蓝鲸新闻2月5日讯（记者 赵梦 汤诗韵）上市公司的一纸公告，令国内知名MCN机构"三只羊"与Tiktok现象级网红Khaby Lame（以下称"无语 哥"）的合作被推至台前。 无语哥知名表情包 / 图源网络 2026年1月，美股上市公司Rich Sparkle宣布完成对Step Distinctive的收购。该目标公司经营电子商务直播带货业务，由无语哥直接或间接持股 49%，安徽小黑羊网络科技有限公司持股13%。天眼查信息显示，安徽小黑羊的控股股东为合肥领头羊文化传媒有限公司，该公司最终受益 人系张庆杨、张开杨。 公司将优先布局美国、中东及东南亚市场，推动"中国制造X全球流量"的深度藕合。前述文稿还提到，未来Rich Sparkle还将统一统筹国际品 牌与奢侈品牌的广告合作，并计划开发高溢价的联名IP产品线（如美妆、香氛、服饰）。 Rich Sparkle表示，无语哥全网粉丝量累计达3.6亿、三只羊全网粉丝量近4亿，公司将由此构建起一个覆盖全球近8亿粉丝的超级流量矩 阵。"凭借无语哥的全球号召力、三只羊的精细化运营能力、上市公司的资本运作优势，我们将构建一个可持续、高增长的全球内容电商生 态系统。" 公告披露 ...

Group 1: Red Wisdom Creation (红智创意) - Red Wisdom Creation, a Hong Kong-based MCN marketing solutions provider, has submitted an IPO application to raise up to $19 million [1] - The company plans to issue 4.3 million shares at a price range of $4 to $5 per share, resulting in a market valuation of approximately $109 million [1] - Red Wisdom's core services include online influencer marketing and precision marketing, executed on platforms like TikTok, Google, and YouTube [1] Group 2: Yi Feng Holdings - Yi Feng Holdings, a Hong Kong-based construction subcontractor, has filed for an IPO to raise up to $19 million [2] - The company intends to issue 3.8 million shares at a price range of $4 to $6 per share, leading to a market valuation of around $88 million [2] - Yi Feng specializes in civil engineering services and steel cutting services, focusing on temporary steel structures for demolition sites [2] Group 3: EvoNexus Group - EvoNexus Group, a Hong Kong-based mobile application developer, has increased its planned IPO to raise $15 million [4] - The company now plans to issue 3.8 million shares at an expected price of $4 per share, up from the previously planned 2 million shares [4] - EvoNexus develops and operates a range of social entertainment mobile applications, including LivChat, BunchatLite, and others [4][5]

Core Viewpoint - The company "Three Sheep" has resumed operations on its Douyin account "Three Sheep Network" after a long hiatus, but its performance is significantly lower than during its peak, indicating challenges in regaining market traction [2][6]. Group 1: Account Resumption and Performance - The "Three Sheep Network" account resumed broadcasting on January 12, 2024, after being inactive since September 2024, with approximately 50 products showcased [2]. - The sales revenue during the first broadcast did not exceed 250,000 yuan, with 420,000 views and a peak online audience of 3,900, which is considerably lower than the typical sales figures of top MCNs [2]. - Other accounts under "Three Sheep" have also resumed operations, including the self-operated brand account "Xiao Yang Zhen Xuan" and several key streamer accounts, but the flagship account "Crazy Xiao Yang" remains inactive [6]. Group 2: Business Strategy and Adaptation - Following the "Mooncake Incident" in 2024, the company has been gradually restoring its operations while exploring new business avenues, including private label products and overseas expansion [6][7]. - The company has been leveraging its supply chain capabilities to develop new revenue streams, including its own brand "Xiao Yang Zhen Xuan" and vocational training services [7]. - "Three Sheep" is one of the early adopters of overseas live-streaming, having launched its first overseas broadcast in Singapore in January 2024, and is focusing on Southeast Asian markets [7][12]. Group 3: Market Dynamics and Challenges - The decline of the core IP "Crazy Xiao Yang" has impacted the company's customer base, with current streamer follower counts ranging from 1 million to 10 million, while the official account has fewer than 10 million followers [12]. - The live-streaming landscape has shifted, with mid-tier streamers becoming the main growth drivers, contributing 45% of GMV, while top-tier streamers' market share has decreased [13]. - The overseas expansion strategy faces uncertainties, particularly in Southeast Asia where consumer spending power is limited, and challenges in entering Western markets due to cultural differences and logistics costs [13].

