2月24日，在广东省高质量发展大会上，广州希音国际进出口有限公司创始人兼董事长许仰天作为企业 代表发言，分享了这家从广州成长起来的全球时尚巨头的发展历程与未来愿景。他表示，希音自2014年 落户广州以来，保持高速增长，2025年平台出口额超千亿元，业务覆盖160多个国家和地区，已成长为 全球三大时尚零售商之一。 他表示，希音的数字化工具已向生态内全链条开放，帮助工厂实现信息透明化、管理精细化，2025年开 展培训近600场，覆盖供应商3.7万次。 "广东是希音的根，也是我们奋斗的起点。"许仰天表示，将继续扎根广东，投入超100亿元建设希音智 慧供应链总部，共同打造世界级的时尚产业集群。让"广东智造"成为全球时尚产业的新标杆。 （文章来源：21世纪经济报道） 谈及企业快速成长的密码，他将其归结于广东完备的产业生态和"无事不扰、有求必应"的营商环境。从 番禺的服装工厂到白云的物流枢纽，遍布全省的产业链条为希音独创的"小单快反"模式提供了核心支 撑，使其能将设计稿到交付的周期压缩至2—3周。 在他看来，制造业与服务业的深度融合是希音的核心竞争力。企业以数据为纽带，将碎片化需求转化为 生产指令，同时将跨境物流与制造环 ...

每经编辑｜程鹏 2月24日，2026广东省高质量发展大会上，跨境快时尚电商巨头SHEIN希音创始人兼董事长许仰天出现在广东省高质量发展大会现场，并作为企业代表发 言。 他表示，希音自2014年落户广州，保持高速增长，2025年平台出口额已超千亿元。他还公布SHEIN计划未来三年在广东投入超过100亿元建设智慧供应 链。 许仰天在讲话中透露，SHEIN业务覆盖160多个国家和地区，已成长为全球三大时尚零售商之一。此前，胡润研究院发布的《2025全球独角兽榜》显示， SHEIN以3650亿元估值位列全球第九。 许仰天共分享了三点感悟，一是广东完备的产业生态、一流的营商环境，成就了希音的快速成长。希音与广东的结缘始于对产业生态的深度认同，从番禺 的服装工厂，到白云的物流枢纽，再到遍布全省的跨境电商生态，构成了希音"小单快反"模式的核心支撑，使其能将设计稿到交付的周期压缩至2-3周。 谈及企业快速成长的密码，许仰天将其归结于广东完备的产业生态和"无事不扰、有求必应"的营商环境。许仰天说："如今，希音在广东的合作供应商近 万家，带动省内就业超60万人，广东成为我们名副其实的发展沃土。" 二是制造业与服务业的深度融合，成 ...

2月24日消息，在今日举办的广东高质量发展大会上，SHEIN创始人兼董事长许仰天罕见露面，并发表 了公开演讲。 希音自2014年落户广州以来，保持高速增长，2025年平台出口额超千亿元，业务覆盖160多个国家和地 区，已成长为全球三大时尚零售商之一。 许仰天认为，广东完备的产业生态、一流的营商环境，成就了希音的快速成长。从番禺的服装工厂，到 白云的物流枢纽，再到遍布全省的跨境电商生态，广东的产业生态构成了希音"小单快反"模式的核心支 撑。此外，广东一流的营商环境更为希音提供了发展沃土。"'无事不扰、有求必应'的贴心服务，让我 们放开手脚，坚定了把供应链总部落户广州的信心。"许仰天表示。 专题：广东省高质量发展大会 2月24日消息，在今日举办的广东高质量发展大会上，SHEIN创始人兼董事长许仰天罕见露面，并发表 了公开演讲。 新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目 的，并不意味着赞同其观点或证实其描述。 希音自2014年落户广州以来，保持高速增长，2025年平台出口额超千亿元，业务覆盖160多个国家和地 区，已成长为全球三大时尚零售商之一。 责任编辑：李思阳 ...

