Group 1 - The core focus is on the development of the Jingxi Ancient Road infrastructure and the establishment of a national demonstration scenic road by 2026 in Mentougou District [1] - The district will complete the fourth national cultural relics census in 2026 and explore new mechanisms for social participation in cultural heritage protection and utilization [1] - Plans include the implementation of "Intangible Cultural Heritage in Communities" and "Intangible Cultural Heritage in Scenic Areas" initiatives, integrating traditional crafts into consumer experiences [1] Group 2 - The district aims to enhance the "Jingxi Fudi" brand through comprehensive media marketing and organize brand festival activities [2] - There will be a deepening of cooperation within the "Greater Jingxi Cultural Tourism Alliance" to expand the tourism market in Beijing-Tianjin-Hebei [2] - Efforts will be made to optimize the inbound tourism service environment, including improving multilingual services and foreign currency payment options [2]

Group 1 - The core focus for 2026 in Mentougou District includes the continuous enhancement of the infrastructure along the Jingxi Ancient Road, aiming to establish it as a national model scenic route [1][3] - The district plans to explore new mechanisms for social participation in cultural heritage protection and utilization, with an emphasis on constructing the "Jingxi Museum Cluster" to increase public access to cultural heritage spaces [1][3] Group 2 - The district will complete the fourth national cultural relics census in 2026, furthering its commitment to cultural heritage [3] - Initiatives such as "Intangible Cultural Heritage in Communities" and "Intangible Cultural Heritage in Scenic Areas" will be implemented, promoting traditional crafts like glazed pottery and knotting techniques within consumer experiences [3] - The goal is to develop an international mountain tourism destination and a preferred micro-vacation spot in the Beijing-Tianjin-Hebei region, enhancing spatial layout and promoting various tourism clusters [3] - Efforts will be made to strengthen the "Jingxi Fudi" brand through comprehensive media marketing and organizing brand festival activities, while also expanding the market for inbound tourism [3]

Core Viewpoint - The Mentougou District is focusing on enhancing its cultural tourism infrastructure and promoting heritage conservation, aiming to transform the area into a national model scenic route and a vibrant cultural tourism hub [1][2][3] Group 1: Infrastructure and Heritage Conservation - Mentougou District is advancing the comprehensive infrastructure upgrade of the Jingxi Ancient Road to create a national exemplary scenic route [1] - The district has completed the "Jingxi Ancient Road Cultural Heritage Protection Plan" and is systematically planning the preservation of ancient villages and temples along the route [1] - A historical and cultural preservation database has been established, enabling digital archiving and dynamic management of cultural heritage resources [1] Group 2: Cultural Tourism Development - The district is promoting high-quality rural tourism development, with the "Ancient Road Impression" rural tourism demonstration area showing initial scale, including the establishment of 9 cultural display nodes and 39 industry projects [2] - The branding initiative "Jingxi Fudi" is being developed, featuring 22 boutique tourism routes that highlight local culture and heritage [2] - The district is launching educational tourism brands and resources, aiming for a systematic and branded approach to study tours [2] Group 3: Future Plans and Marketing Strategies - Future initiatives include deepening the integration of intangible cultural heritage with the tourism industry, implementing plans for community and scenic area engagement [2] - The district aims to optimize product supply and consumer environment, targeting the creation of an international mountain tourism destination and enhancing the leisure vacation area [3] - Marketing efforts will focus on the "Jingxi Fudi" brand through comprehensive media strategies and regional collaboration to attract visitors from the Beijing-Tianjin-Hebei area [3]