Core Viewpoint - Heilongjiang Province is enhancing its summer tourism offerings by focusing on scene innovation, business upgrades, and consumer-friendly policies to meet diverse visitor demands for quality and in-depth travel experiences [1][2][3] Group 1: Scene Innovation and Business Upgrades - The province is transforming self-driving camping experiences by hosting events like the Heilongjiang Self-Driving Camping Conference and the Yabuli Forest Trend Festival, aiming to create a new image as a summer camping destination [1] - New water activities are being introduced, including the 5.8-kilometer ecological rafting route at Jiamusi Tangyuan Grand Canyon, which opened for trial operations on June 26, enhancing the water recreation offerings in the region [2] - Major tourist attractions are undergoing significant upgrades, such as the Harbin Polar Park, which features 1:1 replicas of world-renowned scenic towns, and the Sun Island Scenic Area, which is introducing various themed activities centered around music and social interaction [2] Group 2: Consumer-Friendly Policies - The province is launching the "Cool Heilongjiang" summer tourism consumption season, collaborating with major travel platforms to offer substantial subsidies and promotions, including group travel discounts and hotel stay incentives [3] - A joint initiative with China Petroleum is being implemented to provide consumer benefits such as energy discounts and shopping incentives, enhancing the overall travel experience for visitors [3] - A total of 28 million yuan in tourism consumption vouchers are being distributed to encourage local attractions to offer ticket discounts and family package deals, ensuring visitors receive tangible financial benefits [3]