Group 1 - The article discusses the comfort and quality of a specific pillow from a hotel brand, emphasizing its unique slow rebound and zero-pressure feel, which enhances sleep quality [3][7][8] - The hotel brand has sold over a million pillows last year, indicating strong consumer demand and satisfaction with the product [23] - The article highlights the importance of choosing the right pillow for sleep quality, noting that both overly hard and overly soft pillows can lead to discomfort and health issues [12][15] Group 2 - The upgraded version of the pillow features three main improvements: a new core design that fits the human S-curve, additional styles for children, and upgraded materials that are safe for infants [40][41] - The pillow is designed to provide different support levels on each side, catering to various sleeping positions and preferences [41][112] - The article emphasizes the use of high-quality, breathable materials that maintain comfort and hygiene, especially for those who sweat during sleep [166][167] Group 3 - The pricing strategy is highlighted, with the pillows being offered at competitive prices compared to similar products from well-known brands, making them accessible to a wider audience [180][182] - The article mentions the factory-direct supply model, which eliminates middlemen and allows for better pricing without compromising quality [71] - The company aims to build a strong reputation based on product quality and customer satisfaction, as evidenced by positive feedback and repeat purchases [66][70]