Workflow
亚米
icon
Search documents
来伊份第八届进博会签约2.5亿元再创新高,夯实全球供应链信心
Xin Lang Cai Jing· 2025-11-10 04:35
Core Viewpoint - Shanghai Laiyifen Co., Ltd. showcased impressive results at the 8th China International Import Expo, highlighting its strategic partnerships and commitment to health-oriented products [1][3]. Group 1: Strategic Partnerships - Laiyifen's new strategic positioning was prominently displayed through partnerships with strong global brands, including Malaysia's BENNS, Italy's Ferrero, and Belgium's Jules Destrooper [3][5]. - The signing ceremony featured both long-standing partners and new entrants, emphasizing the company's collaborative approach to expanding its product offerings [5][9]. Group 2: Health and Quality Focus - Laiyifen introduced a range of snacks that combine global flavors with health attributes, such as the potassium and fiber-rich "Yami Fig" from Iran, aligning with the national strategy of promoting health [7][9]. - The introduction of health-oriented products reflects Laiyifen's response to consumer upgrades and its role in supply-side reform within the industry [9]. Group 3: Record-Breaking Agreements - The signing of a record 250 million yuan order signifies a strong commitment to enhancing the global supply chain and represents a critical step in the company's dual circulation strategy of "going out + importing" [14][17]. - Since its debut at the expo in 2018, Laiyifen has accumulated over 1.47 billion yuan in procurement, marking significant growth and strategic advancement as a "global brand management ecosystem platform" [17]. Group 4: Future Outlook - The company aims to leverage the Import Expo as a strategic bridge to strengthen its brand philosophy of "global quality, healthy living," creating a diverse and health-conscious product landscape for consumers [15].