's management style diverges from traditional MCN practices, opting for a hands-on approach without professional managers, which has led to rapid team growth from 50-60 to over 300 employees [4][5] - The average age of employees at 与辉同行 is around 23-24 years, and Dong Yuhui believes in empowering young managers, despite facing skepticism from the industry regarding this approach [4][5] Group 3 - The article highlights the risks associated with a lack of professional management, suggesting that while Dong Yuhui's passion drives the company, it may limit long-term growth and operational efficiency [6][12] - Comparisons are made with other MCN companies that have successfully integrated professional managers, showcasing the potential benefits of a more structured management approach [5][8] - The article concludes with a reflection on the challenges of balancing employee motivations and company goals, emphasizing the inherent conflicts in management dynamics [12][13]

Group 1 - The core viewpoint of the article highlights the rapid growth of China's online performance (live streaming and short video) industry, particularly focusing on the number of MCN (Multi-Channel Network) agencies and market size [1] - As of May 2025, the number of MCN agencies in China has reached 29,000 [1] - The market size of the MCN industry is currently valued at 63.6 billion yuan, with expectations to exceed 70 billion yuan by 2025 [1]

Group 1 - The number of MCN (Multi-Channel Network) agencies in China reached 29,000 by May 2025, with the industry market size reaching 63.6 billion yuan, expected to exceed 70 billion yuan by 2025 [1][3] - The MCN industry has experienced rapid growth over the past decade, increasing from 160 agencies in 2015 to 29,000 in 2024, representing a growth of over 180 times [1][3] - Regulatory measures have been implemented to ensure the industry progresses in a structured manner, including the introduction of the "Network Performance Agency Management Measures" by the Ministry of Culture and Tourism in August 2021 [3] Group 2 - The MCN industry faces challenges such as intensified competition, shrinking profit margins, and difficulties in talent management, but there is a consensus among stakeholders to build a "win-win ecosystem" [4] - The industry is transitioning from a "traffic-first" approach to a focus on "content improvement," contributing new momentum to the construction of a digital China [5] - High-quality development of the industry relies on collaboration among platforms, agencies, and creators, emphasizing the need for long-term communication and standardized operations [6]

Group 1 - The 2025 Shanghai International MCN Conference was held from June 5 to 6, focusing on the theme "Creating Boundless Opportunities to Enhance the Live Streaming Economy" [1] - The event showcased Jiangsu's unique health and wellness tourism products, including health vinegar and herbal teas, highlighting the region's cultural heritage and culinary offerings [1] - A collaborative project was launched among seven cities in the Yangtze River Delta to promote the integration of cultural tourism and commercial exhibitions, aiming to create a trillion-level cultural tourism consumption corridor [1] Group 2 - The Jiangsu Cultural and Tourism Bureau has been actively engaging with Shanghai, resulting in the signing of eight cultural tourism projects with a total investment of nearly 530 million yuan [2] - The launch of the "Yiyou Zhenjiang: Health and Wellness Journey" high-speed train service has gained significant media attention, showcasing an innovative model combining high-speed rail, wellness, and city branding [2] - Jiangsu plans to enhance its cultural tourism brand and market presence by developing more unique tourism routes and strengthening the marketing of its wellness products [2]

Group 1 - The 2025 Shanghai International MCN Conference successfully concluded, attracting over 200 MCN institutions, more than 160 brands, and over 5,000 industry attendees [1] - The conference featured a variety of events including an opening ceremony, multiple thematic forums, and a selection fair showcasing over 10,000 SKUs [1][2] - The industry is transitioning from a "traffic dividend" phase to a "value cultivation" phase, emphasizing the need for professional content, refined operations, and a global perspective [1][2] Group 2 - The conference highlighted the empowering role of live streaming in consumption, trade, industry, and culture, with a focus on collaborative innovation and optimizing the industry ecosystem [2] - The MCN sector is shifting from a traffic-driven model to a value-driven approach, necessitating technological empowerment and global layout [2][3] - The "Out to Sea" initiative was launched to support Chinese brands in expanding internationally, particularly in emerging markets along the Belt and Road [3][4] Group 3 - The "Good Products Street" showcased nearly 10,000 square meters of products, facilitating direct connections between brands and MCN institutions [6][8] - Various brands, including traditional cultural products and innovative designs, participated in the selection fair, aiming to expand their online sales channels [7][8] - The conference served as a platform for B2B meetings and discussions, enhancing business connections and optimizing the industry ecosystem [8][9] Group 4 - The conference's discussions emphasized the importance of balancing content creation with technological empowerment and humanistic values for sustainable development [9] - The Shanghai International MCN Conference is set to continue its role as a guiding force in the industry, promoting content innovation and social responsibility [9][10] - Preparations for the 2026 Shanghai International MCN Conference have begun, aiming to further enhance event formats and expand collaboration areas [10]

