（来源：中国旅游报） 转自：中国旅游报 其次，要以假期制度优化为契机，培育长期消费新场景与均衡市场格局。秋假、雪假、"超长春节假 期"等有利于重塑居民的出游习惯。文旅部门和市场经营主体应顺势而为，开发适配假日需求的、分层 次产品和服务，构建更加多元、更具韧性的文旅市场体系。 最后，要在制度层面强化协同，提升假期红利释放效率。未来，应进一步加强法定假期、带薪年假和弹 性休假之间的有效衔接，推动多种假期协同发力。要通过鼓励错峰休假、灵活安排等方式，避免假期高 度集中，让更多群体真正"休得了假、用得好假"。 从传统年节文化维度来看，9天假期为春节文化传承提供了宝贵的载体。传统春节以腊八或小年为起 点，历经扫尘祭祖、守岁迎新、拜年贺岁，直至元宵佳节，是贯穿较长时间的文化周期。此次假期覆盖 了从腊月二十八至正月初七的关键时段，让大众能够从容参与贴春联、备年货、年夜饭、走亲访友等传 统年俗活动。这种"慢下来"的假期安排，使春节回归更从容的"沉浸式体验"，让年轻一代深度感受文化 魅力，也促进各地特色年俗的活态传承。 从美好生活需求角度审视，春节长假回应了人民群众对"团圆、亲情、品质生活"的深切向往。9天假期 让团圆更可期， ...

Core Insights - The New Year's holiday period saw a significant increase in domestic travel and spending, with 142 million domestic trips and total spending of 84.789 billion yuan [1] - The overall inter-regional movement of people reached 595 million, averaging 198 million per day, marking a year-on-year increase of 19.62% [1] Group 1: Travel Trends - There is a notable rise in consumer willingness to travel, with a 20% increase in the number of items purchased per person and over a 30% increase in per capita spending compared to last year [1] - The popularity of unique travel experiences and the emphasis on "ceremony" in travel consumption reflect a shift towards more personalized and emotional experiences [2][3] Group 2: Popular Destinations - Ice and snow tourism dominated the holiday, accounting for about 40% of popular domestic travel routes, with Harbin Ice and Snow World being a top attraction [3] - Theme parks emerged as a favored choice for New Year celebrations, with half of the top ten popular scenic spots being theme parks, highlighting the appeal of domestic options over international ones [2] Group 3: International Travel - There was a marked increase in outbound tourism, driven by long holiday arrangements, with popular themes including island vacations and unique experiences in lesser-known destinations [4] - Young adults aged 25 to 45 and family groups are the primary demographics for outbound travel, showing a willingness to pay a premium for detailed itineraries and immersive experiences [4]

1月4日，文旅部发布数据，元旦假期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元。同 日，国家移民管理局发布数据，2026元旦假期全国边检机关共计保障661.5万人次中外人员出入境，日 均220.5万人次，较去年同期增长28.6%。与此同时，新一轮国家补贴政策落地后，家电消费也呈现火热 态势。苏宁易购消费数据则表明，全国门店客流环比增长110%，家电3C市场迎来开门红。 在拼长假的强力驱动下，2026年元旦出境游的热度明显超越往年。同程旅行发布的《2026元旦假期旅行 消费报告》显示，"海岛过盛夏""免签国说走就走""南半球拥抱暖阳""北欧追极光"构成元旦假期出境游 四大热门主题，相关机票、酒店、跟团游、定制游等产品预订热度上涨迅速。 外国人来华规模进一步扩大免签政策激活外籍消费新动能 元旦假期三天，中国口岸迎来跨境人员流动高峰。国家移民管理局数据显示内地居民出入境336.5万人 次，较去年同期增长39.1%。外国人82.8万人次，较去年同期增长29.8%。入境外国人中，适用免签政策 入境29.2万人次，较去年同期增长35.8%。 2026年元旦假期落幕，文旅市场交出了一份亮眼的成绩单。 告 ...

"带孩子来这里，一边玩一边看戏，很有参与感。"长沙市民李女士一边给孩子拍照一边感慨。热闹的， 不只是靖港。凤凰古城夜幕下亮灯启动，沱江两岸灯影流转，民俗展演与科技光影交织，吸引万名市民 游客驻足打卡。 市场： 三湘都市报1月3日讯 2026年元旦假期，湖南文旅市场迎来"开门红"。省文旅厅数据显示，三天假期全 省累计接待游客1445.91万人次，实现旅游总花费154.8亿元。人流、消费双双走高，假日旅游活力奔 涌，折射出湖南文旅供给持续升级、消费潜力加速释放的良好态势。 数据： 城市街巷热闹，古镇景区"人从众" 从数据看人气，更能感受到"热度"。元旦假期省外游客179.86万人次，占比为12.44%。元旦假期游客总 花费154.8亿元，其中省外游客总花费20.59亿元，占比13.30%。根据客流摄像头监测大数据建模分析， 长沙潮宗街、韶山旅游区、凤凰古城成为最受欢迎的开放式景区；岳麓山—橘子洲、南岳衡山、张家界 武陵源—天门山位列封闭式景区前三名，经典景区持续释放强劲吸引力。 元旦期间，望城靖港古镇被"年味"填满，"元旦遛娃集结号·靖港潮玩福气年"系列活动让千年古镇化身 沉浸式演艺空间：楚河码头成了露天舞台，魔 ...

