交行展台 金融"五篇大文章"专区，全景展示了数智化新交行赋能"五篇大文章"建设的创新实践。例 如，交行打通银政、银企间的数据壁垒，构建科创企业评价及主动授信模型，可事先为企 业核算预授信额度，帮助客户经理主动送"贷"上门，确保金融活水精准滴灌至有需求的企 业；交行推出的数字化农业平台，则运用大数据、物联网、人工智能等技术，实现物联收 购、货款结算、预约送货、助农贷款等农产品收购全流程功能，面向种植农户、核心企业 和商业银行等构建农业产业金融服务闭环生态，助力乡村振兴业务的落地和蓬勃发展。 7月26日，2025世界人工智能大会暨人工智能全球治理高级别会议于上海开幕。作为唯一总 部在沪的国有大型商业银行，交通银行（下称"交行"）再度参展，以"数智交行 模塑未来"主 题亮相，全面展现交行运用人工智能技术和数字化手段服务实体经济、助力上海"五个中 心"建设成果，体现国有大行在上海主场的使命担当与百年交行历史底蕴和创新风貌。 本次交行展台独具特色，设有金融"五篇大文章"、上海主场、数字员工和云上交行等系列 展示专区。观众将沉浸式体验由具身智能、数字员工构建的数字交互方式，亲身经历银行 金融服务新模式。最受瞩目的生成式大 ...

转自：新华财经 7月26日，2025世界人工智能大会暨人工智能全球治理高级别会议于上海开幕。作为唯一总部在沪的国有大型商业银行，交通银行（下称"交行"）再度参 展，以"数智交行 模塑未来"主题亮相，全面展现交行运用人工智能技术和数字化手段服务实体经济、助力上海"五个中心"建设成果，体现国有大行在上海 主场的使命担当与百年交行的历史底蕴和创新风貌。 上海主场专区展示了交行在服务国家战略，发挥上海主场优势，深度融入上海"五个中心"建设的最新成果。例如，交行创新构建智慧航运贸易区块链生态， 打通海关、保险、物流、仓储、税务等航运贸易数据，打造信用证再融资、大宗商品链上仓单融资、沪贸批次贷等多个人工智能重点应用场景。推出政务服 务专属品牌"交政通"，涵盖社保、医保、公安、民政、住建、司法等领域的高频业务场景，打造"十五分钟政务服务圈"，推动智慧金融与数字政务的深度融 合与发展。建设"智"付相伴金融服务生态，面向全球旅客，实现机上免税购物快捷支付，创新轨道交通支付方式，支持银行卡闪付及数字人民币硬钱包刷卡 过闸；激发消费活力，依托"交享惠"小程序，让惠民红利直达多元生活场景。 数字员工和云上交行专区全面展示了数字分身驱 ...

Core Viewpoint - The "Five Five Shopping Festival" in Shanghai aims to stimulate consumption and enhance the local economy through a comprehensive framework of activities and partnerships, focusing on various consumer needs and preferences [1][4]. Group 1: Event Framework and Objectives - The festival operates under a "1+15+16+X" framework, which includes one main celebration, 15 flagship IPs, 16 district themes, and various special activities [1]. - The core goal is to "expand domestic demand and promote consumption," with initiatives designed to directly benefit consumers [1]. Group 2: Key Activities and Initiatives - "Jiao Xiang Huan Xin Carnival" focuses on the "old-for-new" policy, offering bank consumption discounts to lower costs for consumers in sectors like home appliances and digital products [2]. - "Jiao Xiang Wen Lv Carnival" promotes travel and cultural consumption, providing exclusive credit card benefits and special travel packages [2]. - "Jiao Xiang Fen Qi Carnival" offers installment payment options for electric vehicles and popular consumer products, supporting green finance and low-altitude economy [2]. - "Yin Fa Le Lin Carnival" targets elderly consumers, creating a financial and lifestyle service loop that addresses their core needs [3]. - "Jiao Xiang Sheng Huo Carnival" introduces a "Business Circle Boutique Promotion Festival," highlighting Shanghai's unique cultural and culinary offerings [3]. - "Jiao Xiang Hui Fu Carnival" collaborates with major online platforms to enhance online shopping incentives, stimulating digital consumption [3]. Group 3: Sustainable Consumption Ecosystem - The Shanghai branch of the bank aims to create a "year-round shopping festival" by extending promotional activities throughout the year, thus stabilizing market expectations and reducing seasonal consumption fluctuations [4]. - The strategy includes regular events and discounts, ensuring continuous consumer engagement and support for the local economy [4]. Group 4: Support for Merchants and Small Businesses - The bank focuses on enhancing the visibility and sales of quality dining and traditional brands through various promotional channels, including online live broadcasts and food vlogs [5]. - It offers tailored financial services for small businesses, including simplified loan processes and quick approval for financing needs [5]. - The bank is optimizing mortgage-based loan products for businesses in key commercial areas to meet larger financing demands [5]. Group 5: Addressing Untapped Consumer Needs - The bank is leveraging its channels to stimulate overlooked consumer demands, such as promoting home modifications for the elderly to improve their quality of life [6]. - It aims to attract more tourists to Shanghai by sharing compelling narratives about the city, thereby unlocking additional consumption potential [6].