为了把流量更好地转化成留在当地的消费。海宁的时尚产业积极转向"小单快反"模式：一个服饰新款， 从研发到投入市场，周期只要两个月，相比传统模式速度快了50%以上。 转载请注明央视财经 编辑：王昕宇 （央视财经《正点财经》）从国庆假期到农历八月十八，浙江海宁通过钱塘江大潮迎流，带动了当地文 旅、餐饮、时尚等产业的消费热潮。 今年国庆中秋假期与钱塘江大潮的最佳观赏期高度重合，吸引了更多游客到浙江海宁来观潮、旅游。数 据显示，刚刚过去的国庆长假，海宁市A级以上旅游景区和3A级景区村庄接待游客已经超过195万人 次，同比增长96.2%。钱塘江大潮也带来了消费潮，在海宁中国皮革城市场内，不少消费者都是观赏了 大潮后过来购物的。 ...

央视网消息：刚刚过去的国庆中秋假期，是钱塘江大潮的最佳观赏期。借大潮"东风"，浙江海宁带当地文旅、餐饮、时尚等产业都 掀起了消费热潮。 为了将流量更好地转化为本地消费，海宁时尚产业积极转向"小单快反"模式。服饰新款从研发到上市仅需2个月，迭代周期不超半 年，速度较传统模式快50%以上。当地还引入"AI设计师"，半小时就能出一个新款。 假期内，海宁中国皮革城购物客流量近42万人次，同比增两成多，皮衣、皮包等时尚消费品销售额超1亿元。 2025年国庆中秋假期与钱江潮最佳观赏期重合，吸引大量游客到浙江海宁来观潮、旅游。数据显示，这个假期，海宁市接待游客超 195万人次，同比增长96.2%。 大潮引客来，更催热消费。海宁中国皮革城内，不少消费者观潮后专程前来购物。 ...

Core Insights - A strong "employment wave" is emerging in certain manufacturing sectors despite widespread labor shortages faced by many manufacturers [1][2] - The surge in orders is driven by the global consumer market connected through cross-border e-commerce, contrasting sharply with the traditional stagnation in foreign trade [2] Group 1: Employment Demand - Manufacturers are urgently hiring due to increased orders, with some factories needing to expand their workforce significantly, such as a shoe factory in Guangdong requiring over 100 new employees [4] - The kitchenware manufacturer has expanded its factory size to 10,000 square meters and employs over 200 workers, reflecting a similar trend of growth and hiring challenges [6] Group 2: Order Stability and Production Expansion - The uncertainty of traditional foreign trade orders has historically deterred manufacturers from expanding production, but cross-border e-commerce has changed this dynamic by providing stable, predictable orders [8][10] - Platforms like SHEIN utilize a "small batch quick response" model, allowing factories to adjust production based on market feedback, thus reducing inventory risks and increasing production efficiency [10] Group 3: Talent Structure Transformation - The shift towards cross-border e-commerce is not only changing order models but also reshaping the operational capabilities and talent requirements of manufacturing businesses [14] - There is a dual upgrade in talent needs, with traditional roles requiring enhanced skills and new positions emerging that focus on comprehensive operations rather than just manufacturing [16] Group 4: High-Quality Export Engine - The integration of cross-border e-commerce with industrial clusters is becoming a new engine for high-quality exports from China, enabling factories to directly reach global consumers and gather market insights [18][20] - This proactive approach to product development, moving from reactive to predictive, is crucial for upgrading manufacturing capabilities [18] Group 5: Conclusion and Future Outlook - Cross-border e-commerce transcends mere transactions, driving industrial upgrades and individual growth by connecting local industrial clusters with global markets [22] - As the global e-commerce consumption peak approaches, the employment wave and underlying industrial transformation driven by cross-border e-commerce are set to continue across various industrial clusters in China [23]