Core Viewpoint - SHEIN has emerged as a leading player in the global fashion retail market, leveraging innovative digital supply chain solutions to address traditional industry challenges such as high inventory risks and production inefficiencies [2][12]. Group 1: Industry Transformation - The improvement in China's traditional manufacturing industry is attributed to continuous training of frontline workers, innovative tools, and the digitalization of the entire production and distribution chain [1]. - SHEIN's flexible supply chain model has allowed it to surpass competitors like ZARA, H&M, and Uniqlo, becoming the third-largest fashion retailer globally, following Nike and Adidas [2]. - The company has developed over 180 innovative tools by 2025, enhancing production efficiency by an average of 35% for suppliers [5]. Group 2: Technological Innovation - SHEIN's manufacturing innovation research center has played a crucial role in developing tools that streamline production processes, such as combining multiple sewing steps into one, which can increase efficiency by up to 40% [3][5]. - The introduction of digital heat transfer printing technology has significantly reduced the time from design to production, compressing the cycle from 4-6 weeks to just 7-15 days, while also minimizing water usage [9][10]. Group 3: Supplier Empowerment - SHEIN has conducted nearly 600 training sessions for suppliers in 2025, covering approximately 37,000 instances, to enhance skills and management capabilities within the industry [6]. - The company has established a robust digital management system that provides suppliers with stable orders and clear timelines, improving their operational efficiency [13]. Group 4: Environmental Impact - SHEIN's transition to using new energy vehicles for logistics has contributed to reducing carbon emissions, showcasing the company's commitment to sustainable practices [10]. - The digital heat transfer printing technology employed by SHEIN is verified to consume zero water resources, representing a significant advancement in eco-friendly production methods [9]. Group 5: Market Expansion - The cross-border e-commerce sector, represented by SHEIN, has shown steady growth, with exports reaching approximately 1.63 trillion yuan in the first three quarters of 2025, marking a 6.6% increase year-on-year [12]. - SHEIN's "500 Cities Industrial Belt Going Abroad Plan" has expanded its reach to nearly 400 cities, fostering brand development and international market access for local businesses [14].

Core Viewpoint - SHEIN's latest financial report reveals that the majority of its profits and tax revenues are concentrated in Singapore rather than its supply chain hub in China, highlighting a strategic shift in its global operations [1][10]. Financial Performance - SHEIN's Singapore headquarters is projected to achieve revenue of $37.04 billion in 2024, representing a nearly 20% year-on-year growth, with pre-tax profits of $1.29 billion [1][3]. - The revenue figures for SHEIN's Singapore operations from 2022 to 2024 are $21.58 billion, $30.91 billion, and $37.04 billion respectively, with EBIT of $703 million, $1.49 billion, and $1.33 billion for the same years [2][3]. Tax Contributions - In 2024, SHEIN is expected to pay approximately $1.89 billion in taxes to Singapore, with cumulative tax payments exceeding 3.3 billion RMB over the past four years [1][3]. Global Headquarters Role - SHEIN's Singapore headquarters has evolved into a global hub encompassing procurement, trade, financial investment, brand management, and tax compliance, allowing the company to retain profit margins within Singapore [4][6]. Supply Chain Dynamics - The Singapore headquarters bears 82% of the group's sales costs and holds core procurement and pricing authority, indicating that Chinese factories primarily serve as production sites with limited profit margins [6][10]. Challenges in Globalization - SHEIN's efforts to downplay its Chinese background and present itself as a global company have faced challenges, particularly in its attempts to navigate regulatory scrutiny and pursue overseas listings [7][10]. - The company has encountered multiple setbacks in its listing journey, including stalled applications in the U.S. and U.K. due to regulatory concerns, with its valuation dropping to approximately $50 billion [9][10].