Group 1 - The core viewpoint of the report is that the Chinese MCN industry is transitioning from a "traffic-driven" model to a "value-driven" model, with content creation boundaries expanding and deeper integration with the real economy [1] - The report outlines six dimensions for understanding the dynamics of MCN content creation: industry status, policy support, consumer demand, platform strategies, MCN development paths, and future recommendations [1] - MCN institutions are becoming key players in promoting brandization and digitalization within industries, but the overall industry is entering a "thin profit era" characterized by both "decentralization" and "profit difficulties" due to the gradual decline of platform traffic dividends [1] Group 2 - The report emphasizes the need for content creators to establish a deepening professional knowledge system, while platforms should develop more comprehensive professional content certification mechanisms [2] - It is noted that content consumers have become more sensitive and discerning, showing clear resistance to sensitive and false content, and they prefer authentic and genuine representations [2] - The report suggests that Douyin will continue to lead the short video industry, shifting its strategic focus from merely pursuing user engagement to building a healthier, more diverse, and long-term valuable content commercial ecosystem [3] Group 3 - The report indicates that the trend towards professionalization is driving a deep restructuring of the content industry, moving from individual experience sharing to professional team collaboration [2] - Xiaohongshu is expected to accelerate the creation of a commercial closed loop while maintaining its community tone, while WeChat Video Accounts will lean towards private domain e-commerce rather than public domain marketplaces [3] - The vitality of MCN institutions lies in content competitiveness, which is rooted in the quality of the creator team, suggesting that attracting high-level content creators is essential for the development of MCN institutions in Shanghai [3]

Core Viewpoint - The MCN industry in Guangzhou is undergoing significant development, focusing on governance innovation and collaboration to enhance the digital economy and support high-quality growth [1][4]. Group 1: Industry Overview - The Guangzhou MCN industry has evolved through three distinct phases: early exploration centered on entertainment live streaming around 2014, a scale-up phase driven by e-commerce live streaming post-2017, and an industrialization phase leveraging 5G and AI technologies since 2020 [4]. - Currently, there are approximately 3,500 MCN institutions in Guangzhou, accounting for 12.2% of the national total, with projected live e-commerce retail sales reaching 517.1 billion yuan in 2024, leading the country in both metrics [4]. Group 2: Economic and Social Impact - MCN institutions play a crucial role in the digital economy by enabling content creators to achieve professional transformation and stable income, while also reducing content violation rates significantly compared to individual creators [5]. - The industry is facilitating the digital transformation of traditional commerce, particularly in sectors like clothing and beauty, and is promoting cross-border e-commerce to enhance the global reach of local products [5]. Group 3: Challenges and Future Expectations - The MCN industry has expressed the need for flexible management mechanisms to alleviate pressures on small institutions, as well as support for compliance advisory services [7]. - There is a call for the establishment of an open AI review cloud platform to share key technologies and reduce costs across the industry [7]. - Recommendations include creating a tiered qualification standard for hosts and enhancing collaboration between educational institutions and enterprises for professional training [7]. Group 4: Strategic Direction - As the "14th Five-Year Plan" concludes and the "15th Five-Year Plan" begins, the Guangzhou MCN industry is transitioning from a traffic-driven model to a more refined operational phase [9]. - The industry aims to focus on technology-driven initiatives, market demands, policy support, and social value integration to enhance quality and sustainability, positioning Guangzhou as a global hub for live e-commerce [9].