1月3日，同程旅行发布的《2026元旦假期旅行消费报告》(下称"《报告》")显示，三天连休小长假叠加 拼假一族掀起的"请3休8"浪潮，强力拉动元旦假期出游需求。同程旅行平台上，元旦假期前后机票、酒 店、民宿等主要产品预订呈量价齐升的局面。首个小长假供需两旺的发展势头，也为2026年文旅消费市 场繁荣增长开了一个好头。 《报告》显示，元旦假期核心城市群短途游与"南北互换"长线游交织并行。其中，京津冀、长三角、珠 三角城市群内短途微度假颇为火爆，冰雪游和避寒游两大经典旅游主题下，东北三省、海南、云南、新 疆、四川、福建、广西等包揽元旦长线游热门流向。 用户对跨年仪式感的追求，令元旦旅行消费"品质化升级"趋势愈发显著。同程旅行平台上，元旦假期高 品质酒店、精品民宿、定制小团等产品预订热度显著提升。"请3休8"拼假模式催热的东南亚、欧洲出境 游，进一步拉升了元旦假期整体客单价水平。 今年元旦，用户玩法也更加精彩纷呈。《报告》提到，海南全岛封关、"广德三件套"走红、《疯狂动物 城2》热映等超级热点接连涌现，带动元旦假期免税购物游、美食游以及影视旅游热度飙涨。 跨年的"N种打开方式" 当大批用户涌向上海迪士尼度假区、珠海 ...

在群众最关切的产品供给方面，济宁将常态化开展各类消费活动，鼓励开发性价比高、契合大众需求的文旅产品；同时加快文旅项目改造建设，深化文商 旅体农融合消费，进一步拓展文旅消费空间。 在场景打造上，济宁将推动夜间、科技、美食、演艺、交通、住宿等与文旅深度相融，重点培育夜间演艺、沉浸式演出、美食体验、低空旅游、主题住宿 等特色业态，以多场景融合丰富消费者游览体验。 在消费模式创新上，多举措提升文旅产业核心价值。着力重构景区经济，推动景区联动发展、优化布局和服务。发展票根经济，推行"票据+"优惠措施， 实现1张票根N种玩法。遗产经济方面，打造文物主题游径，推动非遗进景区、进街区。场馆经济方面，推动现有文化、文博场馆提升服务，着力为群众 打造"家门口的文化殿堂"。 文旅消费是促进产业融合、推动文化繁荣、改善社会民生的重要引擎。为充分发挥文化赋能、旅游带动作用，近日，济宁市发布《关于进一步扩大文化和 旅游消费的实施方案》(以下简称《实施方案》)，《实施方案》全面落实省政府办公厅《关于进一步扩大文化和旅游消费的工作方案》(鲁政办字〔2025〕 119号)要求，围绕不断激发文旅消费活力，提出系列工作举措。 与上级政策文件和以往 ...

（来源：千龙网） 北京城市副中心再添一处新地标。上周五(19日)，与北京环球影城一路之隔的湾里国际商业娱乐综合体 开启试运营。记者了解到，试运营短短三天，湾里·王府井WellTown共迎来42万名顾客。本周五，湾里 商业综合体将正式开业，届时将有上百场精彩活动邀市民游客前来尝鲜、体验。 400余家品牌店齐亮相 湾里项目共有三大主营业态，其中诺岚酒店此前已率先开启试运营，此次启动试运营的为王府井 WellTown和汀云小镇。 12月19日上午9时30分，北青报记者在王府井WellTown看到，不少顾客在商场门口排起长队。"我家离 这儿走路不到10分钟，每天遛弯儿时都会过来看看。今天终于试营业了，以后全家聚会、日常购物都可 以来这里，太开心了！"家住花庄地铁站附近的李女士兴奋地说。 城市首店比例达六成 城市首店和通州首店云集，也是湾里的亮点之一。北青报记者了解到，王府井WellTown中的城市首店 比例达到六成。汀云小镇则汇聚50余家优质品牌，含10余家全国及城市首店、20余家通州首店，全方位 满足多元消费需求。12月27日，与王府井WellTown配套的湾里当代艺术中心也将迎来首展，未来将持 续推出展览、音乐、 ...