Core Insights - The overlap of the National Day and Mid-Autumn Festival holiday with the optimal viewing period of the Qiantang River tidal bore has significantly boosted tourism in Haining, Zhejiang [3] - Haining's A-level tourist attractions and 3A-level scenic villages received over 1.95 million visitors during the recent holiday, marking a year-on-year increase of 96.2% [3] - The tidal bore phenomenon has also stimulated local consumption, particularly in the China Leather City market, where many consumers visited after watching the tide [3] Industry Trends - To better convert tourist traffic into local spending, Haining's fashion industry is shifting towards a "small batch quick response" model, reducing the time from design to market launch to just two months, which is over 50% faster than traditional methods [5]

Group 1 - The recent National Day and Mid-Autumn Festival holiday coincided with the best viewing period for the Qiantang River tide, leading to a surge in tourism and consumption in Haining, Zhejiang [1][5] - During the holiday, Haining received over 1.95 million visitors, marking a year-on-year increase of 96.2% [5] - The influx of tourists has significantly boosted local consumption, particularly in the Haining China Leather City, where many consumers visited for shopping after viewing the tide [8] Group 2 - To better convert tourist traffic into local consumption, Haining's fashion industry is shifting towards a "small batch, quick response" model, reducing the time from design to market launch to just two months, which is over 50% faster than traditional methods [10] - The introduction of "AI designers" has further accelerated the process, enabling the creation of a new design in just half an hour [10] - During the holiday, Haining China Leather City saw a foot traffic of nearly 420,000 visitors, with sales of fashion items such as leather jackets and bags exceeding 100 million yuan [11]

Core Insights - A strong "employment wave" is emerging in certain manufacturing sectors despite widespread labor shortages faced by many manufacturers [1][2] - The surge in orders is driven by the global consumer market connected through cross-border e-commerce, contrasting sharply with the traditional stagnation in foreign trade [2] Group 1: Employment Demand - Manufacturers are urgently hiring due to increased orders, with some factories needing to expand their workforce significantly, such as a shoe factory in Guangdong requiring over 100 new employees [4] - The kitchenware manufacturer has expanded its factory size to 10,000 square meters and employs over 200 workers, reflecting a similar trend of growth and hiring challenges [6] Group 2: Order Stability and Production Expansion - The uncertainty of traditional foreign trade orders has historically deterred manufacturers from expanding production, but cross-border e-commerce has changed this dynamic by providing stable, predictable orders [8][10] - Platforms like SHEIN utilize a "small batch quick response" model, allowing factories to adjust production based on market feedback, thus reducing inventory risks and increasing production efficiency [10] Group 3: Talent Structure Transformation - The shift towards cross-border e-commerce is not only changing order models but also reshaping the operational capabilities and talent requirements of manufacturing businesses [14] - There is a dual upgrade in talent needs, with traditional roles requiring enhanced skills and new positions emerging that focus on comprehensive operations rather than just manufacturing [16] Group 4: High-Quality Export Engine - The integration of cross-border e-commerce with industrial clusters is becoming a new engine for high-quality exports from China, enabling factories to directly reach global consumers and gather market insights [18][20] - This proactive approach to product development, moving from reactive to predictive, is crucial for upgrading manufacturing capabilities [18] Group 5: Conclusion and Future Outlook - Cross-border e-commerce transcends mere transactions, driving industrial upgrades and individual growth by connecting local industrial clusters with global markets [22] - As the global e-commerce consumption peak approaches, the employment wave and underlying industrial transformation driven by cross-border e-commerce are set to continue across various industrial clusters in China [23]

