Core Viewpoint - The fate of German sports brand Puma is at a crossroads, with speculation surrounding the potential sale of its 29% stake held by Artémis, as indicated by François-Henri Pinault, chairman of Artémis [1][2][3] Group 1: Artémis and Puma's Stake - Artémis, the investment platform of the Pinault family, is considering selling its 29% stake in Puma, which has been a long-term strategic investment since the 2018 spin-off from Kering [2][3] - The current market undervaluation of Puma's stock has led to a cautious approach from Artémis, indicating that now is not the right time for a sale [1][3][4] - As of September 10, 2023, the value of Artémis's stake in Puma is approximately €812 million (around 6.8 billion RMB) [3] Group 2: Market Dynamics and Potential Buyers - The global sports market is dominated by Nike and Adidas, making Puma an attractive acquisition target due to its historical significance and distribution network [1][5][9] - Potential buyers include Chinese brands Anta and Li Ning, both of which are looking to expand their international presence [7][9] - Anta has been actively pursuing a multi-brand global strategy, while Li Ning aims to leverage its "Guochao" positioning for international growth [8][9] Group 3: Financial Performance - Puma reported revenues of €8.817 billion and a net profit of €282 million for the year 2024 [6] - Both Anta and Li Ning have substantial cash reserves, with Li Ning holding approximately 19.2 billion RMB and Anta having 31.5 billion RMB, providing them with the financial capability for potential acquisitions [10]