Core Viewpoint - The rise of short dramas in China has attracted multiple MCNs (Multi-Channel Networks) to enter the market, leveraging their understanding of user preferences and content marketing strategies to enhance brand engagement and drive sales during promotional events like Double Eleven [1][2][4]. Group 1: Market Trends and Growth - The short drama market in China is projected to exceed 63.4 billion yuan by 2025, with a user coverage rate of 68.4% [1]. - The number of institutions entering the short drama space is expected to grow explosively from the second half of 2023 to early 2024, driven by increased user acceptance [1][2]. - Major brands like McDonald's, Starbucks, and KFC have already begun utilizing short dramas as part of their marketing strategies, indicating a rising trend in consumer engagement [1]. Group 2: MCN Strategies and Operations - MCNs are leveraging their advertising capabilities and insights into consumer preferences to produce short dramas, which serve as a new marketing avenue beyond traditional live-streaming [2][4]. - The production of short dramas is primarily handled by dedicated content marketing and video teams within MCNs, which have previously developed successful IP projects [2]. - MCNs are cautious in their investment in short dramas, often opting for collaborative production models to manage costs effectively [6]. Group 3: Audience Engagement and Content Development - Interactive projects like "Who Acts, You Decide" have been introduced to enhance engagement between short drama content and live-streaming audiences, achieving a content match rate of over 70% with target demographics [5]. - The integration of short dramas into live-streaming platforms is seen as a way to increase user participation and enhance brand visibility prior to product launches [5]. Group 4: Competitive Landscape and Challenges - The entry of various content institutions, including traditional film and television companies, has intensified competition in the short drama market [10]. - Many MCNs have paused their independent short drama operations or expansion efforts, indicating challenges in establishing sustainable business models [9]. - The success of short dramas is influenced by various factors such as themes, actors, and release timing, which may be better managed by specialized production companies [10].

Core Insights - In a highly competitive environment, companies and individuals are increasingly leveraging "cross-industry collaboration" to enhance exposure and expand resources [1] Summary by Categories 1. Cross-Industry Collaboration Channels - **Industry Communities and Professional Forums**: These are the easiest entry points for collaboration. Platforms like WeChat groups, QQ groups, and vertical forums gather industry professionals and stakeholders. For example, pet product companies can join pet industry groups, while education training firms can connect with parent and institution groups. The advantages include low cost and low entry barriers, but the quality of connections can vary, requiring proactive communication to find suitable partners [4] - **Collaboration Matching Platforms**: These platforms, such as advertising agencies and public relations service providers, facilitate resource matching. They have a structured database of collaborations and standard processes for connecting business needs with resources. This is suitable for teams looking to quickly find reliable partners, especially for promotions, investments, and channel expansions. The benefits include high efficiency, but these platforms often operate on a fee basis, making them more suitable for companies with a sufficient budget [5] - **Industry Exhibitions and Summit Events**: Offline exhibitions are direct collaboration venues, attracting numerous channel merchants, manufacturers, and service providers. Events like e-commerce conferences and technology exhibitions allow for immediate discussions on collaboration. The advantages include high-quality connections with genuine needs and budgets, but they require significant time and effort, making them less feasible for small teams [7] - **B2B Collaboration Platforms**: Platforms like Alibaba and Qifubang cater to business-to-business collaboration needs. Companies can post their products, channels, services, and investment plans while also filtering through peer postings. The advantages are transparency and diverse demands, but competition is intense, and information can be overwhelming, necessitating ongoing account management for stable results [8] - **Social Media and Content Platforms**: Many brands now publicly announce collaboration needs on platforms like Weibo, Xiaohongshu, and Douyin, seeking influencers for reviews, channel distribution, or content collaboration. Following industry accounts can reveal numerous collaboration opportunities. This method is flexible and rapidly updated, ideal for KOL partnerships and content promotion, but requires a certain level of content discernment to evaluate potential partners [9]

