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2025年宠物科技用品发展研究白皮书
艾瑞咨询· 2026-03-16 00:07
Core Insights - The global "pet economy" is rapidly growing, with China's pet market transitioning from "basic care" to "quality care," driven by pet tech products that are becoming increasingly "smart, healthy, and personalized" [1][5][60] - By 2024, the Chinese pet market is expected to reach 345.3 billion yuan, with the smart pet products market surpassing 10.2 billion yuan, accounting for 20% of the pet products market [1][13] - The demand for pet technology is fueled by a younger, emotionally-driven pet owner demographic, with an average annual spending of 4,440 yuan on pets, of which 50.8% is allocated to smart products [1][17] Market Dynamics - The competitive landscape is characterized by diverse participation, with room for increased concentration among leading brands [2][11] - The trend of "AI + all scenarios" is emerging, with devices evolving from single-function to multi-modal interactions, such as smart trackers and AI health analysis feeders [2] - Future expectations include precise identification of multiple pets, device interconnectivity, and AI emotional companionship, indicating a shift from functional tools to a "smart ecosystem" [2][60] Product Definition and Classification - Pet tech products enhance efficient care and improve the quality of life and interaction for pets, utilizing advanced technologies like IoT, AI, and big data [3][5] Development Progress and Characteristics - The pet products sector is entering a technology-driven era, evolving from traditional methods to smart automation and personalized solutions [6][8] Demand Side Environment - The "emotional economy" is driving the growth of the pet economy, with pets increasingly viewed as emotional companions rather than functional animals [8] Consumer Spending and Behavior - The average annual spending on pets is 4,440 yuan, with smart products making up a significant portion of this expenditure [17][34] - Consumers primarily own 1-2 pets, with a majority having kept pets for 2-5 years [24] User Pain Points - Key pain points for pet owners include issues with hair and odor (42.5%), lack of care for pets when away (38.4%), and high medical costs [31][48] Popular Product Categories - The most popular pet tech products include automatic water dispensers and feeders, with high purchase rates for cleaning devices like pet vacuums and air purifiers [37][39] Purchase Channels - Approximately 70% of consumers prefer online channels for purchasing pet tech products, with e-commerce platforms being the most favored [41] Future Expectations - Consumers expect advancements in pet tech, including adaptive devices, understanding pet behavior, and multi-device connectivity [55][62]