Core Insights - The project involves an investment of approximately 1.14 billion yuan for the upgrade and renovation of Yizhuang Creative Life Plaza, which has officially entered the design bidding phase [2][5] - The renovation plan will retain the existing area of Sam's Club while significantly demolishing and reconstructing other parts, indicating a shift towards an "experiential commercial" model [5][6] - The total building area after renovation will reach 114,900 square meters, with a height limit of 45 meters, aiming for a systematic upgrade of commercial functions through spatial restructuring [5][6] Summary by Sections Investment and Development - Beijing Economic-Technological Development Area Investment Development Co., Ltd. is responsible for the investment and construction of the project [2] - The project has completed approval and is now in the design bidding stage [2] Renovation Details - The demolition will focus on the main building's first and second floors (excluding the Sam's area), as well as all areas of the third and fourth floors, including the auditorium and cinema [5] - Sam's Club will be protected during operations through partitioning [5] Market Context - The current commercial stock in the Yizhuang business district is 390,000 square meters, with significant competition among existing projects [6] - Nearby projects include Beijing Longyue City (150,000 square meters), BHGMall Beijing (73,000 square meters), and Beijing Dazhu Plaza (65,000 square meters), all primarily retail-focused [6] Strategic Implications - The renovation of Yizhuang Creative Life Plaza is seen as a key part of the regional business district's evolution, with a dual strategy of retaining Sam's Club while refreshing the ecosystem [8] - The success of this project could serve as an important model for commercial iteration in suburban areas of first-tier cities [8]