Core Insights - The 2025 Suzhou MCN Industry Alliance Development Conference focused on four main directions: "Party building leads development, co-building a live broadcast ecosystem, guiding positive content, and practicing cultural responsibility" [1][2] - The event highlighted the integration of "Party building + industry + talent" to showcase innovative practices and achievements of Suzhou's MCN industry in serving the real economy, expanding market channels, and enhancing brand value [1] Group 1 - The "E-heart towards the Party E-enterprise dual selection" product selection event served as a bridge for brand owners, MCN organizations, live broadcast companies, and influencers, aiming to accelerate the integration of industry resources and promote quality cooperation [1] - The "Suzhou Broadcasting Plan" talent incubation project was officially launched, with partnerships formed among various organizations to cultivate professional influencers in e-commerce and cultural tourism sectors, supporting high-quality development of Suzhou's MCN industry [1] - The event included discussions on internet platform tax policies and the introduction of the "CQS315 Product Quality Review and Evidence Service Platform" to guide compliant industry development [1] Group 2 - The atmosphere during the "E-heart towards the Party E-enterprise dual selection" event was lively, with many brand owners efficiently connecting with MCN organizations and influencers, showcasing a seamless integration of offline product selection and online promotion [2] - The innovative "live broadcast selection" format allowed real-time communication between influencers and brand owners, enhancing the authenticity and conversion efficiency of live broadcasts [2] - Suzhou will continue to strengthen Party leadership, enhance policy guidance, and resource connection to further the role of the MCN industry in promoting "Suzhou manufacturing," disseminating Jiangnan culture, and gathering high-end talent [2]

Core Viewpoint - The article discusses the company's recent move to a new office in Beijing's Wangjing area, highlighting the creation of a comfortable working environment and the ongoing recruitment of various positions to support its growth in the AI and content creation sectors [3][9][11]. Group 1: Company Overview - The company has relocated to a new office space designed to foster creativity and comfort for its employees [3][9]. - There is a focus on collaboration with partners, such as WaytoAGl, to explore innovative projects in the future [11]. Group 2: Recruitment and Job Opportunities - The company is actively hiring for multiple roles, including content creation, operations, advertising execution, and legal positions, with salaries ranging from 15 to 50 million per year depending on the role [12][24][33]. - Specific roles include AI technology editors, content creators for various platforms, and MCN management positions, all requiring a strong interest in AI and digital content [16][21][25]. Group 3: Job Responsibilities and Requirements - Content creators are expected to independently evaluate AI tools and produce engaging video content, while also keeping up with industry trends [15][18]. - The MCN management roles involve strategic oversight of talent and collaboration with brands to enhance visibility and commercial opportunities [25][29]. - Legal positions require expertise in contract management and compliance within the new media industry [37][39].

Core Viewpoint - The collaboration between Zhou Dasheng and Wuyou Media represents a strategic move to enhance brand value and redefine the modern value of gold jewelry through innovative marketing and cross-industry integration [1][2][3] Group 1: Event Overview - The "Tian Sheng Gan Yao" Wuyou Night 2025, sponsored exclusively by Zhou Dasheng, took place in Sanya, Hainan, featuring a blend of jewelry aesthetics, fashion art, and entertainment [1] - The event included a grand gala, red carpet show, and fan carnival, showcasing over 200 representative jewelry pieces from Zhou Dasheng's diverse brand matrix [2] - The event was broadcasted across multiple platforms, including Mango TV, Douyin, WeChat Video, and Kuaishou, maximizing its reach and impact [1] Group 2: Strategic Collaboration - Zhou Dasheng has established a strategic partnership with Wuyou Media, focusing on content creation and the interpretation of traditional Chinese culture, which significantly enhances the brand's value [2] - The collaboration aims to create a new paradigm for brand live streaming and incubate jewelry influencers, effectively expanding the reach to younger consumer demographics [2] - The partnership has led to the establishment of a joint venture named "Dasheng Wuyou," marking the first tangible outcome of their collaboration [1][2] Group 3: Market Impact - Zhou Dasheng's collaboration with Wuyou Media is expected to drive the integration of online and offline business models in the gold jewelry industry, enhancing brand visibility and market influence [3] - The performance of the Zhou Dasheng x National Treasure stores has reportedly exceeded that of the main brand, with some pilot stores experiencing rapid sales growth, projecting monthly sales to surpass 10 million [2]