（原标题：银发经济：应对老龄化的"必答题"与激活内需的"新引擎"） 国家税务总局7月16日公布的税收数据显示，2025年上半年，中国银发经济发展态势良好，养老服务和 银发产品供给进一步丰富，银发群体消费潜力持续释放。 今年上半年，全国银发经济发展呈现三大特点：从供给看，养老服务不断丰富，银发产品加速迭代；从 需求看，银发群体消费潜力巨大、喜好多样；从趋势看，数字化赋能银发经济发展新方向。 这一数据不仅是对2025年全国两会政府工作报告中"深化养老服务改革，制定促进银发经济发展政策"要 求的精准落实，更见证了中国养老服务和银发经济迈向高质量发展新阶段。 从需求看，银发群体消费潜力巨大、喜好多样。刚需、健康、悦己成为银发消费的三大核心驱动力。养 老服务刚需多元增长，上半年，社区养老照护服务、机构养老照护服务、居家养老照护服务销售收入同 比分别增长30.4%、22.6%、18%。健康消费增速亮眼，上半年，助行助听产品、老年营养和保健品、健 康监测设备销售收入同比分别增长32.2%、30.1%、7.5%。健康消费预防性支出显著增长，反映出健康 意识从被动医疗向主动管理转变。文娱消费提质升级，上半年，老年旅游服务、体育 ...

Core Insights - The development of the silver economy is a crucial response to population aging, fostering new economic growth and enhancing the quality of life for citizens [1][3] Group 1: Service Sector Growth - In the first half of the year, the sales revenue of elderly care services, including disability care, home services, and social assistance, increased by 40.9%, 14.1%, and 8.8% respectively, significantly outpacing the national average service sector growth by 37.7, 10.9, and 5.6 percentage points [1] - Community, institutional, and home elderly care services saw sales revenue growth of 30.4%, 22.6%, and 18% respectively, indicating a strong demand for these services [2] Group 2: Manufacturing Sector Growth - The number of entities engaged in silver product manufacturing grew by 14.1% year-on-year, with sales revenue for elderly fitness equipment, rehabilitation aids, and nutritional health products increasing by 14.7%, 12.1%, and 6.9% respectively, surpassing the average manufacturing sector growth by 9.5, 6.9, and 1.7 percentage points [1] Group 3: Health and Wellness Trends - Health-related consumption is on the rise, with sales of mobility aids, elderly nutrition and health products, and health monitoring devices increasing by 32.2%, 30.1%, and 7.5% respectively, reflecting a shift towards proactive health management [2] Group 4: Digital Economy Impact - The rapid development of the digital economy is empowering the silver economy, with a 16.9% year-on-year increase in spending on information technology services by silver economy enterprises. Sales revenue for smart elderly care technology services and wearable devices grew by 33.7% and 32.6% respectively [2] Group 5: Policy Support - The tax authorities emphasize that developing the silver economy is essential for addressing aging issues and stimulating domestic demand. Ongoing tax and fee support policies will be implemented to enhance the effectiveness of the silver economy [3]

智通财经7月16日电，国家税务总局16日最新发布的增值税发票数据显示，上半年，我国银发经济快速 发展，相关行业收入增长较快。在供给端，养老服务不断丰富，银发产品加速迭代。上半年，全国老年 人残疾人养护服务业、适老类家庭服务业、适老类社会看护与帮助服务业销售收入同比分别增长 40.9%、14.1%、8.8%，较全国服务业平均增速分别高出37.7个、10.9个和5.6个百分点。全国从事银发产 品生产制造主体户数同比增长14.1%；适老类健身器材制造、康复辅具制造、营养保健食品制造销售收 入同比分别增长14.7%、12.1%、6.9%，较全国制造业平均增速分别高出9.5个、6.9个和1.7个百分点。在 需求端，上半年，社区养老照护服务、机构养老照护服务、居家养老照护服务销售收入同比分别增长 30.4%、22.6%、18%。助行助听产品、老年营养和保健品、健康监测设备销售收入同比分别增长 32.2%、30.1%、7.5%。 税收数据显示：上半年我国银发经济快速发展 ...

