Group 1 - The core theme of the "2025 China (Guangzhou) Cross-Border E-Commerce Summit Forum" is "From Localization to Globalization - Breaking Through and Growing in Cross-Border E-Commerce" [3] - The forum aims to provide insights on policy benefits, market trends, and practical solutions for industry practitioners to unlock new paths for global growth [3][29] - The event is organized by Guangdong Canton Trade Global Technology Co., Ltd., highlighting the importance of cross-border e-commerce as a key driver for Chinese brands to connect with global markets [1][29] Group 2 - The chairman of Guangdong Canton Trade Global Technology Co., Ltd., Chen Gang, emphasized the transition of Chinese cross-border e-commerce from "scale expansion" to "quality improvement" during his opening remarks [13] - The company introduced a subsidy policy for overseas exhibitions, offering up to 30,000 yuan per booth to cover 80% of costs, supporting participation in up to five overseas exhibitions per year [15] - The forum featured various experts discussing strategies for Chinese brands to adapt to the changing global consumer landscape, emphasizing the necessity of localization for survival [17] Group 3 - Coupang's South China regional recruitment manager, Phoebe Peng, discussed the "Rocket Delivery" model, which enables next-day delivery across South Korea and reduces seller logistics costs by over 30% [19] - AliExpress's South China regional operations expert shared insights on the platform's "cross-border dual-track" strategy, catering to different merchant needs with self-operated and fully managed services [21] - SHEIN's platform manager announced the expansion of its semi-managed model, allowing sellers to focus on supply while SHEIN handles operations, logistics, and after-sales services [23] Group 4 - Amazon's global store representative highlighted new opportunities in emerging markets like Saudi Arabia and Poland, where competition is low and local warehousing is established [25] - The chairman of Youida International Logistics presented a comprehensive logistics solution for Southeast Asia, addressing the "last mile" delivery challenges with a combination of sea freight and local distribution [27] - The forum served as a platform for industry trend analysis and practical resource connections, aiming to build a full-service ecosystem for Chinese enterprises to thrive globally [29]

Group 1 - The 2025 Global Cross-Border E-Commerce Trade Expo concluded successfully, attracting 116,000 attendees and generating 33,000 foreign trade procurement intentions, 25,000 cross-border e-commerce service cooperation intentions, and 12,000 platform entry intentions [1] - The expo featured a significant increase in scale, expanding from one hall in 2024 to four halls covering 70,000 square meters, with participation from 39 cross-border e-commerce platforms, 150 service providers, 1,000 source factories, 100 universities, and 100 recruiting companies [2] - The event showcased over 10,000 product categories, including outdoor goods, home textiles, baby toys, leather bags, protective gear, and consumer electronics, facilitating numerous buyer orders for participating companies [4] Group 2 - Key cross-border e-commerce parks and platforms, such as Alibaba's Digital Ecological Innovation Park and Yandex Market's first Asia-Pacific merchant service center, established a presence at the expo, with over 5,000 visitors at Amazon's booth [3] - The event fostered international trade relationships, with many foreign trade companies receiving buyer orders, exemplified by Taizhou Yuanchuang Outdoor Products Co., which secured an order for 2,800 sets of outdoor furniture valued at over 1 million yuan [4] - The expo also highlighted the comprehensive cross-border e-commerce one-stop operation service system introduced by Leqi Group, attracting 100 businesses interested in Amazon operations, distribution, and TikTok marketing [5]