Core Insights - Amazon's Global Selling business celebrates its 25th anniversary, and the Global Store enters its 10th year in China, launching the 2025 Global Selling Cross-Border Summit in Hangzhou, where the "Next Generation Global Selling" initiative is unveiled [1][3] - The summit outlines four strategic priorities for 2026, focusing on AI integration, market expansion, supply chain innovation, and local support for cross-border e-commerce [3][4] Group 1: Strategic Initiatives - The four core strategies for 2026 are: "AI-driven, empowering quality innovation," "breaking boundaries to explore new growth territories," "smart supply chain transformation," and "local support for a new cross-border future" [3] - Over 40 innovative measures have been introduced to support Chinese export e-commerce businesses, covering supply chain, AI tools, site expansion, and brand development [3][4] Group 2: Supply Chain and Logistics - The "Next Generation Global Selling" aims to provide a full-service chain for sellers, allowing "one listing, one warehousing, global sales" [5] - The first Amazon Global Smart Hub Warehouse (GWD) will be established in Shenzhen, offering integrated services such as warehousing, customs clearance, and cross-border transportation, set to open in March 2026 [5][6] Group 3: AI Integration - AI technology is a core driver of the "Next Generation Global Selling," with new AI tools launched to enhance seller operations [8] - The upgraded seller platform will serve as an intelligent management center, simplifying tasks and predicting operational needs, while the Amazon Seller Assistant will provide decision-making support in various areas [8] Group 4: Performance of Chinese Sellers - Data from the summit indicates significant growth for Chinese sellers, with sales on Amazon's global sites reaching billions of items since 2025, and mature markets seeing over 15% sales growth [9] - The number of sellers achieving sales over $2 million, $5 million, and $8 million has increased by over 20%, with those surpassing $10 million growing nearly 30% [9]

Core Insights - Amazon Global Selling launched the "Next Generation Global Selling" strategy to provide comprehensive support for cross-border e-commerce businesses, facilitating efficient and straightforward global sales from the outset [1][3] - The event marks the 25th anniversary of Amazon's third-party seller business and the 10th anniversary of Amazon Global Selling in China, highlighting significant milestones in the company's cross-border e-commerce ecosystem [1][3] Group 1: Strategic Overview - The "Next Generation Global Selling" strategy includes three phases: "Global Quick Start," "Global Optimization," and "Global Deepening" [5] - In the Quick Start phase, Amazon introduced the Cross-border Selling program, allowing sellers to list products at competitive prices on global sites, with Amazon handling cross-border logistics [5] - The Optimization phase enables sellers to utilize Amazon's tools for optimizing product listings, pricing strategies, promotions, and advertising [5] - The Deepening phase allows sellers to use Amazon's Fulfillment by Amazon (FBA) services for global distribution from their inventory locations [5] Group 2: Technological Innovations - Amazon announced the launch of the Global Warehouse Distribution (GWD) center in Shenzhen, set to open in March 2026, which will integrate various logistics functions for seamless global service [6][8] - AI technology plays a crucial role in the "Next Generation Global Selling," with the introduction of a new seller platform that utilizes generative AI to assist sellers in managing their businesses more intelligently [8] - The upgraded Seller Assistant features Agentic AI capabilities, enabling autonomous reasoning, planning, and action, enhancing inventory and logistics optimization, compliance analysis, and marketing strategies [8][9] Group 3: Market Expansion Initiatives - Amazon introduced new seller incentive programs in Mexico and Brazil, offering up to 5% initial sales rewards for brand sellers, along with various cost-reduction initiatives across multiple countries [11] - The Amazon Haul program has expanded to 26 countries within a year, providing sellers with opportunities to sell low-priced products [11] - Amazon Business has reduced FBA shipping fees for bulk orders and launched insights into global procurement trends to help sellers tap into market potential [11] Group 4: Local Support and Engagement - Amazon Global Selling established a "Global Innovation + Local Service" model to support Chinese cross-border e-commerce businesses, with regional centers and offices providing comprehensive services [12] - The Asia-Pacific Innovation Center has hosted 20 events, attracting over 1,000 sellers, and has established local teams to offer account management, training, and AI empowerment [12]