国家税务总局发布的最新数据显示，今年上半年，我国银发经济发展态势良好，养老服务和银发产品供 给进一步丰富，银发群体消费潜力持续释放。 从服务供给看，上半年，全国老年人残疾人养护服务业、适老类家庭服务业、适老类社会看护与帮助服 务业销售收入同比分别增长40.9%、14.1%、8.8%，较全国服务业平均增速分别高出37.7个、10.9个和5.6 个百分点，呈快速增长态势。 从生产制造看，上半年，全国从事银发产品生产制造主体户数同比增长14.1%；适老类健身器材制造、 康复辅具制造、营养保健食品制造销售收入同比分别增长14.7%、12.1%、6.9%，较全国制造业平均增 速分别高出9.5个、6.9个和1.7个百分点。 从需求看，银发群体消费潜力巨大、喜好多样。刚需、健康、悦己成为银发消费的三大核心驱动力。养 老服务刚需多元增长，上半年，社区养老照护服务、机构养老照护服务、居家养老照护服务销售收入同 比分别增长30.4%、22.6%、18%。 健康消费增速亮眼，上半年，助行助听产品、老年营养和保健品、健康监测设备销售收入同比分别增长 32.2%、30.1%、7.5%。健康消费预防性支出显著增长，反映出健康意识从被动医 ...

Core Insights - The essence of the second half of consumption is shifting from material satisfaction to meaning construction, with consumers willing to pay for lifestyle, emotional recognition, and social value [1][2] Group 1: Consumption Trends - The market is transitioning from rapid growth to meticulous cultivation, where understanding users, embracing technology, and improving efficiency are key for companies to navigate cycles [2] - In the first half of 2025, consumption exhibited three characteristics: "fast," "diverse," and "experiential." The pace of consumption trends is accelerating, with rapid shifts in consumer interests [2] - Consumers are increasingly focused on quality in basic needs, emphasizing "eating well, sleeping well, and being healthy." Food safety and health are top priorities for quality takeout [2][4] Group 2: Emotional and Spiritual Needs - Core keywords for spiritual needs include reading, travel, and intimate relationships. The average respondent reads about 8 books per year, with a significant portion reading more than 6 [3] - Travel preferences are shifting towards "hidden gems" and IP tourism, with certain regions gaining popularity. Understanding parental needs is crucial for the gifting market [3] Group 3: Consumer Demographics - The term "young" is central to consumer behavior, with similarities in consumption patterns between the elderly and younger generations, particularly in health and fitness products [3] - There is a strong demand for health, green, and smart features in home appliances, with consumers seeking large screens and smart upgrades in televisions [4] Group 4: Product Preferences - In mobile phone consumption, there is a strong demand for large storage capacity, highlighting "storage anxiety" as a key concern [4] - In clothing, consumers are returning to basic styles that are simple and versatile, with a focus on material quality and familiar brands [4] - Consumers desire decision-making services that are convenient, time-saving, and enjoyable in daily necessities [4]

Group 1 - The average life expectancy in China has reached 79.5 years as of 2024, showing a steady increase from 74.8 years in 2010 and 77.9 years in 2020 [2] - China's life expectancy growth rate surpasses that of some developed countries, with projections indicating that by 2044, China's life expectancy may slightly exceed that of the United States [2] - The aging population in China is increasing, with 21.1% of the population aged 60 and above by the end of 2023, and the proportion of those aged 65 and above rising to 15.6% in 2024 [2] Group 2 - Global aging is a widespread trend, with the highest aging rates in ten countries or regions exceeding 20%, and Hong Kong projected to surpass 40% by 2050 [4] - The increase in the elderly population impacts various sectors, including labor supply, economic growth, and social security systems, leading to higher demands for healthcare and pension systems [6] Group 3 - The demand for elderly care services in China is expected to rise significantly, with the number of elderly individuals requiring home care services projected to increase from approximately 40.33 million in 2020 to around 76 million by 2050 [8] - Various companies are actively engaging in the elderly care industry, with technology firms like Xiaomi and Huawei focusing on health monitoring devices and smart products for the elderly [9][10] Group 4 - Recommendations for addressing the challenges of rapid aging include transitioning the pension system from a pay-as-you-go model to a pre-funded investment model, as suggested by experts [12]

Core Points - The U.S. Department of Health and Human Services aims to have all Americans wear health monitoring devices within four years, as part of the "Make America Healthy Again" agenda [1][3] - The initiative has raised concerns about privacy and data security, as health data may be collected and sold without user consent [3][4] - The cost of continuous glucose monitoring devices is high, ranging from $100 to $300 per month, but the government is exploring ways to make these devices more affordable [3] Group 1 - The push for wearable health monitoring devices is seen as a key component of the government's health agenda, with the Secretary of Health promoting their benefits for personal health management [1][3] - Concerns have been raised regarding the potential for anxiety and over-diagnosis among users of these devices, as well as the risk of misuse of medical terminology in marketing [3][4] - Following the Secretary's promotion, stock prices for glucose monitoring device manufacturers Abbott and Dexcom rose by 3.6% and 10%, respectively, indicating potential market interest [4] Group 2 - Allegations of conflicts of interest have emerged, with claims that the Secretary had prior meetings with pharmaceutical executives, raising questions about the integrity of the health agenda [4] - The "Make America Healthy Again" initiative has faced criticism for causing significant disruptions within the healthcare system, including the dismissal of over 10,000 health department employees and the halting of numerous medical research projects [4] - Some former employees believe that the changes brought by the initiative may worsen public health outcomes, with one CDC manager openly criticizing the Secretary's leadership [4]

