Core Viewpoint - The 2025 China International Consumer Electronics Expo showcased the innovative digital financial services of the Bank of Communications Qingdao Branch, emphasizing the integration of digital finance into consumer markets through various interactive experiences and products [1][16]. Group 1: Digital Financial Services - The Bank of Communications Qingdao Branch presented a unique exhibition area themed "Digital Finance for a Shared Future," featuring four main components: digital currency experience, digital financial ecosystem service points, personal digital financial services, and financial technology product systems [1]. - The exhibition highlighted the role of digital finance in revitalizing the consumer market, with interactive elements such as social security service robots and digital RMB experiences [1][12]. Group 2: Innovative Consumer Engagement - The social security service robots, designed as a couple, attracted significant attention and were part of a promotional campaign linking financial services with consumer experiences, particularly in the wedding sector [3][5]. - The exhibition included a marriage-themed photo spot, which became popular among young visitors, enhancing the engagement of the target demographic [5][6]. Group 3: Comprehensive Service Network - The digital financial ecosystem service point showcased a transformation of service outlets into comprehensive platforms that integrate government services, public welfare, and consumer finance, aiming to embed financial services into everyday consumer scenarios [8]. - The "安居三部曲" service was presented, which includes housing loans, car loans, and benefit loans, addressing the needs of families seeking to upgrade their consumption [8]. Group 4: Consumer-Centric Financial Products - The "交心惠伴" financial service brand was introduced, focusing on three main areas: wedding consumption, daily life support, and business empowerment, creating a holistic consumer service ecosystem [10]. - The brand aims to support various consumer needs, from wedding planning to everyday expenses, thereby contributing to the local economy [10]. Group 5: Digital Currency Experience - The digital RMB experience area was a highlight, featuring a promotional event where visitors could enjoy coffee for just one cent using digital currency, which drew significant participation [12]. - Over 400 digital RMB wallets were opened during the event, with nearly 500 transactions made, showcasing the growing acceptance and use of digital currency in consumer settings [12]. Group 6: Future Directions - The Bank of Communications Qingdao Branch aims to leverage the outcomes of the expo to deepen digital financial innovation, focusing on promoting consumption, enhancing public welfare, and strengthening the real economy [16].