Group 1 - The core theme of the "2025 China (Guangzhou) Cross-Border E-Commerce Summit Forum" is "From Localization to Globalization - Breaking Through and Growing in Cross-Border E-Commerce" [3] - The forum aims to provide insights on policy benefits, market trends, and practical solutions for industry practitioners to unlock new paths for global growth [3][29] - The event is organized by Guangdong Canton Trade Global Technology Co., Ltd., highlighting the importance of cross-border e-commerce as a key driver for Chinese brands to connect with global markets [1][29] Group 2 - The chairman of Guangdong Canton Trade Global Technology Co., Ltd., Chen Gang, emphasized the transition of Chinese cross-border e-commerce from "scale expansion" to "quality improvement" during his opening remarks [13] - The company introduced a subsidy policy for overseas exhibitions, offering up to 30,000 yuan per booth to cover 80% of costs, supporting participation in up to five overseas exhibitions per year [15] - The forum featured various experts discussing strategies for Chinese brands to adapt to the changing global consumer landscape, emphasizing the necessity of localization for survival [17] Group 3 - Coupang's South China regional recruitment manager, Phoebe Peng, discussed the "Rocket Delivery" model, which enables next-day delivery across South Korea and reduces seller logistics costs by over 30% [19] - AliExpress's South China regional operations expert shared insights on the platform's "cross-border dual-track" strategy, catering to different merchant needs with self-operated and fully managed services [21] - SHEIN's platform manager announced the expansion of its semi-managed model, allowing sellers to focus on supply while SHEIN handles operations, logistics, and after-sales services [23] Group 4 - Amazon's global store representative highlighted new opportunities in emerging markets like Saudi Arabia and Poland, where competition is low and local warehousing is established [25] - The chairman of Youida International Logistics presented a comprehensive logistics solution for Southeast Asia, addressing the "last mile" delivery challenges with a combination of sea freight and local distribution [27] - The forum served as a platform for industry trend analysis and practical resource connections, aiming to build a full-service ecosystem for Chinese enterprises to thrive globally [29]

Core Insights - The fast fashion industry in Guangzhou relies heavily on the unique ecosystem of urban villages, enabling a rapid response to market demands through a small-batch, quick-turnaround production model [1][21] - The high efficiency of the supply chain is supported by the geographical proximity of suppliers and manufacturers, allowing for minimal time costs and rapid order fulfillment [2][15] - The embedded distribution of support services within urban villages significantly reduces the time required for production processes, enhancing overall operational efficiency [3][10] Supply Chain Efficiency - Urban villages create a high-density supply chain cluster that minimizes time costs, ensuring swift conversion of production orders into physical products [2] - The proximity of fabric and accessory suppliers allows for near-instantaneous procurement, exemplified by a case where a dress order was completed in just 23 hours [2] - The spatial organization within urban villages allows for a 60% reduction in response costs for urgent orders compared to more traditional industrial parks [3] Cost Structure and Business Viability - The structure of the Guangzhou garment industry is pyramid-shaped, with a significant proportion of small enterprises benefiting from low-cost operational environments in urban villages [7] - The low entry barriers and flexible space utilization in urban villages enable small businesses to thrive, with rental costs significantly lower than those in formal industrial parks [8][20] - The ability to adjust production spaces flexibly allows for high utilization rates and reduced idle costs, enhancing the survival of small enterprises [9] Labor Flexibility - The seasonal nature of the garment industry necessitates a flexible labor system, which urban villages provide through a combination of informal labor markets and community networks [12] - Daily labor markets and familiar networks facilitate quick recruitment, allowing factories to adapt labor needs based on order fluctuations [12][13] - The implementation of flexible working hours and piece-rate pay incentivizes productivity while maintaining stable income for workers [14] Collaborative Efficiency - The close proximity of production stages within urban villages enhances collaboration and reduces logistical costs, significantly improving overall efficiency [15][16] - Informal information networks among stakeholders accelerate the flow of market signals, allowing for rapid adaptation to consumer demands [17] - Specialized production areas within urban villages foster expertise and resource sharing, leading to enhanced collective productivity [18] Inclusive Economic Environment - The presence of informal economic structures in urban villages lowers barriers to entry for new market participants, fostering a competitive and dynamic industry ecosystem [18][19] - Flexible governance strategies allow small enterprises to operate within regulatory frameworks while maintaining production continuity [19] - The active second-hand machinery market significantly reduces equipment costs for small businesses, facilitating their operational sustainability [20]