Group 1 - The core theme of the "2025 China (Guangzhou) Cross-Border E-Commerce Summit Forum" is "From Localization to Globalization - Breaking Through and Growing in Cross-Border E-Commerce" [3] - The forum aims to provide insights on policy benefits, market trends, and practical solutions for industry practitioners to unlock new paths for global growth [3][29] - The event is organized by Guangdong Canton Trade Global Technology Co., Ltd., highlighting the importance of cross-border e-commerce as a key driver for Chinese brands to connect with global markets [1][29] Group 2 - The chairman of Guangdong Canton Trade Global Technology Co., Ltd., Chen Gang, emphasized the transition of Chinese cross-border e-commerce from "scale expansion" to "quality improvement" during his opening remarks [13] - The company introduced a subsidy policy for overseas exhibitions, offering up to 30,000 yuan per booth to cover 80% of costs, supporting participation in up to five overseas exhibitions per year [15] - The forum featured various experts discussing strategies for Chinese brands to adapt to the changing global consumer landscape, emphasizing the necessity of localization for survival [17] Group 3 - Coupang's South China regional recruitment manager, Phoebe Peng, discussed the "Rocket Delivery" model, which enables next-day delivery across South Korea and reduces seller logistics costs by over 30% [19] - AliExpress's South China regional operations expert shared insights on the platform's "cross-border dual-track" strategy, catering to different merchant needs with self-operated and fully managed services [21] - SHEIN's platform manager announced the expansion of its semi-managed model, allowing sellers to focus on supply while SHEIN handles operations, logistics, and after-sales services [23] Group 4 - Amazon's global store representative highlighted new opportunities in emerging markets like Saudi Arabia and Poland, where competition is low and local warehousing is established [25] - The chairman of Youida International Logistics presented a comprehensive logistics solution for Southeast Asia, addressing the "last mile" delivery challenges with a combination of sea freight and local distribution [27] - The forum served as a platform for industry trend analysis and practical resource connections, aiming to build a full-service ecosystem for Chinese enterprises to thrive globally [29]

Core Insights - The fast fashion industry in Guangzhou relies heavily on the unique ecosystem of urban villages, enabling a rapid response to market demands through a small-batch, quick-turnaround production model [1][21] - The high efficiency of the supply chain is supported by the geographical proximity of suppliers and manufacturers, allowing for minimal time costs and rapid order fulfillment [2][15] - The embedded distribution of support services within urban villages significantly reduces the time required for production processes, enhancing overall operational efficiency [3][10] Supply Chain Efficiency - Urban villages create a high-density supply chain cluster that minimizes time costs, ensuring swift conversion of production orders into physical products [2] - The proximity of fabric and accessory suppliers allows for near-instantaneous procurement, exemplified by a case where a dress order was completed in just 23 hours [2] - The spatial organization within urban villages allows for a 60% reduction in response costs for urgent orders compared to more traditional industrial parks [3] Cost Structure and Business Viability - The structure of the Guangzhou garment industry is pyramid-shaped, with a significant proportion of small enterprises benefiting from low-cost operational environments in urban villages [7] - The low entry barriers and flexible space utilization in urban villages enable small businesses to thrive, with rental costs significantly lower than those in formal industrial parks [8][20] - The ability to adjust production spaces flexibly allows for high utilization rates and reduced idle costs, enhancing the survival of small enterprises [9] Labor Flexibility - The seasonal nature of the garment industry necessitates a flexible labor system, which urban villages provide through a combination of informal labor markets and community networks [12] - Daily labor markets and familiar networks facilitate quick recruitment, allowing factories to adapt labor needs based on order fluctuations [12][13] - The implementation of flexible working hours and piece-rate pay incentivizes productivity while maintaining stable income for workers [14] Collaborative Efficiency - The close proximity of production stages within urban villages enhances collaboration and reduces logistical costs, significantly improving overall efficiency [15][16] - Informal information networks among stakeholders accelerate the flow of market signals, allowing for rapid adaptation to consumer demands [17] - Specialized production areas within urban villages foster expertise and resource sharing, leading to enhanced collective productivity [18] Inclusive Economic Environment - The presence of informal economic structures in urban villages lowers barriers to entry for new market participants, fostering a competitive and dynamic industry ecosystem [18][19] - Flexible governance strategies allow small enterprises to operate within regulatory frameworks while maintaining production continuity [19] - The active second-hand machinery market significantly reduces equipment costs for small businesses, facilitating their operational sustainability [20]

