Core Viewpoint - The Mentougou District is focusing on enhancing its cultural tourism infrastructure and promoting heritage conservation, aiming to transform the area into a national model scenic route and a vibrant cultural tourism hub [1][2][3] Group 1: Infrastructure and Heritage Conservation - Mentougou District is advancing the comprehensive infrastructure upgrade of the Jingxi Ancient Road to create a national exemplary scenic route [1] - The district has completed the "Jingxi Ancient Road Cultural Heritage Protection Plan" and is systematically planning the preservation of ancient villages and temples along the route [1] - A historical and cultural preservation database has been established, enabling digital archiving and dynamic management of cultural heritage resources [1] Group 2: Cultural Tourism Development - The district is promoting high-quality rural tourism development, with the "Ancient Road Impression" rural tourism demonstration area showing initial scale, including the establishment of 9 cultural display nodes and 39 industry projects [2] - The branding initiative "Jingxi Fudi" is being developed, featuring 22 boutique tourism routes that highlight local culture and heritage [2] - The district is launching educational tourism brands and resources, aiming for a systematic and branded approach to study tours [2] Group 3: Future Plans and Marketing Strategies - Future initiatives include deepening the integration of intangible cultural heritage with the tourism industry, implementing plans for community and scenic area engagement [2] - The district aims to optimize product supply and consumer environment, targeting the creation of an international mountain tourism destination and enhancing the leisure vacation area [3] - Marketing efforts will focus on the "Jingxi Fudi" brand through comprehensive media strategies and regional collaboration to attract visitors from the Beijing-Tianjin-Hebei area [3]