Group 1 - In 2024, Shanghai's live e-commerce retail sales reached 493.7 billion RMB, accounting for 10.5% of the national total, making it the leading city in China for live commerce [1] - The 2025 Shanghai International MCN Conference will be held from June 5 to 6, focusing on the theme "Creating Boundless Opportunities to Elevate Live Economy on a Global Scale" [3][4] - The conference will gather top MCN institutions, leading e-commerce platforms, over 150 brand companies, and more than 100 industry leaders to discuss key topics such as content creation, product selection, and cross-border expansion [3][4] Group 2 - The opening ceremony will feature executives from Alibaba, JD.com, and the UK BOP Group sharing insights on differentiated competition across platforms [4] - A roundtable discussion will include founders from leading MCN institutions and representatives from the retail sector, focusing on balancing content and commercial value [4] - Fudan University will release highlights from the "China MCN Development Report (2025)", analyzing how MCNs can empower brands and enhance their sales and communication capabilities [4] Group 3 - The conference will unveil six institutional awards and two brand awards, recognizing leaders in content ecology, technology application, and globalization [6] - Three sub-forums will be held, focusing on content creation, short dramas, and cross-border e-commerce opportunities [6] - The event aims to redefine global trade rules and reshape brand value through digital language [6] Group 4 - Shanghai accounts for 19% of the top 1000 MCN institutions in China, ranking first nationally [7] - The city's advantages stem from a robust manufacturing base, government innovation initiatives, and collaboration between universities and businesses in cultivating talent for live e-commerce [7] - The conference aims to establish three value systems: reducing trial and error costs for businesses, promoting resource concentration towards quality institutions, and reinforcing Shanghai's position as a live economy hub [7] Group 5 - The conference introduces the "Scene as a Service" concept, aiming to reconstruct traditional exhibition formats for more efficient industry connections [8] - A "Good Products Street" will showcase over 150 brands and thousands of products across various categories, enhancing the event's interactive experience [8][9] - Activities will include brand launches, selection meetings, and experiential events to facilitate deep connections between brands and MCNs [9][11] Group 6 - The conference will explore global opportunities, particularly focusing on how to navigate international markets through localization strategies [12] - A special forum will address the Middle East's economic transformation and consumer trends, providing insights for Chinese brands looking to expand [12] - The collaboration with First Financial aims to define industry value coordinates and inject sustainable growth into the market [13] Group 7 - The registration for the conference has opened, with thousands of MCN institutions, brand merchants, and cross-border platforms confirming attendance [14] - The event is expected to mark a critical turning point in the live economy, shifting from scale expansion to value cultivation [14]

Group 1 - The core issue revolves around the separation between the influencer Sui Po and the MCN agency, with Sui Po's popular food account "Te Chef Sui Bian" halting updates and later rebranding to "Te Chef Sui Po" after the partnership ended [1][3] - The MCN agency claims to have invested millions to develop Sui Po from a regular individual to a social media influencer, asserting that Sui Po violated their agreement by continuing similar business activities post-contract [3][5] - The current situation highlights the ongoing challenges faced by MCNs, as many are struggling to retain top influencers and are experiencing declining growth in registrations and profitability [5][7] Group 2 - The report from KLAURI indicates that the number of registered MCNs in China has been declining, with only 26,200+ registered in 2024 and a net increase of less than 1,000 [5] - Despite half of the MCNs achieving revenue growth in 2024, less than 30% saw an increase in net profit, and only about 10% experienced both revenue and profit growth [5][9] - The influencer market is evolving, with more options available for influencers, leading to a decrease in the perceived value of MCNs as they struggle to provide unique advantages [7][9]

Core Viewpoint - The article highlights the rampant issues within Multi-Channel Network (MCN) organizations, particularly their use of internet water armies to manipulate online content and public opinion for profit, leading to a degradation of the online information ecosystem [1][2][3]. Group 1: MCN Organizations and Content Manipulation - MCN organizations are increasingly engaging in practices such as creating low-quality, homogeneous content across various social media platforms to drive traffic and profit [2][6]. - A significant number of users on short video platforms are found to be posting similar content, often linked to MCN organizations' strategies to exploit traffic for commercial gain [4][7]. - The phenomenon of content homogenization is not isolated; it is part of a broader trend where MCNs utilize multiple accounts to generate and disseminate similar narratives, often for marketing purposes [13][14]. Group 2: Impact on Public Trust and Online Ecosystem - The proliferation of low-quality content and misinformation is eroding public trust in online platforms, as users encounter repetitive and misleading narratives [2][6]. - Experts are calling for increased transparency regarding MCN organizations and their affiliated accounts to mitigate the negative impact of these practices on the online discourse [3][15]. - The manipulation of social narratives, including sensationalized or fabricated stories, is contributing to a toxic online environment, which can lead to public panic and misinformation [10][11]. Group 3: Regulatory Responses and Recommendations - Regulatory bodies are urged to enhance the transparency of MCN organizations and their associated accounts, implementing stricter guidelines for content creation and dissemination [15][16]. - Recent actions have been taken against numerous MCN organizations for their involvement in orchestrating the spread of low-quality content, with significant penalties imposed [16]. - There is a growing consensus among experts that regulatory frameworks need to be strengthened to hold MCN organizations accountable for their role in content manipulation and misinformation [15][16].