Core Insights - The "潮玩" (trendy toys) market is experiencing significant volatility, with the rise and fall of IPs (intellectual properties) impacting company valuations dramatically [1] - Black Play Technology (黑玩科技), a digital cultural enterprise established in 2022, has gained recognition in the trendy toy sector with its core IP "哦崽" (Oh Zai), which resonates with young consumers through emotional engagement [2][4] - The industry is shifting from rapid expansion to a focus on value cultivation, with consumers increasingly seeking meaningful stories and emotional connections behind the products [4][6] Company Overview - Black Play, located in Chengdu, emphasizes a balanced approach between deepening IP development and rapid market response, rejecting the "996" work culture in favor of creativity and inspiration [2][10] - The company has over 200 employees, with an average age under 30, fostering a vibrant and optimistic work environment that aligns with the cultural essence of Chengdu [10][12] Market Trends - The Chinese trendy toy market is projected to reach 764 billion yuan by 2024 and 1,101 billion yuan by 2026, indicating robust growth potential [4] - The market is transitioning from a focus on blind box sales to a demand for products with content, design aesthetics, and emotional resonance [4][6] Strategic Approach - Black Play's strategy involves creating a diverse IP matrix to meet varying consumer emotional needs while ensuring that each IP is unique and not easily replicable [9] - The company aims to build a "cultural IP ecosystem," transitioning from a mere manufacturer to a creator of emotional connections and community [6][12] Expansion Plans - Black Play is targeting Southeast Asia for expansion, leveraging the region's young market and cultural similarities, with retail sales expected to exceed 100 million yuan by the end of 2024 [14] - The company employs a "small batch quick response" production system, reducing development cycles to 45 days, allowing for agile cultural adaptation and market validation [14]

在目睹敦煌网（ DHgate ）登上微博热搜的那一刻，李铭未曾料到，这家曾在疫情中缩减业务、甚至关闭多家分公司的企业，竟能在一场关税风暴 中实现逆转，绽放新的生机。 事实上，美国加征关税的阴影仍在蔓延。美国消费者对于未来商品价格可能如鸡蛋般飙升的担忧未曾消减。 在这样的背景下， DHgate 这一中国跨 境电商 App 却意外"点燃"了美国市场。其下载量在短短四天内激增 940% ，一举登顶美区 App Store 电商应用榜首，甚至超越了淘宝、 SHEIN 等电商巨头，从排名第 352 位飙升至全美第二，仅次于 ChatGPT ， 这在一定程度上缓解了当前外贸行业人士以及美国消费者的焦虑情绪。 | Top Apps & Games | | | --- | --- | | Updated an hour ago | | | Free Paid | Grossing | | 1. ChatGPT | | | Free · OpenAl | | | 2. DHgate-Online Wholesale Stores | | | Free · Digital Trading Science & Technol .. ...

Core Viewpoint - DHgate, a Chinese cross-border e-commerce platform, has experienced a significant surge in downloads and sales in the U.S. market amidst rising concerns over tariffs and potential price increases on goods, demonstrating its ability to adapt and thrive in challenging conditions [1][3][11]. Group 1: Market Performance - DHgate's app downloads in the U.S. skyrocketed by 940% within four days, reaching 65,100 downloads in a single day, making it the second most downloaded e-commerce app in the U.S., only behind ChatGPT [1][10]. - The platform has seen a substantial increase in sales, with some merchants reporting daily orders exceeding 100 and sales reaching over $6,000, with some even surpassing $10,000 [10][11]. Group 2: Consumer Behavior - U.S. consumers have developed a strong desire to stock up on Chinese goods due to fears of rising prices from tariffs, with social media discussions highlighting the cost savings of purchasing directly from China [3][12]. - TikTok videos revealing the production origins of popular brands have contributed to changing consumer perceptions, encouraging direct purchases from DHgate to bypass traditional retail channels [3][10]. Group 3: Business Strategy - DHgate's "small order quick response" model aligns well with the current demand for low-cost procurement and fast fulfillment, integrating Chinese factories with overseas warehouses to reduce logistics time to 3-5 days [10][14]. - The company has launched a "Tariff Protection Plan" to support merchants and consumers, ensuring that prices remain stable while providing dedicated logistics support [11][12]. Group 4: Industry Context - The cross-border e-commerce market in China is projected to reach a total import and export value of 2.63 trillion yuan in 2024, with exports accounting for over 70% of this figure [16]. - The growth of cross-border e-commerce is expected to continue, with an estimated global transaction scale of $4.8 trillion by 2025, indicating a significant opportunity for platforms like DHgate [16].