本报讯 （记者殷高峰）12月18日，陕西旅游（603402）文化产业股份有限公司（以下简称"陕西旅 游"）发布首次公开发行股票并在主板上市招股说明书提示性公告。陕西旅游首次公开发行人民币普通 股并在主板上市的申请已经上海证券交易所主板上市委员会审议通过，并已经中国证券监督管理委员会 证监许可〔2025〕2568号同意注册。 根据同日披露的首次公开发行股票并在主板上市招股说明书，预计将于12月22日开启申购，证券简称： 陕西旅游，证券代码：603402。 作为一家主要从事旅游演艺、旅游索道和旅游餐饮的综合性文旅运营企业，陕西旅游完美契合了主 板"大盘蓝筹"的定位——业务模式成熟、经营业绩稳定、规模较大且具有显著的行业代表性。 数据显示，公司2023年度、2024年度及2025年1月—6月分别实现营业收入10.88亿元、12.63亿元和5.16 亿元，实现归属于母公司所有者的净利润4.27亿元、5.12亿元和2.04亿元，表现出了较强的盈利能力及 长期竞争力。 在文旅行业整体复苏的背景下，陕西旅游凭借其不可复制的资源禀赋和精细化的运营管理能力，展现出 了极强的盈利韧性和阿尔法（Alpha）收益潜力。公司不仅是陕西 ...

Core Insights - The article highlights the ongoing growth in winter tourism driven by unique local resources, supportive policies, and optimized services, showcasing vibrant consumer activity and new economic dynamics [2] Group 1: Cultural and Natural Attractions - The ancient ginkgo trees in Nanyue Hengshan, aged over 1400 years, are attracting numerous visitors during their peak viewing season [4] - In Qufu, Shandong, the promotion of traditional culture is drawing a steady stream of tourists to the Confucius Temple [6] - The Grand Canal, which runs through Jining, is being revitalized through the development of cultural districts that celebrate its historical significance [9] Group 2: Technological Enhancements in Tourism - The scenic area at the foot of Mount Ni is utilizing various digital technologies to provide immersive night tour experiences for visitors [10] - Ski resorts in Urumqi, Xinjiang, are undergoing comprehensive upgrades in facilities and smart systems to enhance the winter sports experience [11] - The Silk Road Mountain Resort has introduced self-service ticketing to alleviate long queues, significantly improving ticket purchasing efficiency [13] Group 3: Local Markets and Consumer Engagement - The Cao Wa market in Linshu County, Shandong, attracts large crowds with its vibrant atmosphere, featuring over 2000 stalls across various categories [16][18] - The market's popularity is evidenced by high sales figures, such as a food stall selling 100 pots of fried buns with a revenue of 7000 yuan, and a rice cake stall selling two tons with earnings of 30,000 to 40,000 yuan [18] - The diverse consumer experiences being created across regions are contributing to the sustained growth of the winter cultural tourism market, reflecting new economic momentum [19]

Core Insights - Yangzhou is experiencing a significant cultural tourism boom, with retail sales growth leading Jiangsu province for three consecutive years and double-digit growth in retail sales for nearly 30 months [1][2] Policy Framework - Yangzhou has positioned tourism as a permanent core industry, implementing systematic policies to stimulate economic growth through cultural tourism [2] - High-level initiatives include the establishment of a comprehensive development framework and the introduction of policies to shift tourism focus from sightseeing to full-scale tourism [2] - The city has allocated over 100 million yuan annually to promote cultural tourism and consumer spending, with significant sales generated through various initiatives [2] Cultural and Tourism Development - The city's cultural heritage is leveraged to enhance tourism, with various themed events and activities throughout the year, resulting in a 13.8% increase in visitor numbers and a 13.2% increase in consumer spending in the first nine months of 2025 [3] - Integration of sports events into tourism strategies has created a new consumption trend, linking major sporting events to local hospitality and retail sectors [3] Consumer Experience Enhancement - Yangzhou is transforming its consumer landscape by creating engaging spaces and experiences, both online and offline, to attract visitors [4][5] - The city has introduced innovative digital experiences and immersive activities to revitalize historical sites and enhance visitor engagement [4] Service Quality Improvement - A focus on high-quality service is essential for the tourism industry, with initiatives aimed at improving visitor experiences through smart technology and dedicated service points [6] - Yangzhou has implemented a rapid response system for visitor inquiries and complaints, ensuring a high level of customer satisfaction [6]