其一，健康理念逐渐转变，全民健康意识显著增强。一方面，银发经济正不断催生新的养老需求。医疗 技术的进步和健康知识的普及，使中老年人的寿命得到延长，他们拥有更多时间和资源去享受生活，开 始崇尚积极的、全面的健康管理和生活方式，追求智慧养老、康养旅居等新型养老服务。数据显示，当 前我国康养旅居消费超2万亿元，占银发经济规模总量近20%，增速显著高于传统旅游业。另一方面， 年轻人也偏爱健康管理，并成长为健康消费主力军。与老一代人热衷于"囤东西"不同，以Z世代为代表 的年轻群体更愿意"囤健康"，普遍将健康消费视为"爱自己"的方式，以防患于未然为主要目的的消费成 为主流趋势。此外，部分年轻人生活节奏快、工作压力较大，受到亚健康、慢性病年轻化等问题困 扰，"主动管理"的健康意识与健康需求同步提升。 当前，我国居民健康素养水平大幅提升，健康产业市场规模不断扩大，健康消费发展潜力得到持续释 放。相关监测结果显示，2024年我国居民健康素养水平达31.87%，较2012年提高了23.07个百分点。 2024年我国大健康产业总收入规模有望达9万亿元。今年3月，《提振消费专项行动方案》出台，强调支 持新型消费加快发展，并作出相关部 ...

Core Viewpoint - The company is actively exploring and constructing a sustainable elderly care industry ecosystem by integrating various sectors such as healthcare, insurance, and real estate, aiming to ensure that the elderly can live with peace of mind and security [1][5]. Group 1: Comprehensive Elderly Care Service System - The aging population has made elderly care a focal point of social concern, prompting the company to integrate resources across healthcare, insurance, real estate, and elderly services to provide comprehensive care [2]. - Establishing a robust elderly care service system not only enhances the quality of life for the elderly but also contributes to sustainable social development [2]. Group 2: Promotion of Sustainable Development Products - The company recognizes that promoting sustainable development is crucial for national economic transformation, focusing on green buildings, smart health monitoring devices, and renewable resource utilization within the elderly care industry [3]. - These sustainable products aim to reduce environmental impact while providing safer and more convenient living conditions for the elderly [3]. Group 3: Steady Equity Dividend Strategy - A steady equity dividend policy is essential for protecting investor rights, with the company implementing a scientific and reasonable profit distribution mechanism to achieve a win-win situation for both the enterprise and investors [4]. - Continuous profit returns enhance the company's capital strength, facilitating further development of the elderly care industry and boosting investor confidence [4]. Group 4: Contribution to the Chinese Dream - The company's efforts are aligned with the goal of achieving the Chinese Dream by integrating resources to build a comprehensive elderly care ecosystem that meets the aspirations of the elderly for a better life [5]. - By promoting sustainable development and steady dividends, the company contributes to national economic growth while providing tangible benefits to the public [5]. - The company is committed to the principle of "people-oriented, service first," aiming to innovate and develop various elderly care services for societal harmony and happiness [5].

本报讯(记者李昱丞)5月21日，广东乐心医疗（300562）电子股份有限公司(以下简称"乐心医疗")与平安 健康互联网股份有限公司(以下简称"平安健康")在广东中山举行战略合作签约协议，正式宣布共建"预 防-监测-干预"的全链条健康管理模式，共创智慧医疗新未来。 此次与平安健康的深度战略合作，是两家企业打造智慧医疗新生态的起点，共同推动医疗事业繁荣发展 的契机。乐心医疗总裁潘志刚表示："未来，双方还将进一步深化合作，拓展到血糖、血压、体重等多 个核心健康管理维度，推动多病共管、指标联动的全场景数字健康服务落地。" 乐心医疗聚焦数字慢病管理领域，二十余年专注于医疗级远程健康监测设备的研发设计、生产制造、运 营服务与销售，拥有深厚的"硬件+传感+算法+大数据+AI+云计算+服务"技术积累，为全球行业客户提 供医疗级远程健康监测设备及服务。而平安健康作为头部互联网医疗公司，拥有领先的医疗数据库，以 管理式医疗+家庭医生会员制+O2O医疗健康服务为基础的独特商业模式，成为专业、全面、高品质、 一站式的企业健康管理服务提供商。 据悉，双方将优势互补，聚焦于心梗、脑梗等，构建一套闭环式数字化管理路径。乐心医疗以远程动态 ...