Core Viewpoint - The recent hygiene issues at Atour Hotels, particularly the discovery of a pillowcase marked with a hospital logo, have raised significant public concern regarding cleanliness and safety standards in the hotel industry [2][4]. Group 1: Hygiene Issues - Atour Hotels faced criticism after a guest found a pillowcase with the logo of a local hospital, leading to worries about hygiene and safety [2]. - The hotel attributed the issue to a serious error by its laundry supplier, which has since been terminated, and stated that a 100% inspection of room linens was conducted [2][4]. - This incident follows a previous hygiene issue in March, where hair was found in showerheads at another Atour location, raising questions about the cleanliness of their facilities [5][6]. Group 2: Industry Practices - The laundering of hotel linens is often outsourced to third-party companies, which can lead to inconsistent hygiene standards due to varying quality among suppliers [3]. - Historical incidents have shown that improper laundering practices can result in serious hygiene violations, such as mixing contaminated linens [3][4]. - The standards for laundering hospital linens are significantly higher than those for hotel linens, increasing the risk of cross-contamination when mixed [4]. Group 3: Business Performance - As of March 31, 2023, Atour operates 1,727 hotels with approximately 190,000 rooms, and has seen a 35% year-on-year increase in registered personal members [5]. - Retail business, particularly the "Deep Sleep Pillow PRO series," has become a significant growth driver, with retail revenue increasing by 126.2% to 2.198 billion yuan in 2024 [7]. - Despite the growth in retail, the core accommodation business is under pressure, with key metrics such as average daily room rate and occupancy rate showing declines [8]. Group 4: Future Outlook - Atour plans to continue expanding its hotel network, with an expectation to open 500 new hotels by 2025, while retail revenue is projected to grow by at least 35% [8]. - The company aims to integrate its hotel and retail operations to enhance cross-consumption opportunities and improve overall service quality [8].